Biscuit Box
FailShoppers spend an estimated $18K a year here, so Biscuit Box is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £18K/yr53K searches / yr
- 90-day growth
- -36.0%search demand this quarter
- Competition
- 69%top-5 click share · 12 brands · 71 sellers
Flapen Score
Biscuit Box against its category
The dotted line is the Grocery average. Past it, Biscuit Box is stronger. Inside it, weaker.
Market
The Biscuit Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscuit Box 53K times last year and spent an estimated £18K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -36.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £18Ka year
- Peak month
- December10.7× the quietest month
- Top search term
- big biscuit box21K searches a year
02 · Price
A sale here is worth £19.16.
Listings sell for £19.16 on average, from £7.12 to £38.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.16 that is £2K to £5K a year per listing.
- Average price
- £19.16inside the $15 to $100 sweet spot
- Price range
- £7.12–£38.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #346 within Bakery. It carries 2,259 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 29%
- Out of stock, average day
- 12.8%
- Average rank
- #346in Bakery
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,259per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Biscuit Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago

Cadbury & OREO Big Box of Treats 64 Assorted Chocolates and Snacks 1790 g (Pack of 1)
- Price
- £20.55
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 3y ago

Nestle The Big Biscuit Variety Box 71 Chocolate Biscuit Bars
- Price
- £25.33
- Rating
- 4.6/5
- Reviews
- 1,983
- Age
- 12y ago

BROKEN CHOCOLATE BISCUITS ASSORTMENT 1KG - Box Of Broken Biscuits Bulk Biscuit Box Selection | Chocolate Assortment Chocolate Biscuit Bars | Multipack Fun Size Bars
- Price
- £10.44
- Rating
- 4.0/5
- Reviews
- 486
- Age
- 1y ago

Luxury Victoria Finest Biscuits Selection 490g | Assorted Luxury Box | Perfect for Gifting | Chocolate Biscuits Gift Box | White Milk Dark orange Dark Chocolates | Christmas Biscuits (1 Box)
- Price
- £7.12
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Luxury Victoria Finest Biscuits Selection 490g | Assorted Luxury Box | Perfect for Gifting | Chocolate Biscuits Gift Box | White Milk Dark orange Dark Chocolates | Christmas Biscuits (1 Box)
- Price
- £7.12
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 4mo ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago

Hill Mini Pack Selection 3pk x 100 Mini Packets Various
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 7y ago
Newest
by launch date
Luxury Victoria Finest Biscuits Selection 490g | Assorted Luxury Box | Perfect for Gifting | Chocolate Biscuits Gift Box | White Milk Dark orange Dark Chocolates | Christmas Biscuits (1 Box)
- Price
- £7.12
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 4mo ago

Broken Chocolate Biscuits Assortment 1 KG Mega Assorted Biscuits Gift Pack Festive Biscuit Selection Bourbon | Nice | Richtea | Chocolate Digestive | Mix Shape and Size Chocolate Cookies (1 Box)
- Price
- £10.62
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 6mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 9mo ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
71
Est. top-5 brand share
76%
Top 20: 98%
Est. top-5 click share
69%
Top 20: 100%
Open market
20%
- KitKat44%
- Cadbury13%
- CR Snacking8%
- Zamfoods6%
- Border5%
- Generic4%
Demand
Biscuit Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Biscuit Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- big biscuit box21K/yr
- chocolate biscuits box21K/yr
- chocolate biscuits selection6K/yr
- the big biscuit box5K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuit Box
We read the reviews and the return reasons for every product selling here.
“over priced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuit Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









