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Biscuits Gift Set

Pass

Biscuits Gift Set scores 71 out of 100, a Pass. Shoppers spend an estimated $390K a year here, search demand grew +35.4% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 2,976 Grocery niches · +25 vs the category median of 46
Market size
£390K/yr674K searches / yr
90-day growth
+35.4%search demand this quarter
Competition
31%top-5 click share · 28 brands · 67 sellers

Flapen Score

Biscuits Gift Set against its category

The dotted line is the Grocery average. Past it, Biscuits Gift Set is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuits Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuits Gift Set 674K times last year and spent an estimated £390K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £390K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
4.3%
Market size, estimated
£390Ka year
Peak month
December16.8× the quietest month
Top search term
biscuits gift set304K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £4.37 to £29.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £13.29 that is £3K to £7K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£4.37–£29.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #66 within Bakery. It carries 305 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
11.4%
Average rank
#66in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
305per listing
Listings tracked
56

04 · Newcomers

8 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
8Amazon's first-year sales bar
Average brand age
42 months

Products

Top Biscuits Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

67

Est. top-5 brand share

50%

Top 20: 95%

Est. top-5 click share

31%

Top 20: 72%

Open market

43%

  • Lordingtons13%
  • Border11%
  • Windmill Gifts10%
  • AUSCUFFLINKS8%
  • Meg Hawkins8%
  • House of Gifts7%

Demand

Biscuits Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.8×

Search terms

Top Biscuits Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biscuits gift set304K/yr
  • biscuit hamper68K/yr
  • luxury biscuits60K/yr
  • biscuits gift42K/yr
  • biscuit gift30K/yr
  • biscuit gifts20K/yr
  • biscuit gift set26K/yr
  • thank you biscuits7K/yr
  • biscuit gift box12K/yr
  • custard cream gifts16K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuits Gift Set

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Waste of money”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Biscuits Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data