How competitive is the Bisto Gravy Powder niche on Amazon United Kingdom?

7 brands and 58 sellers compete in Bisto Gravy Powder on Amazon United Kingdom. The top 5 Bisto Gravy Powder products take 79% of clicks and its top 5 brands hold 92% of demand.

What does it cost to enter the Bisto Gravy Powder niche?

Bisto Gravy Powder sells for £11.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.37–£21.98. The average incumbent carries 287 reviews — the moat a new listing must climb.

Bisto Gravy Powder

soft demand (-41.7% this quarter) — Bisto Gravy Powder doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bisto Gravy Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bisto Gravy Powder is a £47K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 35/100.

Bisto Gravy Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.7% over the last 90 days and 7.4% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr6K

Search volume / yr-41.7%58K

Conversion rate7.4%

Avg price£11.02

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers7 · 58

Top-5 product click share79%

Open market8%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Bisto Gravy Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bisto The Original Gravy Powder Just Add to Roasting Juices 3 kg Tub (Pack of 1) - Packaging may vary

Price: £21.98
Rating: 4.1/5
Reviews: 1,069
Age: 14y ago

Original Gravy Powder 200g x 2 Packs

Price: £10.03
Rating: 4.7/5
Reviews: 33
Age: 9mo ago

Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals

Price: £12.19
Rating: 4.7/5
Reviews: 9
Age: 6mo ago

Bisto Powder Gravy Packet 200g x 2 Packs

Price: £8.47
Rating: 4.5/5
Reviews: 40
Age: 2y ago

Bisto Flavoursome & Delicious Original Gravy Powder 454 g (Pack of 1)

Price: £4.23
Rating: 4.8/5
Reviews: 86
Age: 10y ago

Newest

by launch date

Original Gravy Powder 2 Pack with Recipe Classic British Gravy for Roast Dinners Sausage and Mash Pies & Everyday Meals

Price: £12.19
Rating: 4.7/5
Reviews: 9
Age: 6mo ago

Original Gravy Powder 200g x 2 Packs

Price: £10.03
Rating: 4.7/5
Reviews: 33
Age: 9mo ago

Bisto The Original Gravy Powder 200g Pack of 5 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (5pack) (1000g)

Price: £21.48
Rating: 4.6/5
Reviews: 18
Age: 2y ago

Bisto The Original Gravy Powder 200g Pack of 3 Low Sugar Low Fat Meat Veg Sauce Savoury Seasoning Sunday Roast Meal Dinner with Welari Thank You Card | (3pack) (600g)

Price: £14.72
Rating: 4.7/5
Reviews: 11
Age: 2y ago

Gravy Powder Bundle which Contains Bisto The Original Gravy Powder 200g - Pack of 2 with Grocery List Card

Price: £9.71
Rating: 4.9/5
Reviews: 17
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Bisto54%
HUBSIDIA16%
TOSIN9%
Linenvale8%
Welari5%
Think Outside the Gift5%
Open — no brand owns it (1 brand, 3%)

Bisto Gravy Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR7.4%Products11Brands7Top 5 Brands92%OOS Rate6.7%Rating4.6★Reviews287Avg BSR#359

Top Bisto Gravy Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bisto gravy powder42K/yr -43.9%8.0% conv.
gravy powder6K/yr -37.3%2.6% conv.
bisto powder6K/yr -31.8%4.4% conv.
bisto gravy powder original3K/yr -38.5%8.4% conv.

What reviews say buyers love and hate about Bisto Gravy Powder

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money34%

“Excellent price”

Taste-Overall13%

“Great size tub full of great tasting gravy powder”

Quality-Overall13%

“Best Gravy Powder”

Size-Overall9%

“Good size”

Flavor5%

“They mix smoothly with no lumps and the flavour goes brilliantly with roast dinners, sausages and mash, pies, or just about anything that needs a bit of extra comfort”

What buyers complain about

66% of reviews

Value For Money21%

“although I do feel the price for a two pack is a little on the high side”

Powdered/Crumbled14%

“Gravy powder”

Taste-Overall11%

“nothing like Bisto its the Tast”

Cooking Instructions4%

“if i have baking poser in the water it throths up not nice at all”

Quality-Overall4%

“it's not the best”

Common Bisto Gravy Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bisto Gravy Powder 35/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -41.7% over the last 90 days.

Bisto Gravy Powder buyers on Amazon United Kingdom complain most about Value For Money, Powdered/Crumbled, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.