Bisto Gravy Powder
FailDemand is soft, at -41.7% this quarter, so Bisto Gravy Powder is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £47K/yr58K searches / yr
- 90-day growth
- -41.7%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 58 sellers
Flapen Score
Bisto Gravy Powder against its category
The dotted line is the Grocery average. Past it, Bisto Gravy Powder is stronger. Inside it, weaker.
Market
The Bisto Gravy Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bisto Gravy Powder 58K times last year and spent an estimated £47K. The top 5 brands take 92% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -41.7%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £47Ka year
- Top search term
- bisto gravy powder42K searches a year
02 · Price
A sale here is worth £11.02.
Listings sell for £11.02 on average, from £2.37 to £21.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.02 that is £3K to £6K a year per listing.
- Average price
- £11.02under the $15 to $100 sweet spot
- Price range
- £2.37–£21.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #359 within Condiments & Sauces. It carries 287 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 6.7%
- Average rank
- #359in Condiments & Sauces
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 287per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Bisto Gravy Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bisto The Original Gravy Powder Just Add to Roasting Juices 3 kg Tub (Pack of 1) - Packaging may vary
- Price
- £21.98
- Rating
- 4.1/5
- Reviews
- 1,069
- Age
- 14y ago

Original Gravy Powder 200g x 2 Packs
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 9mo ago

Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6mo ago

Bisto Powder Gravy Packet 200g x 2 Packs
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago

Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)
- Price
- £4.23
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 10y ago
Trending
90-day click momentum
Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6mo ago

Original Gravy Powder 200g x 2 Packs
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 9mo ago

Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card
- Price
- £9.71
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 2y ago

Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)
- Price
- £4.23
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 10y ago

Bisto Powder Gravy Packet 200g x 2 Packs
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 2y ago
Newest
by launch date
Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6mo ago

Original Gravy Powder 200g x 2 Packs
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 9mo ago

Bisto The Original Gravy Powder 200g Pack of 5 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (5pack) (1000g)
- Price
- £21.48
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago

Bisto The Original Gravy Powder 200g Pack of 3 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (3pack) (600g)
- Price
- £14.72
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card
- Price
- £9.71
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
58
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Bisto54%
- HUBSIDIA16%
- TOSIN9%
- Linenvale8%
- Welari5%
- Think Outside the Gift5%
- Open — no brand owns it (1 brand, 3%)
Demand
Bisto Gravy Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 5.2× · 7 of 12 months tracked
Search terms
Top Bisto Gravy Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bisto gravy powder42K/yr
- gravy powder6K/yr
- bisto powder6K/yr
- bisto gravy powder original3K/yr
Reviews and returns
What reviews say buyers love and hate about Bisto Gravy Powder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
although I do feel the price for a two pack is a little on the high side
so not cost effective
over priced
Gravy powder
Top of container open so gravy powder every where not good
nothing like Bisto its the Tast
really do not like the new bisto gravy it tastes odd
if i have baking poser in the water it throths up not nice at all
it's not the best
Love
Excellent price
Good value tub
Excellent value
Great size tub full of great tasting gravy powder
Great tasting gravy
Great taste
Best Gravy Powder
The Bisto product is fine
very good quality
Good size
Good size tub
Great size tub
They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort
The flavour is good
Great flavour and great product for thickening sauces and gravy based dishes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bisto Gravy Powder questions
Answered from the same tracked data.









