Is black sambuca profitable to sell on Amazon United Kingdom?

The niche generates £242K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (44/100).

How competitive is the black sambuca niche?

5 brands and 50 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black sambuca?

Top complaints mined from reviews: Sweetness, Flavor, Alcohol Content. The return rate is 0.4%.

When does demand for black sambuca peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the black sambuca niche?

Listings span £12.76–£20.20; the average listing price is £16.72 (sweet spot $15–$100). The average incumbent carries 2,594 reviews — the moat a new listing must climb.

black sambuca

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£16.72

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£12.76–£20.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£242K

£242K/yr · 185K searches

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,593.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, black sambuca is a £242K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

black sambuca market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £251K–£334K; units × avg price
Conversion rate: 7.8%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 1.5%
Avg brand age: 81 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Antica Sambuca83%
Luxardo6%
LaMosca5%
Molinari4%
Zanin3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top black sambuca search terms

sambuca114K/yr +16.7%6.7% conv.
black sambuca32K/yr +9.8%12.6% conv.
sambuca black12K/yr +11.9%11.1% conv.
antica sambuca9K/yr +22.1%7.5% conv.
sambuca 1 litre bottle7K/yr -5.9%11.3% conv.
sambucca5K/yr +56.0%10.9% conv.
sambuca gift set5K/yr -25.8%0.9% conv.

All search terms

Top black sambuca products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Antica Sambuca Classic Sambuca Liqueur 70cl 38% ABV Blend of Star Anise Distillate Essential Oils and Pure White Sugar Best Served Cold Ideal Neat in Coffee or Cocktails Gift Idea

Antica Sambuca£12.764.8★6,659 rev

Antica Sambuca Black Liquorice Sambuca 70cl

Antica Sambuca£14.504.8★6,659 rev

Antica Black Sambuca 1 Litre (38 Percent ABV)

Antica Sambuca£20.204.8★6,659 rev

Antica Sambuca Classic Sambuca Liqueur 1l 38% ABV Blend of Star Anise Distillate Essential Oils and Pure White Sugar Best Served Cold Ideal Neat in Coffee or Cocktails Gift Idea

Antica Sambuca£19.894.8★6,659 rev

Molinari Extra | Sambuca Premium Star Anise Liqueur Digestif 50cl 40% ABV

Molinari£12.834.8★36 rev

Newest

by launch date

Zanin 1895 Sambuca Liqueur 70cl 38% ABV | Sweet Smooth Anise Liqueur

Zanin£15.4936 rev

11mo ago

LaMosca Banana Sambuca 70cl Sweet Strong Premium Banana infused Italian Sambuca Liqueur | 211 years of heritage.

LaMosca£17.3440 rev

2y ago

Antica Black Sambuca 1 Litre (38 Percent ABV)

Antica Sambuca£20.206,659 rev

3y ago

Antica Sambuca Classic Sambuca Liqueur 1l 38% ABV Blend of Star Anise Distillate Essential Oils and Pure White Sugar Best Served Cold Ideal Neat in Coffee or Cocktails Gift Idea

Antica Sambuca£19.896,659 rev

3y ago

Molinari Extra | Sambuca Premium Star Anise Liqueur Digestif 50cl 40% ABV

Molinari£12.8336 rev

9y ago

What buyers say about black sambuca

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“a clean anniseed taste and very nice”

Flavor18%

“really strong flavour”

Value For Money10%

“Excellent, good value”

Gifting Purpose7%

“Gift appreciated”

Alcohol Flavor7%

“Quality Liquor”

Quality-Overall7%

“No complaints”

Sweetness6%

“Sweet anise treat”

Durability3%

“it always goes down very well with them”

Ingredients-Overall2%

“I served this Zanin 1895 Sambuca after a long family dinner, and it works well—the texture is remarkably smooth and syrupy, coating the palate with a rich, authentic anise flavor that isn't overly harsh despite the 38% ABV”

What buyers complain about

Sweetness31%

“even for someone who likes way too much sugar in their tea and coffee, I can't help”

Flavor17%

“Not very pronounced flavour”

Alcohol Content17%

“Err its alcohol”

Leak-Proof17%

“It leaks from the pourer making a mess on our family gatherings table spoilt the occasion”

Taste-Overall8%

“It's not that I haven't enjoyed the taste”

Common questions

Is black sambuca profitable to sell on Amazon United Kingdom?: The niche generates £242K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (44/100).
How competitive is the black sambuca niche?: 5 brands and 50 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in black sambuca?: Top complaints mined from reviews: Sweetness, Flavor, Alcohol Content. The return rate is 0.4%.
When does demand for black sambuca peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the black sambuca niche?: Listings span £12.76–£20.20; the average listing price is £16.72 (sweet spot $15–$100). The average incumbent carries 2,594 reviews — the moat a new listing must climb.