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Black Christmas Decorations

Fail

Shoppers spend only $14K a year here, so Black Christmas Decorations is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£14K/yr193K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
76%top-5 click share · 7 brands · 10 sellers

Flapen Score

Black Christmas Decorations against its category

The dotted line is the Grocery average. Past it, Black Christmas Decorations is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Christmas Decorations 193K times last year and spent an estimated £14K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
0.8%
Market size, estimated
£14Ka year
Peak month
November250.8× the quietest month
Top search term
black christmas decorations54K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £5.02 to £20.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.36 that is £0 to £936 a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£5.02–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£936
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.1% of listings are out of stock. The average listing ranks #991 within Confectionery. It carries 274 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
37.1%
Average rank
#991in Confectionery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • SECALIFE21%
  • Aitsite20%
  • HERZWILD17%
  • Aisszhao13%
  • COSORO11%
  • Fouriding9%
  • Open — no brand owns it (1 brand, 8%)

Demand

Black Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 250.8×

Search terms

Top Black Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black christmas decorations54K/yr
  • black baubles35K/yr
  • black and white christmas decorations24K/yr
  • black christmas baubles10K/yr
  • black christmas tree decorations18K/yr
  • black tree decorations8K/yr
  • black baubles for christmas tree17K/yr
  • black and white baubles13K/yr
  • black and white christmas baubles9K/yr
  • black xmas tree decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Christmas Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Advertised Vs Actual Product100%+4.90

Exactly as ordered

Return

2.8% Return rate 25% Fixable by listing

Quality-Overall25%▁▁▁█▁▁
Brightness/Shine/Glow25%▁█▁▁▁▁
Adhesion/Stickiness25%▁▁█▁▁▁
Size-Overall25%

FAQ

Common Black Christmas Decorations questions

Answered from the same tracked data.