Skip to content

Biscuits Morrisons

Fail

The top 5 brands take 100% of clicks, so Biscuits Morrisons is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£128K/yr325K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
69%top-5 click share · 3 brands · 40 sellers

Flapen Score

Biscuits Morrisons against its category

The dotted line is the Grocery average. Past it, Biscuits Morrisons is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuits Morrisons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuits Morrisons 325K times last year and spent an estimated £128K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 24.1% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
24.1%
Market size, estimated
£128Ka year
Peak month
November1.5× the quietest month
Top search term
rich tea biscuits70K searches a year

02 · Price

A sale here is worth £1.64.

Listings sell for £1.64 on average, from £0.67 to £3.34. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £1.64 that is £8K to £10K a year per listing.

Average price
£1.64under the $15 to $100 sweet spot
Price range
£0.67–£3.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #786 within Bakery. It carries 1,147 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#786in Bakery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,147per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Biscuits Morrisons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

40

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • RITZ53%
  • McVitie's36%
  • Morrisons10%

Demand

Biscuits Morrisons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Biscuits Morrisons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rich tea biscuits70K/yr
  • ritz53K/yr
  • ritz cracker50K/yr
  • morrisons biscuits33K/yr
  • jammy dodgers33K/yr
  • rich tea18K/yr
  • ritz crackers10K/yr
  • tea biscuits10K/yr
  • choc biscuits8K/yr
  • plain biscuits7K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuits Morrisons

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not rich tea taste”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Biscuits Morrisons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data