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Biscuit Tin

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -27.7% this quarter, so Biscuit Tin is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£404K/yr1.5M searches / yr
90-day growth
-27.7%search demand this quarter
Competition
28%top-5 click share · 37 brands · 104 sellers

Flapen Score

Biscuit Tin against its category

The dotted line is the Grocery average. Past it, Biscuit Tin is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuit Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuit Tin 1.5M times last year and spent an estimated £404K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
2.5%
Market size, estimated
£404Ka year
Peak month
December2.7× the quietest month
Top search term
biscuit tin552K searches a year

02 · Price

A sale here is worth £10.92.

Listings sell for £10.92 on average, from £1.73 to £20.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £10.92 that is £1K to £3K a year per listing.

Average price
£10.92under the $15 to $100 sweet spot
Price range
£1.73–£20.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #142 within Bakery. It carries 890 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
84%
Out of stock, average day
17.5%
Average rank
#142in Bakery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
890per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Biscuit Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

104

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

28%

Top 20: 62%

Open market

50%

  • EHC16%
  • Harbour Housewares9%
  • Olympia8%
  • Emma Bridgewater7%
  • Typhoon5%
  • The Silver Crane co.4%

Demand

Biscuit Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Biscuit Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biscuit tin552K/yr
  • biscuit barrel240K/yr
  • cookie jar145K/yr
  • biscuit jar77K/yr
  • biscuits tin49K/yr
  • biscuit tins & jars45K/yr
  • tin of biscuits38K/yr
  • biscuit tin airtight41K/yr
  • biscuit tins38K/yr
  • tins of biscuits51K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuit Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.11

Very small

Lid didnt fit properly

It's big

Value For Money11%

Waste of money

Expensive

Very expensive

Quality-Overall5%+0.79

its not reliable at all

And variety on paper simply doesn't translate to it in reality

Disappointing quality

Taste-Overall4%

It's therefore kind of hard to distinguish between individual tastes

very bland taste the same :

taste lacks a bit

Moist/Dry3%−0.06

biscuits dry & powdery

just dried out

so after a while biscuits go soggy

Love

Quality-Overall14%+0.79

Good quality, delivered on time

Excellent product

THE CONTAINER IS OF VERY GOOD QUALITY

Gifting Purpose11%+1.16

Beautiful Gift

Tasty gift

Beautiful gift

Taste-Overall10%

the overall taste is really satisfying

the biscuits are yummy too

Just delicious

Value For Money9%

Competitive price

Great value

Money well spent

Size-Overall9%−0.11

Nice size

nice fitting lids

Nice looking and not too big

Return

0.8% Return rate 81% Fixable by listing

Size-Overall71%▇▇████

Very small

Lid didnt fit properly

It's big

Defective Material/Parts7%█▇▅▅▅▆
Quality-Overall4%▄▃▃▂█▃

its not reliable at all

And variety on paper simply doesn't translate to it in reality

Disappointing quality

Shape/Style2%▇█▅▆▅▂
Ease Of Use2%▆▇▆█▅▇

Not easy to use for me

Difficult to remove lid

ie children or oaps may find it difficult first to open

FAQ

Common Biscuit Tin questions

Answered from the same tracked data.