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Black Food Colouring

prices mostly outside the sweet spot ($1.52–$16.42) — Black Food Colouring doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 29Growth 21Conversion 100Competition 21Returns 100Price range 10Avg price 13Brand share 29Review moat 25Quality gap 40
This niche Category average

Is Black Food Colouring profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Food Colouring is a £130K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Black Food Colouring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.9% over the last 90 days and 30.7% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr25K
Search volume / yr-8.9%88K
Conversion rate30.7%
Avg price£4.81

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers7 · 20
Top-5 product click share74%
Open market12%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews4,138

Top Black Food Colouring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Sugarflair Colours35%
  • Colour Mill19%
  • Belissia14%
  • Dekozauber2410%
  • Colour Splash9%
  • PME6%
  • Open — no brand owns it (1 brand, 6%)

Black Food Colouring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR30.7%Products10Brands7Top 5 Brands88%OOS Rate0.0%Rating4.5★Reviews4,138Avg BSR#36
5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Top Black Food Colouring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black food colouring56K/yr
  • black food colouring gel13K/yr
  • black colour mill5K/yr
  • colour mill black6K/yr
  • black gel food colouring4K/yr
  • black food dye4K/yr

What reviews say buyers love and hate about Black Food Colouring

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Color26%

Good colour

Artificial Colors24%

Truly the best black for colouring chocolate

Quality-Overall12%

Decent quality

Advertised Vs Actual Product11%

As expected

Value For Money8%

Good Value for money

What buyers complain about

75% of reviews
Taste-Overall28%

They dont taste of anything either

Color18%

good black food colouring is hard to find

Artificial Colors7%

took quite a lot of food colouring to get these vivid colours

Color Fading/Discoloration5%

Blacked out

Texture/Consistency-Overall3%

Minus 1 star cause the consistency was super thick and I couldnt even squeeze it out the bottle, was a nightmare to get out and very messy

Black Food Colouring return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
50%
2Color
25%
3Quality-Overall
25%

Common Black Food Colouring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Food Colouring 40/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -8.9% over the last 90 days.
Search demand for Black Food Colouring on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.3× the quietest.