Is biscuit box profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (40/100).

How competitive is the biscuit box niche?

12 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in biscuit box?

Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for biscuit box peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.7× the quietest.

What does it cost to enter the biscuit box niche?

Listings span £7.12–£38.56; the average listing price is £19.16 (sweet spot $15–$100). The average incumbent carries 2,259 reviews — the moat a new listing must climb.

biscuit box

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£19.16

avg listing price — sweet spot $15–$100

Price range

Great£7.12–£38.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,259.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

Market size

Bad£18K

£18K/yr · 53K searches

According to Flapen's Amazon United Kingdom niche tracking, biscuit box is a £18K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

biscuit box market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £48K–£57K; units × avg price
Conversion rate: 1.8%
Avg BSR: #346
Page quality: 0%
Prime: 29%
Sponsored: 41%
Out of stock: 12.8%
Avg brand age: 37 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

69%

Top 20: 100%

Open market

20%

KitKat44%
Cadbury13%
CR Snacking8%
Zamfoods6%
Border5%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Open Trend

Top biscuit box search terms

big biscuit box21K/yr -13.7%3.6% conv.
chocolate biscuits box21K/yr -53.8%4.0% conv.
chocolate biscuits selection6K/yr -34.4%1.3% conv.
the big biscuit box5K/yr -25.9%3.7% conv.

All search terms

Top biscuit box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg

KitKat£15.204.6★2,030 rev

Cadbury & OREO Big Box of Treats 64 Assorted Chocolates and Snacks 1790 g (Pack of 1)

Cadbury£20.554.6★1,059 rev

Nestle The Big Biscuit Variety Box 71 Chocolate Biscuit Bars

KitKat£25.334.6★1,983 rev

BROKEN CHOCOLATE BISCUITS ASSORTMENT 1KG - Box Of Broken Biscuits Bulk Biscuit Box Selection | Chocolate Assortment Chocolate Biscuit Bars | Multipack Fun Size Bars

CR Snacking£10.444.0★486 rev

Zamfoods£7.123.3★22 rev

Newest

by launch date

Zamfoods£7.1222 rev

4mo ago

Broken Chocolate Biscuits Assortment 1 KG Mega Assorted Biscuits Gift Pack Festive Biscuit Selection Bourbon | Nice | Richtea | Chocolate Digestive | Mix Shape and Size Chocolate Cookies (1 Box)

Zamfoods£10.6264 rev

6mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home

BAYTRADE£25.4465 rev

8mo ago

Border Biscuits Classic Collection Box 2×400 g | Assorted Biscuit Selection with Chocolate Viennese Butterscotch Crunch Shortbread Rings & More | Suitable for Vegetarians | Perfect for Sharing

Border£9.16109 rev

9mo ago

Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly

Generic£16.83134 rev

1y ago

What buyers say about biscuit box

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Amazing value”

Taste-Overall19%

“Yummy bars”

Baking18%

“Excellent cookies good for childrens pack lunch an afternoon I love them”

Quality-Overall15%

“Good variety”

Gifting Purpose6%

“Great for gifting if you want to”

Crispiness3%

“When i first purchased these biscuits they were really nice and chunky”

Freshness3%

“really fresh”

Sweetness2%

“Sweet treat”

Flavor1%

“the other 4 flavours are great”

Advertised Vs Actual Product1%

“Exactly as described”

What buyers complain about

Value For Money27%

“over priced”

Quality-Overall8%

“Poor quality, arrived with biscuits all melted and fused together with the plain ones, and a large portion of the biscuits were just crumbs”

Advertised Vs Actual Product8%

“not as advertised”

Taste-Overall7%

“the taste is not meant for kids alone”

Size-Overall7%

“they are very small in size”

Stale/Rotten/Spoiled5%

“Stale”

Powdered/Crumbled4%

“were absolutely crushed”

Thickness3%

“the biscuits are quite big, and thick, so you won't get as many”

Flavor3%

“They are chocolate custard creams which aren't quite the same as bourbons”

Chunk/Clump/Collection3%

“lots of crumbs”

Common questions

Is biscuit box profitable to sell on Amazon United Kingdom?: The niche generates £18K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (40/100).
How competitive is the biscuit box niche?: 12 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in biscuit box?: Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for biscuit box peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.7× the quietest.
What does it cost to enter the biscuit box niche?: Listings span £7.12–£38.56; the average listing price is £19.16 (sweet spot $15–$100). The average incumbent carries 2,259 reviews — the moat a new listing must climb.