Biscuits and Cookies
Biscuits and Cookies shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Is Biscuits and Cookies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biscuits and Cookies is a £665K/yr Amazon United Kingdom market (515K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Biscuits and Cookies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.6% over the last 90 days and 7.9% of searches end in a purchase.
£665K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Biscuits and Cookies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe
- Price
- £26.54
- Rating
- 4.7/5
- Reviews
- 1,542
- Age
- 13y ago
Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 6,819
- Age
- 13y ago
Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago
Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago
Trending
90-day click momentum
Assorted Biscuit Mini Packs in Plastic Box 5 Flavours (Viennese Whirls Shortbread Rings Butterscotch Chocolate Golden Oat) 40 Sachets (8 Each) | Compatible for Border Biscuits | Luxe Bitez
- Price
- £40.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Border Biscuits 100 Packs Mini Multipacks Biscuits Box 3 Flavour Variety Luxury Biscuits 2 per pack Individually Wrapped Biscuits Bulk Biscuits and Cookies Biscuits Gift Set
- Price
- £27.33
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5y ago
Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago
Borders Biscuit Hamper | Nibula Treats | Luxury Gift Box with 30 biscuits from Border Biscuits | Family Favourites for Gifting Sharing & Tea Time
- Price
- £15.04
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 11mo ago
Newest
by launch dateAssorted Biscuit Mini Packs in Plastic Box 5 Flavours (Viennese Whirls Shortbread Rings Butterscotch Chocolate Golden Oat) 40 Sachets (8 Each) | Compatible for Border Biscuits | Luxe Bitez
- Price
- £40.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago
Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago
15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 11mo ago
Borders Biscuits 48 x Mini Mixed Flavour Contains 4 Flavours Cookies Assortment
- Price
- £15.90
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Border67%
- Generic16%
- E.U. Xtores5%
- Stormbrew3%
- Snackify3%
- Nibula2%
- Open — no brand owns it (2 brands, 3%)
Biscuits and Cookies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Biscuits and Cookies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- border biscuits344K/yr
- borders biscuits61K/yr
- border81K/yr
- borders14K/yr
- biscuits border4K/yr
- border biscuit4K/yr
- border biscuits 48 packs4K/yr
- borders biscuits mini packs 482K/yr
What reviews say buyers love and hate about Biscuits and Cookies
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great gift for biscuit lovers”
“Absolutely delicious”
“Good quality biscuits”
“Worth every penny”
“These made a very welcome end of term gift for my childrens schools”
What buyers complain about
76% of reviews“Expensive”
“however I was very disappointed with the quality this time as the majority of the biscuits were broken”
“well packed however the description was a little misleading”
“Just wish there was more caramel crunch”
“I was a little disappointed as I thought they came in a smaller box”
Common Biscuits and Cookies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
