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Black Fondant Icing

Fail

The top 5 brands take 100% of clicks, so Black Fondant Icing is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£73K/yr76K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
95%top-5 click share · 3 brands · 11 sellers

Flapen Score

Black Fondant Icing against its category

The dotted line is the Grocery average. Past it, Black Fondant Icing is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fondant Icing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fondant Icing 76K times last year and spent an estimated £73K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
19.8%
Market size, estimated
£73Ka year
Peak month
October1.9× the quietest month
Top search term
black fondant icing27K searches a year

02 · Price

A sale here is worth £4.89.

Listings sell for £4.89 on average, from £2.22 to £9.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.89 that is £10K to £12K a year per listing.

Average price
£4.89under the $15 to $100 sweet spot
Price range
£2.22–£9.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Baking Supplies. It carries 6,589 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,589per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Black Fondant Icing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Renshaw78%
  • Create A Cake16%
  • PME5%

Demand

Black Fondant Icing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Black Fondant Icing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black fondant icing27K/yr
  • black icing23K/yr
  • black fondant12K/yr
  • black icing ready to roll7K/yr
  • black fondant icing ready to roll5K/yr
  • black sugarpaste2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fondant Icing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%−0.05

These colours are very hard to achieve yourself without using huge quantities of food colouring

Artificial Colors25%−0.10

These colours are very hard to achieve yourself without using huge quantities of food colouring

Love

Taste-Overall19%+1.59

Great taste

Pleasant taste

Really easy to work with and tastes great

Color13%−0.05

Good colour saturation

Great colouring icing, perfect for modelling for a cake, soft and easy to mold

strong colour

Baking13%+0.98

Looked very nice on the cake

Great icing

Value For Money11%+0.86

Good price and quick delivery

Good value

Quality-Overall10%−0.07

Excellent product

Good product

overall a good product

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁█▁▁

FAQ

Common Black Fondant Icing questions

Answered from the same tracked data.