Biscuit Tin
MaybeReturns run at only 0.8% of orders. But demand is soft, at -27.7% this quarter, so Biscuit Tin is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £404K/yr1.5M searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 28%top-5 click share · 37 brands · 104 sellers
Flapen Score
Biscuit Tin against its category
The dotted line is the Grocery average. Past it, Biscuit Tin is stronger. Inside it, weaker.
Market
The Biscuit Tin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscuit Tin 1.5M times last year and spent an estimated £404K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £404K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £404Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- biscuit tin552K searches a year
02 · Price
A sale here is worth £10.92.
Listings sell for £10.92 on average, from £1.73 to £20.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £10.92 that is £1K to £3K a year per listing.
- Average price
- £10.92under the $15 to $100 sweet spot
- Price range
- £1.73–£20.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #142 within Bakery. It carries 890 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 84%
- Out of stock, average day
- 17.5%
- Average rank
- #142in Bakery
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 890per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 2 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Biscuit Tin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Olympia Biscotti Biscuit Cookie Jar with Lid 3.8 Litre Clear Glass Size: 252(H) x 200(Dia) mm - Sweets Confectionery Cereal Pasta Dry Food Storage Jar - Vintage Style Dishwasher Safe
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 3,136
- Age
- 12y ago

EHC Biscuit Tin Airtight Cookie Jar Container Biscuit Barrel Round Biscuit Box Storage Black
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 2y ago

EHC Biscuit Tin Air tight Jar Cookie Jar Container Biscuit Barrel Round Biscuit Box Storage Cream
- Price
- £9.03
- Rating
- 4.1/5
- Reviews
- 342
- Age
- 7y ago

Giant Custard Cream Biscuits Gift Set - Novelty Biscuit Tin Family Treat Box with Luxury Selection for Sharing - British Gifts Thank You Teacher Biscuits Gift Ideas for Birthday Hamper Tins 450g
- Price
- £11.03
- Rating
- 4.5/5
- Reviews
- 967
- Age
- 5y ago

Typhoon Otto Black Cookie Storage 3 Litre
- Price
- £9.51
- Rating
- 4.4/5
- Reviews
- 1,837
- Age
- 7y ago
Trending
90-day click momentum
Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 10mo ago

WINSOME Biscuit Barrel | 2.7 Litre Biscuit Tin | Airtight Biscuit Container With Lids | Ivy Enamel Coating For Keeping Your Cookies Fresh & Protected
- Price
- £10.80
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago

Olympia Biscotti Biscuit Cookie Jar with Lid 3.8 Litre Clear Glass Size: 252(H) x 200(Dia) mm - Sweets Confectionery Cereal Pasta Dry Food Storage Jar - Vintage Style Dishwasher Safe
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 3,136
- Age
- 12y ago

Besto Biscuit Tin Airtight | Ivy Biscuit Barrel with Metal Lid & Airtight Seal | Biscuits Canister & Jar for Storing Cookies & Rusks | Approx 2.7 Litre Capacity
- Price
- £10.46
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 6mo ago

Emma Bridgewater - Deep Polka Dot Storage Box
- Price
- £10.53
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 12y ago
Newest
by launch date
WINSOME Biscuit Barrel | 2.7 Litre Biscuit Tin | Airtight Biscuit Container With Lids | Ivy Enamel Coating For Keeping Your Cookies Fresh & Protected
- Price
- £10.80
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago

Besto Biscuit Tin Airtight | Ivy Biscuit Barrel with Metal Lid & Airtight Seal | Biscuits Canister & Jar for Storing Cookies & Rusks | Approx 2.7 Litre Capacity
- Price
- £10.46
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 6mo ago

Shortbread Biscuits Tin for Mens Gifts - To The Best Guy in The World Tin Filled with Scottish Shortbread Fingers 300g & Topline Card. Biscuits Gift Set for Husband or Dad Birthday Gifts Fathers Day
- Price
- £6.97
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 10mo ago

Jacobsens of Denmark Caramel Crunch Cookies sprinkled with Sea Salt in Bakery Shop Art Tin 454g - Biscuit Tin Gift for Women Men & Kids
- Price
- £8.74
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 11mo ago

Emma Bridgewater Toast & Marmalade Biscuit Barrel | Decorative Storage Tin with Black & White Typography | Keeps Biscuits Fresh and Stylish
- Price
- £17.11
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
104
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
28%
Top 20: 62%
Open market
50%
- EHC16%
- Harbour Housewares9%
- Olympia8%
- Emma Bridgewater7%
- Typhoon5%
- The Silver Crane co.4%
Demand
Biscuit Tin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Biscuit Tin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscuit tin552K/yr
- biscuit barrel240K/yr
- cookie jar145K/yr
- biscuit jar77K/yr
- biscuits tin49K/yr
- biscuit tins & jars45K/yr
- tin of biscuits38K/yr
- biscuit tin airtight41K/yr
- biscuit tins38K/yr
- tins of biscuits51K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuit Tin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Lid didnt fit properly
It's big
Waste of money
Expensive
Very expensive
its not reliable at all
And variety on paper simply doesn't translate to it in reality
Disappointing quality
It's therefore kind of hard to distinguish between individual tastes
very bland taste the same :
taste lacks a bit
biscuits dry & powdery
just dried out
so after a while biscuits go soggy
Love
Good quality, delivered on time
Excellent product
THE CONTAINER IS OF VERY GOOD QUALITY
Beautiful Gift
Tasty gift
Beautiful gift
the overall taste is really satisfying
the biscuits are yummy too
Just delicious
Competitive price
Great value
Money well spent
Nice size
nice fitting lids
Nice looking and not too big
Return
0.8% Return rate 81% Fixable by listing
Very small
Lid didnt fit properly
It's big
its not reliable at all
And variety on paper simply doesn't translate to it in reality
Disappointing quality
Not easy to use for me
Difficult to remove lid
ie children or oaps may find it difficult first to open
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuit Tin questions
Answered from the same tracked data.









