Biscuits and Cookies
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Biscuits and Cookies is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £665K/yr515K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 51 sellers
Flapen Score
Biscuits and Cookies against its category
The dotted line is the Grocery average. Past it, Biscuits and Cookies is stronger. Inside it, weaker.
Market
The Biscuits and Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscuits and Cookies 515K times last year and spent an estimated £665K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £665K a year.
- Searches, last 12 months
- 515K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £665Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- border biscuits344K searches a year
02 · Price
A sale here is worth £16.29.
Listings sell for £16.29 on average, from £4.46 to £40.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £16.29 that is £33K to £41K a year per listing.
- Average price
- £16.29inside the $15 to $100 sweet spot
- Price range
- £4.46–£40.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £33K–£41K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Bakery. It carries 613 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 44%
- Out of stock, average day
- 0.0%
- Average rank
- #80in Bakery
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 613per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Biscuits and Cookies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe
- Price
- £26.54
- Rating
- 4.7/5
- Reviews
- 1,542
- Age
- 13y ago

Border Multipack Biscuits - Individually Wrapped - Treat Customers Guests or Yourself to the Ideal Biscuits Gift Set - 48 Twin Packs
- Price
- £15.58
- Rating
- 4.7/5
- Reviews
- 6,819
- Age
- 13y ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Border Biscuits Variety Bundle Hamper Set of 15 x 2 pack Biscuits (3 Packs of 5 Different Varieties Individually Wrapped) (15 Packs Total)
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago
Trending
90-day click momentum
Assorted Biscuit Mini Packs in Plastic Box 5 Flavours (Viennese Whirls Shortbread Rings Butterscotch Chocolate Golden Oat) 40 Sachets (8 Each) | Compatible for Border Biscuits | Luxe Bitez
- Price
- £40.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Border Biscuits 100 Packs Mini Multipacks Biscuits Box 3 Flavour Variety Luxury Biscuits 2 per pack Individually Wrapped Biscuits Bulk Biscuits and Cookies Biscuits Gift Set
- Price
- £27.33
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5y ago

Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago

Borders Biscuit Hamper | Nibula Treats | Luxury Gift Box with 30 biscuits from Border Biscuits | Family Favourites for Gifting Sharing & Tea Time
- Price
- £15.04
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago

15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 11mo ago
Newest
by launch date
Assorted Biscuit Mini Packs in Plastic Box 5 Flavours (Viennese Whirls Shortbread Rings Butterscotch Chocolate Golden Oat) 40 Sachets (8 Each) | Compatible for Border Biscuits | Luxe Bitez
- Price
- £40.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Border Biscuit Classic Sharing Pack 400g with 6 Selection Flavours Biscuits Gift Chocolates Biscuits Available for Hamper on Mothers & Fathers Day Christmas and Easter
- Price
- £7.44
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago

15 x Borders Biscuits Mini Mixed Flavour Variety Packs - (30 Biscuits in Total) Contains 5 Flavours Cookies Assortment
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 11mo ago

Borders Biscuits 48 x Mini Mixed Flavour Contains 4 Flavours Cookies Assortment
- Price
- £15.90
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Border67%
- Generic16%
- E.U. Xtores5%
- Stormbrew3%
- Snackify3%
- Nibula2%
- Open — no brand owns it (2 brands, 3%)
Demand
Biscuits and Cookies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Biscuits and Cookies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- border biscuits344K/yr
- borders biscuits61K/yr
- border81K/yr
- borders14K/yr
- biscuits border4K/yr
- border biscuit4K/yr
- border biscuits 48 packs4K/yr
- borders biscuits mini packs 482K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuits and Cookies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Very expensive
Expensive for what they are
however I was very disappointed with the quality this time as the majority of the biscuits were broken
Okay, wouldnt buy again, used to be better quality
well packed however the description was a little misleading
Just wish there was more caramel crunch
I was a little disappointed as I thought they came in a smaller box
unfortunately they ate now smaller and thinner
Love
Great gift for biscuit lovers
Excellent cookies good for childrens pack lunch an afternoon I love them
Quality biscuits
Absolutely delicious
Yummy Biscuits
Great tasting selection
Good quality biscuits
They really are good quality I would definitely recommend these hampers
Best quality
Worth every penny
Good value for money
Good Value
These made a very welcome end of term gift for my childrens schools
Great gift
Great for adding to gift boxes during the festive period
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuits and Cookies questions
Answered from the same tracked data.









