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Black Garlic

Fail

Demand is soft, at -20.5% this quarter, so Black Garlic is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£72K/yr65K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
62%top-5 click share · 10 brands · 29 sellers

Flapen Score

Black Garlic against its category

The dotted line is the Grocery average. Past it, Black Garlic is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Garlic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Garlic 65K times last year and spent an estimated £72K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
9.8%
Market size, estimated
£72Ka year
Peak month
December1.6× the quietest month
Top search term
black garlic55K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £6.10 to £18.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.37 that is £3K to £6K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£6.10–£18.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #81 within Condiments & Sauces. It carries 508 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#81in Condiments & Sauces
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
508per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Black Garlic products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

29

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

15%

  • The Original Black41%
  • NEW LEAF PRODUCTS10%
  • MQUPIN9%
  • ALPHA019%
  • WeightWorld9%
  • ONETANG8%
  • Open — no brand owns it (4 brands, 15%)

Demand

Black Garlic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Black Garlic search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black garlic55K/yr
  • black garlic cloves5K/yr
  • fermented garlic4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Garlic

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“doesnt taste of anything”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Garlic questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data