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Black Magic Chocolates

Fail

The top 5 brands take 100% of clicks, so Black Magic Chocolates is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£164K/yr181K searches / yr
90-day growth
-48.0%search demand this quarter
Competition
85%top-5 click share · 5 brands · 56 sellers

Flapen Score

Black Magic Chocolates against its category

The dotted line is the Grocery average. Past it, Black Magic Chocolates is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Magic Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Magic Chocolates 181K times last year and spent an estimated £164K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-48.0%
Conversion, latest week
10.3%
Market size, estimated
£164Ka year
Peak month
December9.4× the quietest month
Top search term
black magic chocolates85K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £2.36 to £16.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.86 that is £11K to £13K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£2.36–£16.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 487 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
6.0%
Average rank
#478in Chocolate Candy
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Magic Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

56

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Nestlé66%
  • Soolar19%
  • Lindt8%
  • Black5%
  • SKYTE2%

Demand

Black Magic Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Black Magic Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black magic chocolates85K/yr
  • black magic31K/yr
  • plain chocolate15K/yr
  • black magic chocolates gift box large13K/yr
  • dark choc5K/yr
  • plain chocolate bars5K/yr
  • lindt mint7K/yr
  • black magic chocolate5K/yr
  • lindt mint chocolate4K/yr
  • lindor mint6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Magic Chocolates

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Storage Temperature”
<0.1%of orders come back, a rate Amazon rounds to zero
“Looks like they have been stored too long”
A buyer, on “Storage Temperature”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Black Magic Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data