black rice
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Great282.71avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.72–£31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 76K searches
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black rice is a £82K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
black rice market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Riso Gallo42%
- Fresh Olive28%
- Biona19%
- Thames Organic6%
- Buy Whole Foods Online5%
Demand
Weekly Amazon search volume, last 20 weeks — -10.0% search growth over the last 90 days.Top black rice search terms
- black rice67K/yr
- black rice organic5K/yr
- organic black rice3K/yr
Top black rice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)
Riso Gallo£2.724.4★92 rev
Belazu Venus Black Rice 1kg
Fresh Olive£6.284.6★874 rev
Biona Black Venus Rice Organic 500g Packaging may vary
Biona£3.884.6★647 rev
Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)
Riso Gallo£10.264.7★126 rev
Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic
Thames Organic£14.734.6★186 rev
Newest
by launch dateRiso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)
Riso Gallo£10.26126 rev
Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)
Riso Gallo£2.7292 rev
Organic Black Rice 1kg (BWFO)
Buy Whole Foods Online£7.2140 rev
Organic Black Rice 5kg (BWFO)
Buy Whole Foods Online£31.3114 rev
Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic
Thames Organic£14.73186 rev
Trending
90-day click momentumOrganic Black Rice 1kg (BWFO)
Buy Whole Foods Online£7.214.4★
Organic Black Rice 5kg (BWFO)
Buy Whole Foods Online£31.314.5★
Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)
Riso Gallo£2.724.4★
Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)
Riso Gallo£10.264.7★
Belazu Venus Black Rice 1kg
Fresh Olive£6.284.6★
What buyers say about black rice
What buyers praise and complain about, mined from review topics.What buyers love
“It has a slightly fruity taste”
“it gives me more confidence in safety”
“Highly recommended, quality”
“It has a lovely chewy texture”
“IT'S NUTTY, AND KEEPS ITS SHAPE AND COLOUR”
“Biona Black Venus Rice Organic”
“very fun colour to add dimension to your meals”
“nothing too inconvenient once you get used to it”
“its good for anyone who wants to eat healthy”
“Nutty, great looking on any plate”
What buyers complain about
“Yes it's expensive”
“Black rice does take a longer time to cook than white rice”
“Not very nice”
“Smell”
“The texture is a bit chewier”
“Texture is little bit chewy”
“depends how I'm serving it - with curry it needs no salt or added flavour”
Common questions
- Is black rice profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 7 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the black rice niche?
- 5 brands and 14 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black rice?
- Top complaints mined from reviews: Value For Money, Cooking Instructions, Quality-Overall. The return rate is 0.0%.
- What does it cost to enter the black rice niche?
- Listings span £2.72–£31.31; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.