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Black Sambuca

Fail

The top 5 brands take 100% of clicks, so Black Sambuca is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£242K/yr185K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
87%top-5 click share · 5 brands · 50 sellers

Flapen Score

Black Sambuca against its category

The dotted line is the Grocery average. Past it, Black Sambuca is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Sambuca market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Sambuca 185K times last year and spent an estimated £242K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
7.8%
Market size, estimated
£242Ka year
Peak month
December3.7× the quietest month
Top search term
sambuca114K searches a year

02 · Price

A sale here is worth £16.72.

Listings sell for £16.72 on average, from £12.76 to £20.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £16.72 that is £21K to £25K a year per listing.

Average price
£16.72inside the $15 to $100 sweet spot
Price range
£12.76–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #72 within Beer, Wine & Spirits. It carries 2,594 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#72in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,594per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Black Sambuca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£73K£97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Antica Sambuca83%
  • Luxardo6%
  • LaMosca5%
  • Molinari4%
  • Zanin3%

Demand

Black Sambuca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Black Sambuca search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sambuca114K/yr
  • black sambuca32K/yr
  • sambuca black12K/yr
  • antica sambuca9K/yr
  • sambuca 1 litre bottle7K/yr
  • sambucca5K/yr
  • sambuca gift set5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Sambuca

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness31%−0.05

even for someone who likes way too much sugar in their tea and coffee, I can't help

It may be a tiny bit sweet for some people's preferences

Ruined by sugary syrup

Flavor17%−0.01

Not very pronounced flavour

Alcohol Content17%−0.01

Err its alcohol

Leak-Proof17%

It leaks from the pourer making a mess on our family gatherings table spoilt the occasion

Taste-Overall8%+3.68

It's not that I haven't enjoyed the taste

Love

Taste-Overall39%+3.68

a clean anniseed taste and very nice

It's just really lovely liqueur

Fabulous taste

Flavor18%−0.01

really strong flavour

Really lovely aniseed flavour

The flavour is classic sambuca: strong liquorice and anise, with a gentle warmth and a slightly spicy edge that lingers for a while after each sip

Value For Money10%0.00

Excellent, good value

well worth it

Gifting Purpose7%+0.09

Gift appreciated

This was a gift

Will probably purchase again in the future for gifting

Alcohol Flavor7%+0.57

Quality Liquor

FAQ

Common Black Sambuca questions

Answered from the same tracked data.