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Black Napkins

Fail

Prices span $3.22–$12.97, mostly outside the sweet spot, so Black Napkins is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£66K/yr64K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
69%top-5 click share · 13 brands · 40 sellers

Flapen Score

Black Napkins against its category

The dotted line is the Grocery average. Past it, Black Napkins is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Napkins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Napkins 64K times last year and spent an estimated £66K. The top 5 brands take 74% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
15.0%
Market size, estimated
£66Ka year
Peak month
December1.7× the quietest month
Top search term
black napkins39K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £3.22 to £12.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.90 that is £3K to £5K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£3.22–£12.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #55 within Papers, Wraps & Bags. It carries 966 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
7.3%
Average rank
#55in Papers, Wraps & Bags
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
966per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Black Napkins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

21%

  • Bulky Soft37%
  • Talking Tables18%
  • bar@drinkstuff8%
  • Peachicha5%
  • Healthy Home5%
  • FOOGO Green5%

Demand

Black Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Black Napkins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black napkins39K/yr
  • black napkins 100 pack6K/yr
  • black serviettes6K/yr
  • bar napkins4K/yr
  • black cocktail napkins4K/yr
  • napkins black3K/yr
  • black paper napkins3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Napkins

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Cheap”
A buyer, on “Quality-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Black Napkins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data