Skip to content

Black Food Colouring

Fail

Prices span $1.52–$16.42, mostly outside the sweet spot, so Black Food Colouring is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£130K/yr88K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
74%top-5 click share · 7 brands · 20 sellers

Flapen Score

Black Food Colouring against its category

The dotted line is the Grocery average. Past it, Black Food Colouring is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Food Colouring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Food Colouring 88K times last year and spent an estimated £130K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

30.7% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
30.7%
Market size, estimated
£130Ka year
Peak month
October2.3× the quietest month
Top search term
black food colouring56K searches a year

02 · Price

A sale here is worth £4.81.

Listings sell for £4.81 on average, from £1.52 to £16.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.81 that is £6K to £7K a year per listing.

Average price
£4.81under the $15 to $100 sweet spot
Price range
£1.52–£16.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Baking Supplies. It carries 4,138 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,138per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Food Colouring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Sugarflair Colours35%
  • Colour Mill19%
  • Belissia14%
  • Dekozauber2410%
  • Colour Splash9%
  • PME6%
  • Open — no brand owns it (1 brand, 6%)

Demand

Black Food Colouring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Black Food Colouring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black food colouring56K/yr
  • black food colouring gel13K/yr
  • black colour mill5K/yr
  • colour mill black6K/yr
  • black gel food colouring4K/yr
  • black food dye4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Food Colouring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+0.19

They dont taste of anything either

Couldnt taste it

Got some food or drink you want to turn Black without adding any taste or smell

Color18%−0.31

good black food colouring is hard to find

Blacked out

More dark grey than black

Artificial Colors7%+1.49

took quite a lot of food colouring to get these vivid colours

Basically, dont bother with this cheap processed brand of food colouring

Color Fading/Discoloration5%+0.23

Blacked out

Texture/Consistency-Overall3%+0.02

Minus 1 star cause the consistency was super thick and I couldnt even squeeze it out the bottle, was a nightmare to get out and very messy

weird consistency

Love

Color26%−0.31

Good colour

Huge Range of colours, Good Quality

Great hue and quite intense colour

Artificial Colors24%+1.49

Truly the best black for colouring chocolate

Amazing colours and doesnt distort the flavouring of the butter cream when used correctly absolutely adore the strong pigments of sugarflair products coupled with immersion blender method you get the most out of the colour

This food colouring is really good

Quality-Overall12%+1.08

Decent quality

Amazing product

Very good quality

Advertised Vs Actual Product11%+0.99

As expected

Does exactly what it says

Does what it says

Value For Money8%+0.27

Good Value for money

Definitely worth the price

Return

0.1% Return rate 25% Fixable by listing

Leak-Proof50%▁█▁▁▁▁
Color25%▁▁▁█▁▁

good black food colouring is hard to find

Blacked out

More dark grey than black

Quality-Overall25%▁▁▁█▁▁

FAQ

Common Black Food Colouring questions

Answered from the same tracked data.