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Black Fondant Icing

Fail

The top 5 brands take 100% of clicks, so Black Fondant Icing is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£73K/yr76K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
95%top-5 click share · 3 brands · 11 sellers

Flapen Score

Black Fondant Icing against its category

The dotted line is the Grocery average. Past it, Black Fondant Icing is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fondant Icing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fondant Icing 76K times last year and spent an estimated £73K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 19.8% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
19.8%
Market size, estimated
£73Ka year
Peak month
October1.9× the quietest month
Top search term
black fondant icing27K searches a year

02 · Price

A sale here is worth £4.89.

Listings sell for £4.89 on average, from £2.22 to £9.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.89 that is £10K to £12K a year per listing.

Average price
£4.89under the $15 to $100 sweet spot
Price range
£2.22–£9.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Baking Supplies. It carries 6,589 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,589per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Black Fondant Icing products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • Renshaw78%
  • Create A Cake16%
  • PME5%

Demand

Black Fondant Icing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Black Fondant Icing search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black fondant icing27K/yr
  • black icing23K/yr
  • black fondant12K/yr
  • black icing ready to roll7K/yr
  • black fondant icing ready to roll5K/yr
  • black sugarpaste2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fondant Icing

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Color”
0.1%of orders come back
“These colours are very hard to achieve yourself without using huge quantities of food colouring”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Black Fondant Icing questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data