Skip to content

Black Pepper

Maybe

Returns run at only 0.0% of orders. But prices span $1.26–$12.66, mostly outside the sweet spot, so Black Pepper is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£175K/yr198K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
44%top-5 click share · 14 brands · 58 sellers

Flapen Score

Black Pepper against its category

The dotted line is the Grocery average. Past it, Black Pepper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Pepper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Pepper 198K times last year and spent an estimated £175K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
17.7%
Market size, estimated
£175Ka year
Peak month
November1.8× the quietest month
Top search term
black pepper132K searches a year

02 · Price

A sale here is worth £4.97.

Listings sell for £4.97 on average, from £1.26 to £12.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.97 that is £4K to £5K a year per listing.

Average price
£4.97under the $15 to $100 sweet spot
Price range
£1.26–£12.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #142 within Herbs, Spices & Seasonings. It carries 450 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#142in Herbs, Spices & Seasonings
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
450per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Black Pepper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

58

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

18%

  • Morrisons22%
  • Saxa17%
  • Schwartz15%
  • Old India15%
  • Masala Cottage7%
  • The Worldwide Mint6%

Demand

Black Pepper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Black Pepper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black pepper132K/yr
  • ground black pepper27K/yr
  • black pepper powder15K/yr
  • ground pepper12K/yr
  • black pepper ground9K/yr
  • pepper powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Pepper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+1.64

One star off as its expensive

Im returning the item as its considerably overpriced for what it is

Expensive

Spiciness10%+0.37

not hot nor spicy

It tastes of pepper

Its pepper, ground

Size-Overall10%−0.01

Pack was bigger than expecting

It is super small size

Peppercorns smaller than I thought

Flavor9%−0.03

brown pepper not black pepper does not give any flavour to soup

Flavorless Brown not black pepper

This pepper has absolutely no flavour

Advertised Vs Actual Product9%−0.05

Expected more. Very inaccurate picture for the amount of pepper actually recieved

It's says organic on description but it's not.

Love

Value For Money29%+1.64

Good price

Excellent value

Excellent value for money

Quality-Overall23%+0.38

Great Costco quality

Good quality corns

Excellent product

Taste-Overall9%+0.55

excellent taste

Strong taste

Great peppercorns

Spiciness6%+0.37

these peppercorns are great

Excellent pepper

Spicy, fregrent and fresh

Freshness5%+0.55

Fresh

fresh taste

It smells lovely and fresh

Return

0.0% Return rate 40% Fixable by listing

Advertised Vs Actual Product20%▁▆▁▁█▁

Expected more. Very inaccurate picture for the amount of pepper actually recieved

It's says organic on description but it's not.

Size-Overall20%▁▆▁▁▁█

Pack was bigger than expecting

It is super small size

Peppercorns smaller than I thought

Refills-Overall10%▁▁▁▁█▁
Assembly/Installation10%█▁▁▁▁▁
Defective Material/Parts10%▁▁█▁▁▁

FAQ

Common Black Pepper questions

Answered from the same tracked data.