biscuits gift set
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great304.89avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Price range
Good£4.37–£29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£390K£390K/yr · 674K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, biscuits gift set is a £390K/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 71/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
biscuits gift set market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £399K–£532K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 11.4%
- Avg brand age
- 42 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
67
Top-5 brand share
50%
Top 20: 95%
Top-5 click share
31%
Top 20: 72%
Open market
43%
- Lordingtons13%
- Border11%
- Windmill Gifts10%
- AUSCUFFLINKS8%
- Meg Hawkins8%
- House of Gifts7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.8×
Top biscuits gift set search terms
- biscuits gift set304K/yr
- biscuit hamper68K/yr
- luxury biscuits60K/yr
- biscuits gift42K/yr
- biscuit gift30K/yr
- biscuit gifts20K/yr
- biscuit gift set26K/yr
- thank you biscuits7K/yr
- biscuit gift box12K/yr
- custard cream gifts16K/yr
Top biscuits gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cookie Lover Biscuits Cookie Monster Socks for Him | Cronuts Gift Sock | Present for Work Colleague | Bday Gift for Guys (Cookies)
AUSCUFFLINKS£10.894.6★1,227 rev
Biscuits Gift Set Hamper Bundle Contains 30 Packs of Individually Wrapped Biscuits Multipacks. Lordingtons Gift Hamper Includes a Variety of Loved Treats
Lordingtons£25.174.5★249 rev
Biscuits Gift Set Biscuit Hamper Including 12 Packs of Two Grandma Wilds Classic Biscuits (24 Single Total) Ideal Biscuit Lovers Gift
House of Gifts£10.144.6★143 rev
Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
BAYTRADE£25.444.5★65 rev
Happy Birthday Biscuits Gift Set Bundle With x35 Individually Wrapped Biscuits - Happy Birthday Hamper with Border Biscuits Walkers Shortbread Custard Creams Stroopwafels Caramel & More
Windmill Gifts£14.644.7★67 rev
Newest
by launch date
Luxury Biscuits Gift Set | Biscuit Hamper Gift Box | Cookie Gift Set | Finest Individually Wrapped Biscuits | Birthday Gifts for Women & Men
Lordingtons£29.554 rev
Border Biscuits Gift Set Bundle With x12 Individually Wrapped Biscuit Twin Packs (24 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
Windmill Gifts£10.0215 rev
Biscuits Gift Set Bundle With x12 Grandma Wilds Biscuits Individually Wrapped Twin Packs Biscuit Hamper Assorted Variety for Birthday Thank You or Tea Lovers
Windmill Gifts£9.069 rev
Vicenzi Millefoglie Assorted Filled Puff Pastry Cookies Gift Tin 390g - 4 Flavors Chocolate Milk Cream Raspberry Apricot Vanilla Italian Biscuits. Great Birthday Gifts for Women
Topline£17.4338 rev
Luxury Biscuits Gift Set Hamper Bundle Contains 20 Packs of Individually Wrapped Biscuits Multipacks Snackify Gift Hamper Includes a Variety of Loved Treats Perfect for Gifting (1 Box)
Snackify£12.3131 rev
Trending
90-day click momentumLuxury Biscuits Gift Set | Biscuit Hamper Gift Box | Cookie Gift Set | Finest Individually Wrapped Biscuits | Birthday Gifts for Women & Men
Lordingtons£29.554.7★
Cookie Lover Biscuits Cookie Monster Socks for Him | Cronuts Gift Sock | Present for Work Colleague | Bday Gift for Guys (Cookies)
AUSCUFFLINKS£10.894.6★
Border Biscuits Gift Set Bundle With x12 Individually Wrapped Biscuit Twin Packs (24 Biscuits) Biscuit Hamper Gift Box Assorted Variety for Birthday Thank You or Tea Lovers
Windmill Gifts£10.024.6★
Vicenzi Millefoglie Assorted Filled Puff Pastry Cookies Gift Tin 390g - 4 Flavors Chocolate Milk Cream Raspberry Apricot Vanilla Italian Biscuits. Great Birthday Gifts for Women
Topline£17.434.7★
Biscuits Gift Set Bundle With x12 Grandma Wilds Biscuits Individually Wrapped Twin Packs Biscuit Hamper Assorted Variety for Birthday Thank You or Tea Lovers
Windmill Gifts£9.064.8★
What buyers say about biscuits gift set
What buyers praise and complain about, mined from review topics.What buyers love
“the overall taste is really satisfying”
“Perfect for Gifting”
“Nice puff pastry cookies”
“Good variety”
“Good Value”
“Great selection of flavours”
“Very crispy”
“really fresh”
“I have a sweet tooth”
“As advertised and arrived on time”
What buyers complain about
“Waste of money”
“The box is tiny”
“Disappointing quality”
“It's therefore kind of hard to distinguish between individual tastes”
“picture deceiving”
“Broken buiscuits”
“biscuits dry & powdery”
“more crumbly than giving the normally melty”
“The flavours seemed to have been mixed up too”
“they can become overly sweet quite quickly”
Common questions
- Is biscuits gift set profitable to sell on Amazon United Kingdom?
- The niche generates £390K/yr across 56 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Worth a look (71/100).
- How competitive is the biscuits gift set niche?
- 28 brands and 67 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in biscuits gift set?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for biscuits gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.8× the quietest.
- What does it cost to enter the biscuits gift set niche?
- Listings span £4.37–£29.55; the average listing price is £13.29 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.