Is black food colouring profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (40/100).

How competitive is the black food colouring niche?

7 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in black food colouring?

Top complaints mined from reviews: Taste-Overall, Color, Artificial Colors. The return rate is 0.1%.

When does demand for black food colouring peak?

Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the black food colouring niche?

Listings span £1.52–£16.42; the average listing price is £4.81 (sweet spot $15–$100). The average incumbent carries 4,138 reviews — the moat a new listing must climb.

black food colouring

Skip it

Prices mostly outside the sweet spot ($1.52–$16.42) — this niche doesn't clear our bar today.

Conversion

Incredible30.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£130K

£130K/yr · 88K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,138.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Avg price

Bad£4.81

avg listing price — sweet spot $15–$100

Price range

Bad£1.52–£16.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black food colouring is a £130K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

black food colouring market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £96K–£120K; units × avg price
Conversion rate: 30.7%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Sugarflair Colours35%
Colour Mill19%
Belissia14%
Dekozauber2410%
Colour Splash9%
PME6%
Open — no brand owns it (1 brand, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Open Trend

Top black food colouring search terms

black food colouring56K/yr -11.4%24.5% conv.
black food colouring gel13K/yr -4.3%23.9% conv.
black colour mill5K/yr -2.5%28.8% conv.
colour mill black6K/yr -8.9%27.3% conv.
black gel food colouring4K/yr -1.1%25.3% conv.
black food dye4K/yr -4.4%18.2% conv.

All search terms

Top black food colouring products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sugarflair Black Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable

Sugarflair Colours£6.024.6★7,474 rev

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml

Colour Mill£5.334.5★865 rev

Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.884.4★379 rev

Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste

Belissia£3.294.4★16,518 rev

Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free

Dekozauber24£3.504.3★103 rev

Newest

by launch date

Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free

Dekozauber24£3.50103 rev

11mo ago

Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable

Sugarflair Colours£2.88379 rev

1y ago

Sugarflair Essentials Black Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable

Sugarflair Colours£2.61133 rev

1y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml

Colour Mill£16.42180 rev

2y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml

Colour Mill£5.33865 rev

2y ago

What buyers say about black food colouring

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Good colour”

Artificial Colors24%

“Truly the best black for colouring chocolate”

Quality-Overall12%

“Decent quality”

Advertised Vs Actual Product11%

“As expected”

Value For Money8%

“Good Value for money”

Baking3%

“My favourite product as a baker”

Texture/Consistency-Overall3%

“Edible xolour”

Solubility3%

“Mixes very well too”

Taste-Overall2%

“the taste didnt change so Im happy with that”

What buyers complain about

Taste-Overall28%

“They dont taste of anything either”

Color18%

“good black food colouring is hard to find”

Artificial Colors7%

“took quite a lot of food colouring to get these vivid colours”

Color Fading/Discoloration5%

“Blacked out”

Texture/Consistency-Overall3%

“Minus 1 star cause the consistency was super thick and I couldnt even squeeze it out the bottle, was a nightmare to get out and very messy”

Dilute/Watery3%

“this is a gel type consistency not a liquid so does water down the buttercream”

Thickness3%

“way too thick - I had to unscrew to top”

Hard Feel3%

“still squeeze hard”

Value For Money3%

“Expensive for the amount you get”

Ease Of Use3%

“nearly impossible to get out of the bottle”

Top return reasons

Leak-Proof50%

Color25%

Quality-Overall25%

Common questions

Is black food colouring profitable to sell on Amazon United Kingdom?: The niche generates £130K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (40/100).
How competitive is the black food colouring niche?: 7 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in black food colouring?: Top complaints mined from reviews: Taste-Overall, Color, Artificial Colors. The return rate is 0.1%.
When does demand for black food colouring peak?: Demand peaks in Oct–Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the black food colouring niche?: Listings span £1.52–£16.42; the average listing price is £4.81 (sweet spot $15–$100). The average incumbent carries 4,138 reviews — the moat a new listing must climb.