Biscuits Morrisons
FailThe top 5 brands take 100% of clicks, so Biscuits Morrisons is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £128K/yr325K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 69%top-5 click share · 3 brands · 40 sellers
Flapen Score
Biscuits Morrisons against its category
The dotted line is the Grocery average. Past it, Biscuits Morrisons is stronger. Inside it, weaker.
Market
The Biscuits Morrisons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscuits Morrisons 325K times last year and spent an estimated £128K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 24.1% of those searches ended in a purchase.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 24.1%
- Market size, estimated
- £128Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- rich tea biscuits70K searches a year
02 · Price
A sale here is worth £1.64.
Listings sell for £1.64 on average, from £0.67 to £3.34. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £1.64 that is £8K to £10K a year per listing.
- Average price
- £1.64under the $15 to $100 sweet spot
- Price range
- £0.67–£3.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #786 within Bakery. It carries 1,147 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #786in Bakery
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,147per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Biscuits Morrisons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,659
- Age
- 2y ago

Ritz Breaks Original Crackers Savoury Biscuits Perfect for Snacking 190 g
- Price
- £1.30
- Rating
- 4.6/5
- Reviews
- 1,801
- Age
- 12y ago

McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 804
- Age
- 10y ago

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 1,354
- Age
- 14y ago

Morrisons Rich Tea 300g
- Price
- £0.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago
Trending
estimated 90-day click momentum
McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 1,354
- Age
- 14y ago

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,659
- Age
- 2y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 2,227
- Age
- 4y ago

Ritz Mini Original Crackers Classic Crisp Savoury Crackers Perfect For Any Snacking Occasion (6 x 25 g)
- Price
- £1.38
- Rating
- 4.6/5
- Reviews
- 2,265
- Age
- 10y ago

McVities Twin Pack Classic Rich Tea Biscuits 600g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 13y ago
Newest
by launch date
Morrisons Rich Tea 300g
- Price
- £0.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 2y ago

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
- Price
- £1.13
- Rating
- 4.6/5
- Reviews
- 1,659
- Age
- 2y ago

Morrisons Mid Tier Biscuit Assortment 550G
- Price
- £1.59
- Rating
- 4.5/5
- Reviews
- 1,312
- Age
- 2y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 2,227
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- RITZ53%
- McVitie's36%
- Morrisons10%
Demand
Biscuits Morrisons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Biscuits Morrisons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rich tea biscuits70K/yr
- ritz53K/yr
- ritz cracker50K/yr
- morrisons biscuits33K/yr
- jammy dodgers33K/yr
- rich tea18K/yr
- ritz crackers10K/yr
- tea biscuits10K/yr
- choc biscuits8K/yr
- plain biscuits7K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuits Morrisons
We read the reviews and the return reasons for every product selling here.
“Not rich tea taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuits Morrisons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









