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Biscuit Box

Fail

Shoppers spend an estimated $18K a year here, so Biscuit Box is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£18K/yr53K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
69%top-5 click share · 12 brands · 71 sellers

Flapen Score

Biscuit Box against its category

The dotted line is the Grocery average. Past it, Biscuit Box is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuit Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuit Box 53K times last year and spent an estimated £18K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
1.8%
Market size, estimated
£18Ka year
Peak month
December10.7× the quietest month
Top search term
big biscuit box21K searches a year

02 · Price

A sale here is worth £19.16.

Listings sell for £19.16 on average, from £7.12 to £38.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.16 that is £2K to £5K a year per listing.

Average price
£19.16inside the $15 to $100 sweet spot
Price range
£7.12–£38.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #346 within Bakery. It carries 2,259 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
29%
Out of stock, average day
12.8%
Average rank
#346in Bakery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,259per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Biscuit Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

71

Est. top-5 brand share

76%

Top 20: 98%

Est. top-5 click share

69%

Top 20: 100%

Open market

20%

  • KitKat44%
  • Cadbury13%
  • CR Snacking8%
  • Zamfoods6%
  • Border5%
  • Generic4%

Demand

Biscuit Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Biscuit Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • big biscuit box21K/yr
  • chocolate biscuits box21K/yr
  • chocolate biscuits selection6K/yr
  • the big biscuit box5K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuit Box

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“over priced”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Biscuit Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data