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Black Garlic

Fail

Demand is soft, at -20.5% this quarter, so Black Garlic is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£72K/yr65K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
62%top-5 click share · 10 brands · 29 sellers

Flapen Score

Black Garlic against its category

The dotted line is the Grocery average. Past it, Black Garlic is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Garlic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Garlic 65K times last year and spent an estimated £72K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
9.8%
Market size, estimated
£72Ka year
Peak month
December1.6× the quietest month
Top search term
black garlic55K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £6.10 to £18.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.37 that is £3K to £6K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£6.10–£18.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #81 within Condiments & Sauces. It carries 508 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#81in Condiments & Sauces
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
508per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Black Garlic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

29

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • The Original Black41%
  • NEW LEAF PRODUCTS10%
  • MQUPIN9%
  • ALPHA019%
  • WeightWorld9%
  • ONETANG8%
  • Open — no brand owns it (4 brands, 15%)

Demand

Black Garlic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Black Garlic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black garlic55K/yr
  • black garlic cloves5K/yr
  • fermented garlic4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Garlic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%

doesnt taste of anything

have no taste

These are tasteless

Smell9%

Overwhelming stench of garlic

NOt taste or smell

No taste or smell

Blood Pressure7%−0.06

But just after a week seems lowering my blood pressure

as I have slightly elevated blood pressure

No change in my blood pressure results so far

Value For Money5%

is expensive

Waste of money

I suspect that it may not be as good value for money as it seems when compared with similar products

Dosage4%−0.05

Description says 250mg, that is 250mg allium sativum in two tablets, not one

only been taking for about 3 weeks

Irritatingly, this seller headlines the high dose in these capsules,

Love

Quality-Overall18%+2.53

Excellent product

Reliable quality

Excellent product from great supplier

Value For Money11%

Good Value

Worth the money

Good Value for Money

Taste-Overall11%

Absolutely delicious and addictive

Amazing taste

finds no unpleasant aftertaste

Ease Of Chewing/Swallowing8%+0.44

not difficult to swallow with water and are odourless and create no indigestion which are major plus points

reasonable size for swallowing

Easy to swallow

Ease Of Use4%−0.02

Easy to use

Easy To Take

Easy to store and take

FAQ

Common Black Garlic questions

Answered from the same tracked data.