How competitive is the Black Rice niche on Amazon United Kingdom?

5 brands and 14 sellers compete in Black Rice on Amazon United Kingdom. The top 5 Black Rice products take 95% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Black Rice niche?

Black Rice sells for £10.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.72–£31.31. The average incumbent carries 283 reviews — the moat a new listing must climb.

Black Rice

brand-locked demand (top 5 brands take 100% of clicks) — Black Rice doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Black Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Rice is a £82K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Black Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 10.0% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr10K

Search volume / yr-10.0%76K

Conversion rate10.0%

Avg price£10.91

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 14

Top-5 product click share95%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Black Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)

Price: £2.72
Rating: 4.4/5
Reviews: 92
Age: 2y ago

Belazu Venus Black Rice 1kg

Price: £6.28
Rating: 4.6/5
Reviews: 874
Age: 7y ago

Biona Black Venus Rice Organic 500g Packaging may vary

Price: £3.88
Rating: 4.6/5
Reviews: 647
Age: 6y ago

Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)

Price: £10.26
Rating: 4.7/5
Reviews: 126
Age: 1y ago

Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic

Price: £14.73
Rating: 4.6/5
Reviews: 186
Age: 5y ago

Newest

by launch date

Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)

Price: £10.26
Rating: 4.7/5
Reviews: 126
Age: 1y ago

Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)

Price: £2.72
Rating: 4.4/5
Reviews: 92
Age: 2y ago

Organic Black Rice 1kg (BWFO)

Price: £7.21
Rating: 4.4/5
Reviews: 40
Age: 3y ago

Organic Black Rice 5kg (BWFO)

Price: £31.31
Rating: 4.5/5
Reviews: 14
Age: 3y ago

Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic

Price: £14.73
Rating: 4.6/5
Reviews: 186
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Riso Gallo42%
Fresh Olive28%
Biona19%
Thames Organic6%
Buy Whole Foods Online5%

Black Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR10.0%Products7Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews283Avg BSR#20

Top Black Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black rice67K/yr -15.0%9.3% conv.
black rice organic5K/yr +102.4%6.3% conv.
organic black rice3K/yr -1.3%6.6% conv.

What reviews say buyers love and hate about Black Rice

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall32%

“It has a slightly fruity taste”

Health Benefits-Overall18%

“it gives me more confidence in safety”

Quality-Overall10%

“Highly recommended, quality”

Texture/Consistency-Overall6%

“It has a lovely chewy texture”

Flavor5%

“IT'S NUTTY, AND KEEPS ITS SHAPE AND COLOUR”

What buyers complain about

52% of reviews

Value For Money13%

“Yes it's expensive”

Cooking Instructions11%

“Black rice does take a longer time to cook than white rice”

Quality-Overall11%

“Not very nice”

Smell6%

“Smell”

Texture/Consistency-Overall5%

“The texture is a bit chewier”

Common Black Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Rice 38/100 on Amazon United Kingdom — Skip it. The niche generates £82K/yr across 7 tracked products. Search demand moved -10.0% over the last 90 days.

Black Rice buyers on Amazon United Kingdom complain most about Value For Money, Cooking Instructions, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.