Black Food Colouring
FailPrices span $1.52–$16.42, mostly outside the sweet spot, so Black Food Colouring is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £130K/yr88K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 20 sellers
Flapen Score
Black Food Colouring against its category
The dotted line is the Grocery average. Past it, Black Food Colouring is stronger. Inside it, weaker.
Market
The Black Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Food Colouring 88K times last year and spent an estimated £130K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
30.7% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 30.7%
- Market size, estimated
- £130Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- black food colouring56K searches a year
02 · Price
A sale here is worth £4.81.
Listings sell for £4.81 on average, from £1.52 to £16.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.81 that is £6K to £7K a year per listing.
- Average price
- £4.81under the $15 to $100 sweet spot
- Price range
- £1.52–£16.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Baking Supplies. It carries 4,138 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,138per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Black Food Colouring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sugarflair Black Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 2y ago

Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago
Trending
90-day click momentum
PME Paste Colour Midnight Black 25 g
- Price
- £1.52
- Rating
- 4.5/5
- Reviews
- 1,874
- Age
- 13y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml
- Price
- £16.42
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 2y ago

Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Colour Splash Food Colouring Gel | Black | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Black 25g
- Price
- £2.62
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago
Newest
by launch date
Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago

Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Sugarflair Essentials Black Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml
- Price
- £16.42
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 2y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
20
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- Sugarflair Colours35%
- Colour Mill19%
- Belissia14%
- Dekozauber2410%
- Colour Splash9%
- PME6%
- Open — no brand owns it (1 brand, 6%)
Demand
Black Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Black Food Colouring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black food colouring56K/yr
- black food colouring gel13K/yr
- black colour mill5K/yr
- colour mill black6K/yr
- black gel food colouring4K/yr
- black food dye4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Food Colouring
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They dont taste of anything either
Couldnt taste it
Got some food or drink you want to turn Black without adding any taste or smell
good black food colouring is hard to find
Blacked out
More dark grey than black
took quite a lot of food colouring to get these vivid colours
Basically, dont bother with this cheap processed brand of food colouring
Blacked out
Minus 1 star cause the consistency was super thick and I couldnt even squeeze it out the bottle, was a nightmare to get out and very messy
weird consistency
Love
Good colour
Huge Range of colours, Good Quality
Great hue and quite intense colour
Truly the best black for colouring chocolate
Amazing colours and doesnt distort the flavouring of the butter cream when used correctly absolutely adore the strong pigments of sugarflair products coupled with immersion blender method you get the most out of the colour
This food colouring is really good
Decent quality
Amazing product
Very good quality
As expected
Does exactly what it says
Does what it says
Good Value for money
Definitely worth the price
Return
0.1% Return rate 25% Fixable by listing
good black food colouring is hard to find
Blacked out
More dark grey than black
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Food Colouring questions
Answered from the same tracked data.









