Black Magic Chocolates
FailThe top 5 brands take 100% of clicks, so Black Magic Chocolates is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £164K/yr181K searches / yr
- 90-day growth
- -48.0%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 56 sellers
Flapen Score
Black Magic Chocolates against its category
The dotted line is the Grocery average. Past it, Black Magic Chocolates is stronger. Inside it, weaker.
Market
The Black Magic Chocolates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Magic Chocolates 181K times last year and spent an estimated £164K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -48.0%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £164Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- black magic chocolates85K searches a year
02 · Price
A sale here is worth £8.86.
Listings sell for £8.86 on average, from £2.36 to £16.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.86 that is £11K to £13K a year per listing.
- Average price
- £8.86under the $15 to $100 sweet spot
- Price range
- £2.36–£16.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 487 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 50%
- Out of stock, average day
- 6.0%
- Average rank
- #478in Chocolate Candy
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 487per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Black Magic Chocolates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Black Magic Dark Chocolate Box Assorted Dark Chocolates Gift Box 174g
- Price
- £4.08
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 4y ago

Black Magic Dark Chocolate Assortment Gift Box 348g | Nestle Dark Chocolate ideal for Easter Mother Days Christmas Birthday Festival
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 2y ago

Black Magic Dark Chocolate Box 174g- Luxury Assorted Dark Chocolates Gift Selection | Rich Cocoa Treats | Perfect Christmas Birthday Mothers Day & Thank You Gift
- Price
- £9.90
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 8mo ago

Black Magic Dark Chocolate Box 348g-Chocolate Gift Family Sharing Gift -Christmas Mothers Day Fathers day Valentine
- Price
- £16.88
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Black Magic 348g
- Price
- £10.70
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 11y ago
Trending
90-day click momentum
Black Magic Dark Chocolate Box 348g-Chocolate Gift Family Sharing Gift -Christmas Mothers Day Fathers day Valentine
- Price
- £16.88
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Black Magic Dark Chocolate Box 174g- Luxury Assorted Dark Chocolates Gift Selection | Rich Cocoa Treats | Perfect Christmas Birthday Mothers Day & Thank You Gift
- Price
- £9.90
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 8mo ago

Black Magic Dark Chocolate Box Assorted Dark Chocolates Gift Box 174g
- Price
- £4.08
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 4y ago

Lindt Excellence Dark Mint Chocolate Bar Each 100g
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 2,462
- Age
- 11y ago

Nestle Black Magic Classic Favourites 174g
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 493
- Age
- 11y ago
Newest
by launch date
Nestlé Black Magic Dark Chocolate Luxury Assortment Gift Box 348g Dark Chocolate Ideal for Easter Mother Days Christmas Birthday Festival Hamper Stocking Filler Gift
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

Black Magic Dark Chocolate Box 174g- Luxury Assorted Dark Chocolates Gift Selection | Rich Cocoa Treats | Perfect Christmas Birthday Mothers Day & Thank You Gift
- Price
- £9.90
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 8mo ago

Black Magic Dark Chocolate Box 348g-Chocolate Gift Family Sharing Gift -Christmas Mothers Day Fathers day Valentine
- Price
- £16.88
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.27
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago

Black Magic Dark Chocolate Assortment Gift Box 348g | Nestle Dark Chocolate ideal for Easter Mother Days Christmas Birthday Festival
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Nestlé66%
- Soolar19%
- Lindt8%
- Black5%
- SKYTE2%
Demand
Black Magic Chocolates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 9.4×
Search terms
Top Black Magic Chocolates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black magic chocolates85K/yr
- black magic31K/yr
- plain chocolate15K/yr
- black magic chocolates gift box large13K/yr
- dark choc5K/yr
- plain chocolate bars5K/yr
- lindt mint7K/yr
- black magic chocolate5K/yr
- lindt mint chocolate4K/yr
- lindor mint6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Magic Chocolates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Looks like they have been stored too long
Chocolates off and melted
Have the been stored too long in a hot place
Couldn't taste any mint at all
Tastes like CHEAP chocolate This is not what Lindt used to he famous for this is really taking the Micky out of us customers
The chocolate tastes like cooking chocolate, cheap and poor melt in the mouth quality
Mint flavour was particularly weak
Missing mint flavour
not much mint flavour
It was very very disappointing for the price really upset me when I received it so disappointing
Wasnt happy with size of box for £12.99 an only one layer could of got it cheaper in guernsey was really happy I had found a really big box of these as they are my friends favourite who is very poorly its an insult to give it to them when they going through chemo could I have a refund of a larger box please so to be so blunt
Love
It tasted as good as it usually did
Nice smooth taste
Simply Delicious
Great value
Great value for money
Good value
They were a gift and greatly appreciated
great present definitely a Lindor quality product
this is a decent modest gift at a reasonable price
Love dark chocolate
Lovley chocolate treat
Yummylicious sweeties
great flavours
Smooth tasting
The best mint flavour chocolates
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Magic Chocolates questions
Answered from the same tracked data.









