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Bisto Gravy Powder

Fail

Demand is soft, at -41.7% this quarter, so Bisto Gravy Powder is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£47K/yr58K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
79%top-5 click share · 7 brands · 58 sellers

Flapen Score

Bisto Gravy Powder against its category

The dotted line is the Grocery average. Past it, Bisto Gravy Powder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bisto Gravy Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bisto Gravy Powder 58K times last year and spent an estimated £47K. The top 5 brands take 92% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
7.4%
Market size, estimated
£47Ka year
Top search term
bisto gravy powder42K searches a year

02 · Price

A sale here is worth £11.02.

Listings sell for £11.02 on average, from £2.37 to £21.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.02 that is £3K to £6K a year per listing.

Average price
£11.02under the $15 to $100 sweet spot
Price range
£2.37–£21.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #359 within Condiments & Sauces. It carries 287 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
6.7%
Average rank
#359in Condiments & Sauces
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Bisto Gravy Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Bisto54%
  • HUBSIDIA16%
  • TOSIN9%
  • Linenvale8%
  • Welari5%
  • Think Outside the Gift5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Bisto Gravy Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 5.2× · 7 of 12 months tracked

Search terms

Top Bisto Gravy Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bisto gravy powder42K/yr
  • gravy powder6K/yr
  • bisto powder6K/yr
  • bisto gravy powder original3K/yr

Reviews and returns

What reviews say buyers love and hate about Bisto Gravy Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+1.22

although I do feel the price for a two pack is a little on the high side

so not cost effective

over priced

Powdered/Crumbled14%−0.13

Gravy powder

Top of container open so gravy powder every where not good

Taste-Overall11%+1.16

nothing like Bisto its the Tast

really do not like the new bisto gravy it tastes odd

Cooking Instructions4%−0.01

if i have baking poser in the water it throths up not nice at all

Quality-Overall4%−0.03

it's not the best

Love

Value For Money34%+1.22

Excellent price

Good value tub

Excellent value

Taste-Overall13%+1.16

Great size tub full of great tasting gravy powder

Great tasting gravy

Great taste

Quality-Overall13%−0.03

Best Gravy Powder

The Bisto product is fine

very good quality

Size-Overall9%+1.11

Good size

Good size tub

Great size tub

Flavor5%+0.38

They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort

The flavour is good

Great flavour and great product for thickening sauces and gravy based dishes

FAQ

Common Bisto Gravy Powder questions

Answered from the same tracked data.