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Black Magic Chocolates

brand-locked demand (top 5 brands take 100% of clicks) — Black Magic Chocolates doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 34Growth 1Conversion 88Competition 12Returns 100Price range 13Avg price 25Brand share 0Review moat 76Quality gap 47
This niche Category average

Is Black Magic Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Magic Chocolates is a £164K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 36/100.

Black Magic Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.0% over the last 90 days and 10.3% of searches end in a purchase.

£164K

revenue / yr

Units sold / yr20K
Search volume / yr-48.0%181K
Conversion rate10.3%
Avg price£8.86

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 56
Top-5 product click share85%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement20%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews487

Top Black Magic Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£33K£49K£66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Nestlé66%
  • Soolar19%
  • Lindt8%
  • Black5%
  • SKYTE2%

Black Magic Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume181KCVR10.3%Products10Brands5Top 5 Brands100%OOS Rate6.0%Rating4.5★Reviews487Avg BSR#478
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 9.4×

Top Black Magic Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black magic chocolates85K/yr
  • black magic31K/yr
  • plain chocolate15K/yr
  • black magic chocolates gift box large13K/yr
  • dark choc5K/yr
  • plain chocolate bars5K/yr
  • lindt mint7K/yr
  • black magic chocolate5K/yr
  • lindt mint chocolate4K/yr
  • lindor mint6K/yr

What reviews say buyers love and hate about Black Magic Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall50%

It tasted as good as it usually did

Value For Money14%

Great value

Gifting Purpose8%

They were a gift and greatly appreciated

Sweetness8%

Love dark chocolate

Flavor7%

great flavours

What buyers complain about

83% of reviews
Storage Temperature23%

Looks like they have been stored too long

Taste-Overall17%

Couldn't taste any mint at all

Flavor16%

Mint flavour was particularly weak

Value For Money7%

It was very very disappointing for the price really upset me when I received it so disappointing

Size-Overall7%

Wasnt happy with size of box for £12.99 an only one layer could of got it cheaper in guernsey was really happy I had found a really big box of these as they are my friends favourite who is very poorly its an insult to give it to them when they going through chemo could I have a refund of a larger box please so to be so blunt

Common Black Magic Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Magic Chocolates 36/100 on Amazon United Kingdom — Skip it. The niche generates £164K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -48.0% over the last 90 days.
Search demand for Black Magic Chocolates on Amazon United Kingdom peaks in Feb–Mar–Nov–Dec, where the busiest month runs 9.4× the quietest.