Black Fondant Icing
brand-locked demand (top 5 brands take 100% of clicks) — Black Fondant Icing doesn't clear our bar today.
Flapen Score
Is Black Fondant Icing profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Fondant Icing is a £73K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 33/100.
Black Fondant Icing: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.1% over the last 90 days and 19.8% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 6 products
Top Black Fondant Icing products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago
Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 6y ago
Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 1y ago
Trending
90-day click momentumRenshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago
Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 6y ago
Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
PME Sugar Paste Fondant Black 250g
- Price
- £2.22
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 3y ago
Newest
by launch dateRenshaw Black Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 1y ago
Create A Cake Ready To Roll Icing | Black Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £3.06
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
PME Sugar Paste Fondant Black 250g
- Price
- £2.22
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 3y ago
Renshaw Jet Black Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 6y ago
Renshaw Black Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.67
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Renshaw78%
- Create A Cake16%
- PME5%
Black Fondant Icing demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.9×
Top Black Fondant Icing search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black fondant icing27K/yr
- black icing23K/yr
- black fondant12K/yr
- black icing ready to roll7K/yr
- black fondant icing ready to roll5K/yr
- black sugarpaste2K/yr
What reviews say buyers love and hate about Black Fondant Icing
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Great taste”
“Good colour saturation”
“Looked very nice on the cake”
“Good price and quick delivery”
“Excellent product”
What buyers complain about
50% of reviews“These colours are very hard to achieve yourself without using huge quantities of food colouring”
“These colours are very hard to achieve yourself without using huge quantities of food colouring”
Black Fondant Icing return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Fondant Icing questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
