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Black Rice

Fail

The top 5 brands take 100% of clicks, so Black Rice is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£82K/yr76K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
95%top-5 click share · 5 brands · 14 sellers

Flapen Score

Black Rice against its category

The dotted line is the Grocery average. Past it, Black Rice is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Rice 76K times last year and spent an estimated £82K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
10.0%
Market size, estimated
£82Ka year
Top search term
black rice67K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £2.72 to £31.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.91 that is £5K to £8K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£2.72–£31.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Rice, Pasta & Pulses. It carries 283 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#20in Rice, Pasta & Pulses
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Black Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Riso Gallo42%
  • Fresh Olive28%
  • Biona19%
  • Thames Organic6%
  • Buy Whole Foods Online5%

Demand

Black Rice search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Black Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black rice67K/yr
  • black rice organic5K/yr
  • organic black rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.15

Yes it's expensive

very expensive

over priced

Cooking Instructions11%+0.57

Black rice does take a longer time to cook than white rice

It does take slightly longer to cook

It does take longer to cook than white rice. probably twice as long

Quality-Overall11%−0.11

Not very nice

Smell6%−0.03

Smell

except the smell

Texture/Consistency-Overall5%+0.22

The texture is a bit chewier

Texture is little bit chewy

Love

Taste-Overall32%+2.22

It has a slightly fruity taste

It really is so tasty

Taste very nice

Health Benefits-Overall18%+0.19

it gives me more confidence in safety

It's so healthy as well

Healthy food so delicious

Quality-Overall10%−0.11

Highly recommended, quality

My second purchase, good quality

the product the same quality

Texture/Consistency-Overall6%+0.22

It has a lovely chewy texture

Texture and taste both good

the texture is pretty much the same too

Flavor5%+0.39

IT'S NUTTY, AND KEEPS ITS SHAPE AND COLOUR

Lovely nutty flavour

Love black rice

FAQ

Common Black Rice questions

Answered from the same tracked data.