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Black Jacks and Fruit Salad Sweets

Fail

Prices span $3.34–$11.34, mostly outside the sweet spot, so Black Jacks and Fruit Salad Sweets is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£39K/yr29K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
84%top-5 click share · 6 brands · 21 sellers

Flapen Score

Black Jacks and Fruit Salad Sweets against its category

The dotted line is the Grocery average. Past it, Black Jacks and Fruit Salad Sweets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Jacks and Fruit Salad Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Jacks and Fruit Salad Sweets 29K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
16.0%
Market size, estimated
£39Ka year
Top search term
fruit salad and black jacks sweets14K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £3.34 to £11.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £8.59 that is £2K to £4K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£3.34–£11.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #8 within Confectionery. It carries 461 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
7.7%
Average rank
#8in Confectionery
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Jacks and Fruit Salad Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 flat

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Berrymans31%
  • Barratts28%
  • Bentley & Ackerman28%
  • Caribou Candy10%
  • GROBITS2%
  • HCO2%

Demand

Black Jacks and Fruit Salad Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Black Jacks and Fruit Salad Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit salad and black jacks sweets14K/yr
  • black jacks and fruit salad sweets12K/yr
  • blackjacks and fruit salads 3kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Jacks and Fruit Salad Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness22%+1.25

These sweets are not good

Sweets have shrunk since i was a child

However most of the sweets have been binned as they are all stuck together

Value For Money20%−0.04

A little expensive

Pricey

Not worth the money

Size-Overall17%−0.10

bag looks much bigger

Not as big as I thought it would be

Bag not very big

Blend/Ratio7%−0.03

Not a 50/50 mix

Quality-Overall7%+0.09

Again not what you got poor quality

Love

Taste-Overall29%+2.18

Absolutely delicious

Good product that tastes exactly like it used to when I was a kid

the same taste from my childhood

Sweetness25%+1.25

The sweets are very tasty

Gorgeous sweets

They were one of my favourite sweets growing up

Ease Of Chewing/Swallowing10%+0.09

Tasty Tasty Chews

Loved this bag of chews

Lovely chews

Value For Money9%−0.04

Great deal

Excellent value

Worth every penny

Advertised Vs Actual Product9%+1.06

As described

As expected

Exactly as described

FAQ

Common Black Jacks and Fruit Salad Sweets questions

Answered from the same tracked data.