Skip to content

Black Jacks

Fail

Prices span $3.31–$13.31, mostly outside the sweet spot, so Black Jacks is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£79K/yr80K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
68%top-5 click share · 8 brands · 27 sellers

Flapen Score

Black Jacks against its category

The dotted line is the Grocery average. Past it, Black Jacks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Jacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Jacks 80K times last year and spent an estimated £79K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
11.0%
Market size, estimated
£79Ka year
Peak month
December2.8× the quietest month
Top search term
black jacks sweets32K searches a year

02 · Price

A sale here is worth £8.95.

Listings sell for £8.95 on average, from £3.31 to £13.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.95 that is £2K to £4K a year per listing.

Average price
£8.95under the $15 to $100 sweet spot
Price range
£3.31–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 434 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#1in Confectionery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
434per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Jacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

27

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Berrymans34%
  • Barratts17%
  • Barratt15%
  • Generic12%
  • Bentley & Ackerman9%
  • Caribou Candy6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Black Jacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Black Jacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black jacks sweets32K/yr
  • black jacks21K/yr
  • blackjack sweets19K/yr
  • black jack sweets4K/yr
  • blackjacks4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Jacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.12

bag looks much bigger

Small amount

Bag not very big

Sweetness16%+1.20

Absolutely awful, sweets must have been from a rejected batch

Sweets have shrunk since i was a child

However most of the sweets have been binned as they are all stuck together

Value For Money16%−0.02

Pricey

Not worth the money

bit overpriced though

Powdered/Crumbled8%−0.05

rather squashed together

Feel ripped off, small jar

Blend/Ratio6%−0.02

Not a 50/50 mix

Love

Taste-Overall27%+1.09

the same taste from my childhood

very tasty

Tastes exactly as I remember

Sweetness21%+1.20

Tasty tasty sweet chews - the fruit salads are as I remember

Good sweet

They were one of my favourite sweets growing up

Ease Of Chewing/Swallowing10%+0.31

Tasty Tasty Chews

Loved this bag of chews

Lovely chews

Advertised Vs Actual Product10%+1.32

As described

Just like I remembered

Exactly as described

Value For Money8%−0.02

Excellent value

Great price

Worth every penny

FAQ

Common Black Jacks questions

Answered from the same tracked data.