Black Rice
FailThe top 5 brands take 100% of clicks, so Black Rice is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £82K/yr76K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 14 sellers
Flapen Score
Black Rice against its category
The dotted line is the Grocery average. Past it, Black Rice is stronger. Inside it, weaker.
Market
The Black Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Rice 76K times last year and spent an estimated £82K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £82Ka year
- Top search term
- black rice67K searches a year
02 · Price
A sale here is worth £10.91.
Listings sell for £10.91 on average, from £2.72 to £31.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.91 that is £5K to £8K a year per listing.
- Average price
- £10.91under the $15 to $100 sweet spot
- Price range
- £2.72–£31.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Rice, Pasta & Pulses. It carries 283 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Rice, Pasta & Pulses
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 283per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Black Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 2y ago

Belazu Venus Black Rice 1kg
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 7y ago

Biona Black Venus Rice Organic 500g Packaging may vary
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 647
- Age
- 6y ago

Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)
- Price
- £10.26
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic
- Price
- £14.73
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago
Trending
90-day click momentum
Organic Black Rice 1kg (BWFO)
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3y ago

Organic Black Rice 5kg (BWFO)
- Price
- £31.31
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3y ago

Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 2y ago

Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)
- Price
- £10.26
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

Belazu Venus Black Rice 1kg
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 7y ago
Newest
by launch date
Riso Gallo Nero Vegan Black Wholegrain Rice 2 kg (Pack of 1)
- Price
- £10.26
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

Riso Gallo Nero Vegan Black Wholegrain Rice Premium Gourmet Quality with Rich & Nutritious Whole Grain 500 g (Pack of 1)
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 2y ago

Organic Black Rice 1kg (BWFO)
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3y ago

Organic Black Rice 5kg (BWFO)
- Price
- £31.31
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3y ago

Organic Black Rice 1kg - No Additives No Preservatives Raw Vegan High Protein GMO-Free - A Nutritious and Delicious Addition to Any Meal - Thames Organic
- Price
- £14.73
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Riso Gallo42%
- Fresh Olive28%
- Biona19%
- Thames Organic6%
- Buy Whole Foods Online5%
Demand
Black Rice search demand
Weekly searches over the year. Pick a range.
Search terms
Top Black Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black rice67K/yr
- black rice organic5K/yr
- organic black rice3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Yes it's expensive
very expensive
over priced
Black rice does take a longer time to cook than white rice
It does take slightly longer to cook
It does take longer to cook than white rice. probably twice as long
Not very nice
Smell
except the smell
The texture is a bit chewier
Texture is little bit chewy
Love
It has a slightly fruity taste
It really is so tasty
Taste very nice
it gives me more confidence in safety
It's so healthy as well
Healthy food so delicious
Highly recommended, quality
My second purchase, good quality
the product the same quality
It has a lovely chewy texture
Texture and taste both good
the texture is pretty much the same too
IT'S NUTTY, AND KEEPS ITS SHAPE AND COLOUR
Lovely nutty flavour
Love black rice
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Rice questions
Answered from the same tracked data.









