bisto gravy powder
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great286.73avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.02avg listing price — sweet spot $15–$100
Price range
Okay£2.37–£21.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 58K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bisto gravy powder is a £47K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bisto gravy powder market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 6.7%
- Avg brand age
- 73 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
58
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Bisto54%
- HUBSIDIA16%
- TOSIN9%
- Linenvale8%
- Welari5%
- Think Outside the Gift5%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 29 weeks — -41.7% search growth over the last 90 days.Top bisto gravy powder search terms
- bisto gravy powder42K/yr
- gravy powder6K/yr
- bisto powder6K/yr
- bisto gravy powder original3K/yr
Top bisto gravy powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bisto The Original Gravy Powder Just Add to Roasting Juices 3 kg Tub (Pack of 1) - Packaging may vary
Bisto£21.984.1★1,069 rev
Original Gravy Powder 200g x 2 Packs
HUBSIDIA£10.034.7★33 rev
Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals
TOSIN£12.194.7★9 rev
Bisto Powder Gravy Packet 200g x 2 Packs
Linenvale£8.474.5★40 rev
Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)
Bisto£4.234.8★86 rev
Newest
by launch dateOriginal Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals
TOSIN£12.199 rev
Original Gravy Powder 200g x 2 Packs
HUBSIDIA£10.0333 rev
Bisto The Original Gravy Powder 200g Pack of 5 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (5pack) (1000g)
Welari£21.4818 rev
Bisto The Original Gravy Powder 200g Pack of 3 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (3pack) (600g)
Welari£14.7211 rev
Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card
Think Outside the Gift£9.7117 rev
Trending
90-day click momentumOriginal Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals
TOSIN£12.194.7★
Original Gravy Powder 200g x 2 Packs
HUBSIDIA£10.034.7★
Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card
Think Outside the Gift£9.714.9★
Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)
Bisto£4.234.8★
Bisto Powder Gravy Packet 200g x 2 Packs
Linenvale£8.474.5★
What buyers say about bisto gravy powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent price”
“Great size tub full of great tasting gravy powder”
“Best Gravy Powder”
“Good size”
“They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort”
“As expected”
“Easy to use”
“produces a lovely thick”
“Great gravey great taste mixes well”
“The powder itself is good”
What buyers complain about
“although I do feel the price for a two pack is a little on the high side”
“Gravy powder”
“nothing like Bisto its the Tast”
“if i have baking poser in the water it throths up not nice at all”
“it's not the best”
“I just cannot do with granules”
“It is also quite a bit saltier than I would like - you can always add salt”
“it doesn't last very long at all”
“this is NOT AN INSTANT GRAVY POWDER”
“this is NOT AN INSTANT GRAVY POWDER”
Common questions
- Is bisto gravy powder profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the bisto gravy powder niche?
- 7 brands and 58 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in bisto gravy powder?
- Top complaints mined from reviews: Value For Money, Powdered/Crumbled, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the bisto gravy powder niche?
- Listings span £2.37–£21.98; the average listing price is £11.02 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.