biscuits morrisons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,146.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£128K£128K/yr · 325K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£1.64avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.67–£3.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, biscuits morrisons is a £128K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
biscuits morrisons market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- £131K–£164K
- units × avg price
- Conversion rate
- 24.1%
- Avg BSR
- #786
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- RITZ53%
- McVitie's36%
- Morrisons10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top biscuits morrisons search terms
- rich tea biscuits70K/yr
- ritz53K/yr
- ritz cracker50K/yr
- morrisons biscuits33K/yr
- jammy dodgers33K/yr
- rich tea18K/yr
- ritz crackers10K/yr
- tea biscuits10K/yr
- choc biscuits8K/yr
- plain biscuits7K/yr
Top biscuits morrisons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
RITZ£1.134.6★1,659 rev
Ritz Breaks Original Crackers Savoury Biscuits Perfect for Snacking 190 g
RITZ£1.304.6★1,801 rev
McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)
McVitie's£2.734.7★804 rev
McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
McVitie's£1.554.6★1,354 rev
Morrisons Rich Tea 300g
Morrisons£0.674.6★227 rev
Newest
by launch dateMorrisons Rich Tea 300g
Morrisons£0.67227 rev
Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)
RITZ£1.21612 rev
Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
RITZ£1.131,659 rev
Morrisons Mid Tier Biscuit Assortment 550G
Morrisons£1.591,312 rev
McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
McVitie's£1.102,227 rev
Trending
90-day click momentumMcVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
McVitie's£1.554.6★
Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)
RITZ£1.134.6★
McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
McVitie's£1.104.6★
Ritz Mini Original Crackers Classic Crisp Savoury Crackers Perfect For Any Snacking Occasion (6 x 25 g)
RITZ£1.384.6★
McVities Twin Pack Classic Rich Tea Biscuits 600g
McVitie's£3.344.6★
What buyers say about biscuits morrisons
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Great to have a biscuit selection in”
“Great value”
“Ritz quality snack”
“Great flavour,”
“Lovely biscuits you dont notice they are low sugar would buy again”
“Lovely biscuits with a nice crunch”
“A lot healthier new ingredients”
“Crunchy salty very cheesy”
“Normal size for what product is”
What buyers complain about
“Not rich tea taste”
“they always seem to be broken”
“These were stale”
“the size seems shrinked quite a bit”
“these reduced sugar biscuits are horrible”
“all 4 boxes have about half the crackers smashed”
“They break very easily as they are very thin”
“costly”
“when opening the packet i was greeted by the familiar smell of the original ritz cracker in its purest dust form”
Common questions
- Is biscuits morrisons profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 12 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the biscuits morrisons niche?
- 3 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biscuits morrisons?
- Top complaints mined from reviews: Taste-Overall, Durability, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for biscuits morrisons peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the biscuits morrisons niche?
- Listings span £0.67–£3.34; the average listing price is £1.64 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.