Black Fondant Icing
FailThe top 5 brands take 100% of clicks, so Black Fondant Icing is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £73K/yr76K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 11 sellers
Flapen Score
Black Fondant Icing against its category
The dotted line is the Grocery average. Past it, Black Fondant Icing is stronger. Inside it, weaker.
Market
The Black Fondant Icing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Fondant Icing 76K times last year and spent an estimated £73K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
19.8% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 19.8%
- Market size, estimated
- £73Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- black fondant icing27K searches a year
02 · Price
A sale here is worth £4.89.
Listings sell for £4.89 on average, from £2.22 to £9.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.89 that is £10K to £12K a year per listing.
- Average price
- £4.89under the $15 to $100 sweet spot
- Price range
- £2.22–£9.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Baking Supplies. It carries 6,589 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,589per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Black Fondant Icing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago

Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago

Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 6y ago

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 1y ago
Trending
90-day click momentum
Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago

Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago

Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 6y ago

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago

PME Sugar Paste Fondant Black 250g
- Price
- £2.22
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 3y ago
Newest
by launch date
Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 1y ago

Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago

PME Sugar Paste Fondant Black 250g
- Price
- £2.22
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 3y ago

Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 6y ago

Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Renshaw78%
- Create A Cake16%
- PME5%
Demand
Black Fondant Icing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.9×
Search terms
Top Black Fondant Icing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black fondant icing27K/yr
- black icing23K/yr
- black fondant12K/yr
- black icing ready to roll7K/yr
- black fondant icing ready to roll5K/yr
- black sugarpaste2K/yr
Reviews and returns
What reviews say buyers love and hate about Black Fondant Icing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These colours are very hard to achieve yourself without using huge quantities of food colouring
These colours are very hard to achieve yourself without using huge quantities of food colouring
Love
Great taste
Pleasant taste
Really easy to work with and tastes great
Good colour saturation
Great colouring icing, perfect for modelling for a cake, soft and easy to mold
strong colour
Looked very nice on the cake
Great icing
Good price and quick delivery
Good value
Excellent product
Good product
overall a good product
Return
0.1% Return rate 100% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Fondant Icing questions
Answered from the same tracked data.









