Biscuit Tin
Biscuit Tin shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Biscuit Tin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biscuit Tin is a £404K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 58/100.
Biscuit Tin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -27.7% over the last 90 days and 2.5% of searches end in a purchase.
£404K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 69 products
Top Biscuit Tin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olympia Biscotti Biscuit Cookie Jar with Lid 3.8 Litre Clear Glass Size: 252(H) x 200(Dia) mm - Sweets Confectionery Cereal Pasta Dry Food Storage Jar - Vintage Style Dishwasher Safe
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 3,136
- Age
- 12y ago
EHC Biscuit Tin Airtight Cookie Jar Container Biscuit Barrel Round Biscuit Box Storage Black
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 2y ago
EHC Biscuit Tin Air tight Jar Cookie Jar Container Biscuit Barrel Round Biscuit Box Storage Cream
- Price
- £9.03
- Rating
- 4.1/5
- Reviews
- 342
- Age
- 7y ago
Giant Custard Cream Biscuits Gift Set - Novelty Biscuit Tin Family Treat Box with Luxury Selection for Sharing - British Gifts Thank You Teacher Biscuits Gift Ideas for Birthday Hamper Tins 450g
- Price
- £11.03
- Rating
- 4.5/5
- Reviews
- 967
- Age
- 5y ago
Typhoon Otto Black Cookie Storage 3 Litre
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 1,837
- Age
- 7y ago
Trending
90-day click momentum
Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 10mo ago
WINSOME Biscuit Barrel | 2.7 Litre Biscuit Tin | Airtight Biscuit Container With Lids | Ivy Enamel Coating For Keeping Your Cookies Fresh & Protected
- Price
- £10.80
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Olympia Biscotti Biscuit Cookie Jar with Lid 3.8 Litre Clear Glass Size: 252(H) x 200(Dia) mm - Sweets Confectionery Cereal Pasta Dry Food Storage Jar - Vintage Style Dishwasher Safe
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 3,136
- Age
- 12y ago
Besto Biscuit Tin Airtight | Ivy Biscuit Barrel with Metal Lid & Airtight Seal | Biscuits Canister & Jar for Storing Cookies & Rusks | Approx 2.7 Litre Capacity
- Price
- £10.46
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 6mo ago
Emma Bridgewater - Deep Polka Dot Storage Box
- Price
- £10.53
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 12y ago
Newest
by launch dateWINSOME Biscuit Barrel | 2.7 Litre Biscuit Tin | Airtight Biscuit Container With Lids | Ivy Enamel Coating For Keeping Your Cookies Fresh & Protected
- Price
- £10.80
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Besto Biscuit Tin Airtight | Ivy Biscuit Barrel with Metal Lid & Airtight Seal | Biscuits Canister & Jar for Storing Cookies & Rusks | Approx 2.7 Litre Capacity
- Price
- £10.46
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 6mo ago
Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 10mo ago
Jacobsens of Denmark Caramel Crunch Cookies sprinkled with Sea Salt in Bakery Shop Art Tin 454g - Biscuit Tin Gift for Women Men & Kids
- Price
- £8.74
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 11mo ago
Emma Bridgewater Toast & Marmalade Biscuit Barrel | Decorative Storage Tin with Black & White Typography | Keeps Biscuits Fresh and Stylish
- Price
- £17.11
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
104
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
28%
Top 20: 62%
Open market
50%
- EHC16%
- Harbour Housewares9%
- Olympia8%
- Emma Bridgewater7%
- Typhoon5%
- The Silver Crane co.4%
Biscuit Tin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top Biscuit Tin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biscuit tin552K/yr
- biscuit barrel240K/yr
- cookie jar145K/yr
- biscuit jar77K/yr
- biscuits tin49K/yr
- biscuit tins & jars45K/yr
- tin of biscuits38K/yr
- biscuit tin airtight41K/yr
- biscuit tins38K/yr
- tins of biscuits51K/yr
What reviews say buyers love and hate about Biscuit Tin
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Good quality, delivered on time”
“Beautiful Gift”
“the overall taste is really satisfying”
“Competitive price”
“Nice size”
What buyers complain about
56% of reviews“Very small”
“Waste of money”
“its not reliable at all”
“It's therefore kind of hard to distinguish between individual tastes”
“biscuits dry & powdery”
Biscuit Tin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Biscuit Tin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
