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Biscuit Box

Fail

Shoppers spend only $18K a year here, so Biscuit Box is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£18K/yr53K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
69%top-5 click share · 12 brands · 71 sellers

Flapen Score

Biscuit Box against its category

The dotted line is the Grocery average. Past it, Biscuit Box is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuit Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuit Box 53K times last year and spent an estimated £18K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
1.8%
Market size, estimated
£18Ka year
Peak month
December10.7× the quietest month
Top search term
big biscuit box21K searches a year

02 · Price

A sale here is worth £19.16.

Listings sell for £19.16 on average, from £7.12 to £38.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.16 that is £2K to £5K a year per listing.

Average price
£19.16inside the $15 to $100 sweet spot
Price range
£7.12–£38.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #346 within Bakery. It carries 2,259 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
29%
Out of stock, average day
12.8%
Average rank
#346in Bakery
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,259per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Biscuit Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

71

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • KitKat44%
  • Cadbury13%
  • CR Snacking8%
  • Zamfoods6%
  • Border5%
  • Generic4%

Demand

Biscuit Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Biscuit Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big biscuit box21K/yr
  • chocolate biscuits box21K/yr
  • chocolate biscuits selection6K/yr
  • the big biscuit box5K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuit Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.04

over priced

Bit expensive

Waste of money

Quality-Overall8%+0.21

Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs

however I was very disappointed with the quality this time as the majority of the biscuits were broken

Very poor quality

Advertised Vs Actual Product8%−0.05

not as advertised

Misleading Box

Image misleading

Taste-Overall7%+0.87

the taste is not meant for kids alone

they taste awful

the huge concern is with what since that have a weird taste, disgusting

Size-Overall7%−0.04

they are very small in size

Also two bars short

a much smaller Box than expected

Love

Value For Money20%−0.04

Amazing value

Excellent value for money

Great deal

Taste-Overall19%+0.87

Yummy bars

These biscuits are truly yummy

Good taste

Baking18%+1.89

Excellent cookies good for childrens pack lunch an afternoon I love them

Quality biscuits

Nice treats

Quality-Overall15%+0.21

Good variety

Best quality

quality product, I'm really happy with them, excellent selection

Gifting Purpose6%+0.83

Great for gifting if you want to

Excellent gift

Great gift idea

FAQ

Common Biscuit Box questions

Answered from the same tracked data.