Is black fondant icing profitable to sell on Amazon United Kingdom?

The niche generates £73K/yr across 6 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (33/100).

How competitive is the black fondant icing niche?

3 brands and 11 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in black fondant icing?

Top complaints mined from reviews: Color, Artificial Colors. The return rate is 0.1%.

When does demand for black fondant icing peak?

Demand peaks in Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the black fondant icing niche?

Listings span £2.22–£9.33; the average listing price is £4.89 (sweet spot $15–$100). The average incumbent carries 6,589 reviews — the moat a new listing must climb.

black fondant icing

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad6,588.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£73K

£73K/yr · 76K searches

Avg price

Bad£4.89

avg listing price — sweet spot $15–$100

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.22–£9.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black fondant icing is a £73K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

black fondant icing market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: £98K–£122K; units × avg price
Conversion rate: 19.8%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Renshaw78%
Create A Cake16%
PME5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.9×

Open Trend

Top black fondant icing search terms

black fondant icing27K/yr +3.4%25.4% conv.
black icing23K/yr -5.7%16.4% conv.
black fondant12K/yr +1.6%21.0% conv.
black icing ready to roll7K/yr -7.4%24.3% conv.
black fondant icing ready to roll5K/yr -10.5%23.1% conv.
black sugarpaste2K/yr +30.4%15.8% conv.

All search terms

Top black fondant icing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£2.514.6★16,123 rev

Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g

Create A Cake£3.064.5★772 rev

Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£9.334.6★16,123 rev

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£8.674.6★3,179 rev

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£3.534.6★3,179 rev

Newest

by launch date

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£3.533,179 rev

1y ago

Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g

Create A Cake£3.06772 rev

2y ago

PME Sugar Paste Fondant Black 250g

PME£2.22156 rev

3y ago

Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£9.3316,123 rev

6y ago

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes

Renshaw£8.673,179 rev

7y ago

What buyers say about black fondant icing

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Great taste”

Color13%

“Good colour saturation”

Baking13%

“Looked very nice on the cake”

Value For Money11%

“Good price and quick delivery”

Quality-Overall10%

“Excellent product”

Ease Of Use10%

“It was very easy to use”

Soft Feel7%

“Really smooth”

Advertised Vs Actual Product7%

“Product exactly as expected”

Freshness4%

“It was still fresh”

Artificial Sweeteners2%

“Happy with this sugar paste”

What buyers complain about

Color25%

“These colours are very hard to achieve yourself without using huge quantities of food colouring”

Artificial Colors25%