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Black Magic Chocolates

Fail

The top 5 brands take 100% of clicks, so Black Magic Chocolates is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£164K/yr181K searches / yr
90-day growth
-48.0%search demand this quarter
Competition
85%top-5 click share · 5 brands · 56 sellers

Flapen Score

Black Magic Chocolates against its category

The dotted line is the Grocery average. Past it, Black Magic Chocolates is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Magic Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Magic Chocolates 181K times last year and spent an estimated £164K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-48.0%
Conversion, latest week
10.3%
Market size, estimated
£164Ka year
Peak month
December9.4× the quietest month
Top search term
black magic chocolates85K searches a year

02 · Price

A sale here is worth £8.86.

Listings sell for £8.86 on average, from £2.36 to £16.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.86 that is £11K to £13K a year per listing.

Average price
£8.86under the $15 to $100 sweet spot
Price range
£2.36–£16.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #478 within Chocolate Candy. It carries 487 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
6.0%
Average rank
#478in Chocolate Candy
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
487per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Black Magic Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Nestlé66%
  • Soolar19%
  • Lindt8%
  • Black5%
  • SKYTE2%

Demand

Black Magic Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Black Magic Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black magic chocolates85K/yr
  • black magic31K/yr
  • plain chocolate15K/yr
  • black magic chocolates gift box large13K/yr
  • dark choc5K/yr
  • plain chocolate bars5K/yr
  • lindt mint7K/yr
  • black magic chocolate5K/yr
  • lindt mint chocolate4K/yr
  • lindor mint6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Magic Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Temperature23%−0.27

Looks like they have been stored too long

Chocolates off and melted

Have the been stored too long in a hot place

Taste-Overall17%+2.41

Couldn't taste any mint at all

Tastes like CHEAP chocolate This is not what Lindt used to he famous for this is really taking the Micky out of us customers

The chocolate tastes like cooking chocolate, cheap and poor melt in the mouth quality

Flavor16%−0.03

Mint flavour was particularly weak

Missing mint flavour

not much mint flavour

Value For Money7%−0.03

It was very very disappointing for the price really upset me when I received it so disappointing

Size-Overall7%−0.07

Wasnt happy with size of box for £12.99 an only one layer could of got it cheaper in guernsey was really happy I had found a really big box of these as they are my friends favourite who is very poorly its an insult to give it to them when they going through chemo could I have a refund of a larger box please so to be so blunt

Love

Taste-Overall50%+2.41

It tasted as good as it usually did

Nice smooth taste

Simply Delicious

Value For Money14%−0.03

Great value

Great value for money

Good value

Gifting Purpose8%+0.93

They were a gift and greatly appreciated

great present definitely a Lindor quality product

this is a decent modest gift at a reasonable price

Sweetness8%+0.95

Love dark chocolate

Lovley chocolate treat

Yummylicious sweeties

Flavor7%−0.03

great flavours

Smooth tasting

The best mint flavour chocolates

FAQ

Common Black Magic Chocolates questions

Answered from the same tracked data.