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Black Napkins

Fail

Prices span $3.22–$12.97, mostly outside the sweet spot, so Black Napkins is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£66K/yr64K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
69%top-5 click share · 13 brands · 40 sellers

Flapen Score

Black Napkins against its category

The dotted line is the Grocery average. Past it, Black Napkins is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Napkins 64K times last year and spent an estimated £66K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
15.0%
Market size, estimated
£66Ka year
Peak month
December1.7× the quietest month
Top search term
black napkins39K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £3.22 to £12.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.90 that is £3K to £5K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£3.22–£12.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #55 within Papers, Wraps & Bags. It carries 966 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
7.3%
Average rank
#55in Papers, Wraps & Bags
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Black Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Bulky Soft37%
  • Talking Tables18%
  • bar@drinkstuff8%
  • Peachicha5%
  • Healthy Home5%
  • FOOGO Green5%

Demand

Black Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Black Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black napkins39K/yr
  • black napkins 100 pack6K/yr
  • black serviettes6K/yr
  • bar napkins4K/yr
  • black cocktail napkins4K/yr
  • napkins black3K/yr
  • black paper napkins3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Napkins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall48%−0.05

Cheap

Poor quality

Rubbish

Color26%−0.26

the black dye began rubbing off everywhere

Black colour comes off

fading black colour very thin

Value For Money7%+0.23

overpriced though

Stain Resistance7%−0.07

Guests had black stains all over their hands, and even worse, some people ended up with smudges on their faces after dabbing their mouths

Love

Quality-Overall49%−0.05

Excellent quality

Way better than others that you purchase and the are thin and rubbish quality

Great quality

Advertised Vs Actual Product17%+2.69

Item as seen

They do what they are required for

Absolutely what I need

Soft Feel10%

Soft and strong

Soft napkins

Size-Overall8%+0.14

Good size

Good size soft

A good size

Color3%−0.26

Soft napkins with a good solid colour

Return

0.3% Return rate 91% Fixable by listing

Size-Overall83%▆██▅▆▇
Value For Money6%█▁▁▁▁▄

overpriced though

Smell4%▁▁▁▁█▁
Color4%▁▁▁█▁▁

the black dye began rubbing off everywhere

Black colour comes off

fading black colour very thin

Advertised Vs Actual Product4%█▁▁▁▁▁

FAQ

Common Black Napkins questions

Answered from the same tracked data.