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Biscuits Gift Set

Pass

Biscuits Gift Set scores 71 out of 100, a Pass. Shoppers spend $390K a year here, search demand grew +35.4% this quarter, and returns run at 0.0% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,976 Grocery niches · +25 vs the category median of 46
Market size
£390K/yr674K searches / yr
90-day growth
+35.4%search demand this quarter
Competition
31%top-5 click share · 28 brands · 67 sellers

Flapen Score

Biscuits Gift Set against its category

The dotted line is the Grocery average. Past it, Biscuits Gift Set is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuits Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuits Gift Set 674K times last year and spent an estimated £390K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 71 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £390K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
4.3%
Market size, estimated
£390Ka year
Peak month
December16.8× the quietest month
Top search term
biscuits gift set304K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £4.37 to £29.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £13.29 that is £3K to £7K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£4.37–£29.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #66 within Bakery. It carries 305 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
11.4%
Average rank
#66in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
305per listing
Listings tracked
56

04 · Newcomers

Amazon counts 8 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
8Amazon's first-year sales bar
Average brand age
42 months

Products

Top Biscuits Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

67

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

31%

Top 20: 72%

Open market

43%

  • Lordingtons13%
  • Border11%
  • Windmill Gifts10%
  • AUSCUFFLINKS8%
  • Meg Hawkins8%
  • House of Gifts7%

Demand

Biscuits Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.8×

Search terms

Top Biscuits Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biscuits gift set304K/yr
  • biscuit hamper68K/yr
  • luxury biscuits60K/yr
  • biscuits gift42K/yr
  • biscuit gift30K/yr
  • biscuit gifts20K/yr
  • biscuit gift set26K/yr
  • thank you biscuits7K/yr
  • biscuit gift box12K/yr
  • custard cream gifts16K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuits Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.13

Waste of money

Expensive

Very expensive

Size-Overall9%−0.09

The box is tiny

This is a large

Very small

Quality-Overall6%+0.33

Disappointing quality

And variety on paper simply doesn't translate to it in reality

however I was very disappointed with the quality this time as the majority of the biscuits were broken

Taste-Overall5%+0.35

It's therefore kind of hard to distinguish between individual tastes

very bland taste the same :

taste lacks a bit

Advertised Vs Actual Product5%−0.06

picture deceiving

the picture is very deceptive

do not look at all like the pictures on the product listing

Love

Taste-Overall20%+0.35

the overall taste is really satisfying

Yummy Biscuits

Absolutely delicious

Gifting Purpose19%+1.90

Perfect for Gifting

Tasty gift

Beautiful gift

Baking19%+1.72

Nice puff pastry cookies

Quality biscuits

Great cookies

Quality-Overall11%+0.33

Good variety

Great for gifting good quality and a good variety Great value for money and looked good

Best quality

Value For Money8%−0.13

Good Value

Excellent value for money

Worth every penny

FAQ

Common Biscuits Gift Set questions

Answered from the same tracked data.