How competitive is the Biscuits Morrisons niche on Amazon United Kingdom?

3 brands and 40 sellers compete in Biscuits Morrisons on Amazon United Kingdom. The top 5 Biscuits Morrisons products take 69% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Biscuits Morrisons?

Biscuits Morrisons buyers on Amazon United Kingdom complain most about Taste-Overall, Durability, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Biscuits Morrisons niche?

Biscuits Morrisons sells for £1.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.67–£3.34. The average incumbent carries 1,147 reviews — the moat a new listing must climb.

Biscuits Morrisons

brand-locked demand (top 5 brands take 100% of clicks) — Biscuits Morrisons doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Biscuits Morrisons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biscuits Morrisons is a £128K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Biscuits Morrisons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.2% over the last 90 days and 24.1% of searches end in a purchase.

£128K

revenue / yr

Units sold / yr100K

Search volume / yr-8.2%325K

Conversion rate24.1%

Avg price£1.64

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 40

Top-5 product click share69%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Biscuits Morrisons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)

Price: £1.13
Rating: 4.6/5
Reviews: 1,659
Age: 2y ago

Ritz Breaks Original Crackers Savoury Biscuits Perfect for Snacking 190 g

Price: £1.30
Rating: 4.6/5
Reviews: 1,801
Age: 12y ago

McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)

Price: £2.73
Rating: 4.7/5
Reviews: 804
Age: 10y ago

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)

Price: £1.55
Rating: 4.6/5
Reviews: 1,354
Age: 14y ago

Morrisons Rich Tea 300g

Price: £0.67
Rating: 4.6/5
Reviews: 227
Age: 1y ago

Newest

by launch date

Morrisons Rich Tea 300g

Price: £0.67
Rating: 4.6/5
Reviews: 227
Age: 1y ago

Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)

Price: £1.21
Rating: 4.5/5
Reviews: 612
Age: 2y ago

Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)

Price: £1.13
Rating: 4.6/5
Reviews: 1,659
Age: 2y ago

Morrisons Mid Tier Biscuit Assortment 550G

Price: £1.59
Rating: 4.5/5
Reviews: 1,312
Age: 2y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)

Price: £1.10
Rating: 4.6/5
Reviews: 2,227
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

RITZ53%
McVitie's36%
Morrisons10%

Biscuits Morrisons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume325KCVR24.1%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,147Avg BSR#786

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Biscuits Morrisons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rich tea biscuits70K/yr -6.6%24.4% conv.
ritz53K/yr +7.4%28.8% conv.
ritz cracker50K/yr -25.0%23.2% conv.
morrisons biscuits33K/yr +2.2%4.7% conv.
jammy dodgers33K/yr -17.6%0.1% conv.
rich tea18K/yr -6.8%27.0% conv.
ritz crackers10K/yr -9.7%19.3% conv.
tea biscuits10K/yr -22.5%7.5% conv.
choc biscuits8K/yr -1.9%0.2% conv.
plain biscuits7K/yr -13.3%4.3% conv.

What reviews say buyers love and hate about Biscuits Morrisons

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall37%

“Good taste”

Baking15%

“Great to have a biscuit selection in”

Value For Money14%

“Great value”

Quality-Overall11%

“Ritz quality snack”

Flavor3%

“Great flavour,”

What buyers complain about

82% of reviews

Taste-Overall28%

“Not rich tea taste”

Durability11%

“they always seem to be broken”

Stale/Rotten/Spoiled9%

“These were stale”

Size-Overall9%

“the size seems shrinked quite a bit”

Sweetness6%

“these reduced sugar biscuits are horrible”

Common Biscuits Morrisons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biscuits Morrisons 37/100 on Amazon United Kingdom — Skip it. The niche generates £128K/yr across 12 tracked products. Search demand moved -8.2% over the last 90 days.