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Black Napkins

prices mostly outside the sweet spot ($3.22–$12.97) — Black Napkins doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 17Growth 31Conversion 97Competition 27Returns 98Price range 0Avg price 19Brand share 52Review moat 63Quality gap 84
This niche Category average

Is Black Napkins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Napkins is a £66K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.

Black Napkins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.6% over the last 90 days and 15.0% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr13K
Search volume / yr+4.6%64K
Conversion rate15.0%
Avg price£6.90

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 40
Top-5 product click share69%
Open market26%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews966

Top Black Napkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

21%

  • Bulky Soft37%
  • Talking Tables18%
  • bar@drinkstuff8%
  • Peachicha5%
  • Healthy Home5%
  • FOOGO Green5%

Black Napkins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR15.0%Products14Brands13Top 5 Brands74%OOS Rate7.3%Rating4.2★Reviews966Avg BSR#55
2K1KHoliday '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

Top Black Napkins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black napkins39K/yr
  • black napkins 100 pack6K/yr
  • black serviettes6K/yr
  • bar napkins4K/yr
  • black cocktail napkins4K/yr
  • napkins black3K/yr
  • black paper napkins3K/yr

What reviews say buyers love and hate about Black Napkins

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall49%

Excellent quality

Advertised Vs Actual Product17%

Item as seen

Soft Feel10%

Soft and strong

Size-Overall8%

Good size

Color3%

Soft napkins with a good solid colour

What buyers complain about

88% of reviews
Quality-Overall48%

Cheap

Color26%

the black dye began rubbing off everywhere

Value For Money7%

overpriced though

Stain Resistance7%

Guests had black stains all over their hands, and even worse, some people ended up with smudges on their faces after dabbing their mouths

Black Napkins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

91%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
83%
2Value For Money
6%
3Smell
4%
4Color
4%
5Advertised Vs Actual Product
4%

Common Black Napkins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Napkins 48/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +4.6% over the last 90 days.
Search demand for Black Napkins on Amazon United Kingdom peaks in Oct–Dec, where the busiest month runs 1.7× the quietest.