black napkins
Skip itPrices mostly outside the sweet spot ($3.22–$12.97) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good966.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 64K searches
Price range
Bad£3.22–£12.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black napkins is a £66K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
black napkins market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £69K–£86K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 7.3%
- Avg brand age
- 45 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
40
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
21%
- Bulky Soft37%
- Talking Tables18%
- bar@drinkstuff8%
- Peachicha5%
- Healthy Home5%
- FOOGO Green5%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +4.6% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
Top black napkins search terms
- black napkins39K/yr
- black napkins 100 pack6K/yr
- black serviettes6K/yr
- bar napkins4K/yr
- black cocktail napkins4K/yr
- napkins black3K/yr
- black paper napkins3K/yr
Top black napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Black 100)
Bulky Soft£4.374.5★6,021 rev
Table Fun 100 x Soft Black Paper Napkins Disposable Black Party Serviettes for Birthday Halloween Weddings Wakes Catering Businesses Everyday Tableware Recyclable Made in EU 2ply 33cm
Talking Tables£5.314.5★1,544 rev
Drinkstuff Black Cocktail Napkins Pack of 250 | 2-Ply Disposable Paper Napkins for Parties Bars Catering & Events | Premium Black Paper Serviettes for Drinks & Snacks
bar@drinkstuff£6.714.8★1,012 rev
bulksoft Cocktail Napkins 2-Ply Black Pack of 100 9420649
Bulky Soft£5.044.5★641 rev
PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count Black)
Peachicha£8.133.9★69 rev
Newest
by launch date
Black 2-Ply Paper Napkins 24cm 500 Pack (2 x 250) Cocktail Napkins for Bars Restaurants Cafés Parties & Home Recyclable Disposable Bar Caddy Napkins
Healthy Home£12.971 rev
Faliuepe Black Cocktail Napkins Linen-Feel Disposable Paper Napkins Beverage Napkins for Weddings Parties and Dinners-20x20cm 100pack
Faliuepe£9.285 rev
UKEENOR Black Cocktail Napkins Disposable Beverage Bar Napkins Linen-Like Bulk Square Napkins for Party or Wedding 4inchx 4inch Folded 100 Count
UKEENOR£8.3511 rev
Table Fun 100 x Soft Black Paper Napkins Disposable Black Party Serviettes for Birthday Halloween Weddings Wakes Catering Businesses Everyday Tableware Recyclable Made in EU 2ply 33cm
Talking Tables£5.311,544 rev
NatNarr 120 Pcs Cocktail Napkins Black Napkins Disposable Scalloped Bar Napkin Beverage Dessert Napkin for Birthday Coffee Bar Kitchen 5 x 5 Inch
NatNarr£7.301,090 rev
Trending
90-day click momentumBlack 2-Ply Paper Napkins 24cm 500 Pack (2 x 250) Cocktail Napkins for Bars Restaurants Cafés Parties & Home Recyclable Disposable Bar Caddy Napkins
Healthy Home£12.972.0★
Faliuepe Black Cocktail Napkins Linen-Feel Disposable Paper Napkins Beverage Napkins for Weddings Parties and Dinners-20x20cm 100pack
Faliuepe£9.283.7★
PEACHICHA Cocktail Napkin Disposable Beverage Bar Napkins Cloth-Like Paper Napkins Linen-Feel Great for Wedding Party Or Everyday Use 20 x 20cm (100 Count Black)
Peachicha£8.133.9★
UKEENOR Black Cocktail Napkins Disposable Beverage Bar Napkins Linen-Like Bulk Square Napkins for Party or Wedding 4inchx 4inch Folded 100 Count
UKEENOR£8.353.9★
Paper Serviettes Soft Napkins 33x33cm 2PLY BulkySoft Solid Colours Choose Colours (Black 100)
Bulky Soft£4.374.5★
What buyers say about black napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Item as seen”
“Soft and strong”
“Good size”
“Soft napkins with a good solid colour”
“Good value for money”
“A good size, really good quality and thick”
What buyers complain about
“Cheap”
“the black dye began rubbing off everywhere”
“overpriced though”
“Guests had black stains all over their hands, and even worse, some people ended up with smudges on their faces after dabbing their mouths”
Top return reasons
Common questions
- Is black napkins profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the black napkins niche?
- 13 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in black napkins?
- Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.3%.
- When does demand for black napkins peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black napkins niche?
- Listings span £3.22–£12.97; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 966 reviews — the moat a new listing must climb.