Black Food Colouring
FailPrices span $1.52–$16.42, mostly outside the sweet spot, so Black Food Colouring is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £130K/yr88K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 20 sellers
Flapen Score
Black Food Colouring against its category
The dotted line is the Grocery average. Past it, Black Food Colouring is stronger. Inside it, weaker.
Market
The Black Food Colouring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Food Colouring 88K times last year and spent an estimated £130K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 30.7% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 30.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 30.7%
- Market size, estimated
- £130Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- black food colouring56K searches a year
02 · Price
A sale here is worth £4.81.
Listings sell for £4.81 on average, from £1.52 to £16.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.81 that is £6K to £7K a year per listing.
- Average price
- £4.81under the $15 to $100 sweet spot
- Price range
- £1.52–£16.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Baking Supplies. It carries 4,138 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,138per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Black Food Colouring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugarflair Black Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating Fondant Buttercream Cake Batter and More - Vegan Kosher Bake-Stable
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 7,474
- Age
- 14y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 2y ago

Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago
Trending
estimated 90-day click momentum
PME Paste Colour Midnight Black 25 g
- Price
- £1.52
- Rating
- 4.5/5
- Reviews
- 1,874
- Age
- 13y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml
- Price
- £16.42
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 2y ago

Belissia food colouring black -10ml liquid & highly concentrated - food-safe food colouring for baking cooking fondant & DIY - vegan strong colouring neutral taste
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 16,518
- Age
- 7y ago

Colour Splash Food Colouring Gel | Black | Highly Concentrated Gels Easy To Use Squeezy Tubes Edible Ingredients Transform Plain Cakes Into Bright Eye-Catching Creations - Black 25g
- Price
- £2.62
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 10y ago

Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago
Newest
by launch date
Dekozauber24 Black food colouring - 11 ml highly concentrated and food-safe liquid food colouring for cakes drinks fondant & more - vegan taste neutral and sugar free
- Price
- £3.50
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 11mo ago

Sugarflair Essentials Black Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 1y ago

Sugarflair Essentials Black Food Colouring 25ml - Concentrated Liquid Food Dye for Cake Decorating Fondant Buttercream Royal Icing Macarons - Vegan Kosher Bake-Stable
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 133
- Age
- 1y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 100 ml
- Price
- £16.42
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 2y ago

Colour Mill Oil Blend Food Colouring Black: Next Generation Oil Based Food Colours - 20 ml
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 865
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
20
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
6%
- Sugarflair Colours35%
- Colour Mill19%
- Belissia14%
- Dekozauber2410%
- Colour Splash9%
- PME6%
- Open — no brand owns it (1 brand, 6%)
Demand
Black Food Colouring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Black Food Colouring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black food colouring56K/yr
- black food colouring gel13K/yr
- black colour mill5K/yr
- colour mill black6K/yr
- black gel food colouring4K/yr
- black food dye4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Food Colouring
We read the reviews and the return reasons for every product selling here.
“They dont taste of anything either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Food Colouring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









