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Black Cumin Seed Oil

Fail

Demand is soft, at -30.7% this quarter, so Black Cumin Seed Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£65K/yr56K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
75%top-5 click share · 15 brands · 18 sellers

Flapen Score

Black Cumin Seed Oil against its category

The dotted line is the Grocery average. Past it, Black Cumin Seed Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cumin Seed Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Cumin Seed Oil 56K times last year and spent an estimated £65K. The top 5 brands take 77% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
8.1%
Market size, estimated
£65Ka year
Top search term
black cumin seed oil34K searches a year

02 · Price

A sale here is worth £14.29.

Listings sell for £14.29 on average, from £6.09 to £37.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.29 that is £1K to £4K a year per listing.

Average price
£14.29under the $15 to $100 sweet spot
Price range
£6.09–£37.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #611 within Oils, Vinegars & Salad Dressings. It carries 4,414 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#611in Oils, Vinegars & Salad Dressings
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,414per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Black Cumin Seed Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

19%

  • Inspiriko28%
  • WeightWorld23%
  • RAWYA10%
  • Inner Vitality9%
  • HealthEssent6%
  • Pure World5%

Demand

Black Cumin Seed Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Black Cumin Seed Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cumin seed oil34K/yr
  • black cumin oil20K/yr
  • black cumin seed oil organic cold pressed2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Cumin Seed Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.12

It doesnt taste or smell nice

just has weird taste I didnt know that it would have so I went with capsules instead

Do not like the taste

Oily/Greasy9%

No control over amount of oil that comes in the spoon

oil

Seed oil

Advertised Vs Actual Product6%

Made in Arab country as per photo this is false advertising

So I fell for the marketing adverts on social media and brought these

I have to believe what's described on the label

Quality-Overall6%+1.53

Not as good as others on market

Horrible quality

the overall quality didn't quite match other brands I've purchased

Side Effects5%−0.02

it gave you that burning feeling on your throat

I didn't think a simple oil could have such an effect

Side effects

Love

Quality-Overall32%+1.53

Excellent product

Excellent product as described

Great price for a quality product

Value For Money10%+0.79

Good price

Good value for money

Worth it

Taste-Overall7%−0.12

It's clean and and tastes good

Taste ok

there's no nasty aftertaste

Ease Of Use5%+0.17

Ease of use

Easy to Take

Very useful

Health Benefits-Overall4%+0.20

Helping good stuff

Healthy choice

Healthy product

Return

0.1% Return rate 17% Fixable by listing

Leak-Proof38%▃▃▂█▄▅
Quality-Overall13%█▁▁▁▃▁

Not as good as others on market

Horrible quality

the overall quality didn't quite match other brands I've purchased

Size-Overall13%▁▁▄▁▁█

Huge capsule

Too big

Its a big ish tablet

Oily/Greasy13%▁▇▁▁█▁

No control over amount of oil that comes in the spoon

oil

Seed oil

Product Condition8%▁█▅▁▁▁

Goods opened and used

FAQ

Common Black Cumin Seed Oil questions

Answered from the same tracked data.