Biscuit Bars
FailThe top 5 brands take 99% of clicks, so Biscuit Bars is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £300K/yr650K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 138 sellers
Flapen Score
Biscuit Bars against its category
The dotted line is the Grocery average. Past it, Biscuit Bars is stronger. Inside it, weaker.
Market
The Biscuit Bars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscuit Bars 650K times last year and spent an estimated £300K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.
- Searches, last 12 months
- 650K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £300Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- kitkat233K searches a year
02 · Price
A sale here is worth £4.25.
Listings sell for £4.25 on average, from £1.09 to £16.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £4.25 that is £17K to £21K a year per listing.
- Average price
- £4.25under the $15 to $100 sweet spot
- Price range
- £1.09–£16.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #354 within Bakery. It carries 920 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 89%
- Out of stock, average day
- 3.3%
- Average rank
- #354in Bakery
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 920per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Biscuit Bars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KitKat 2 Finger Milk Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuit Bars 12 x 20.7g
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 335
- Age
- 1y ago

KitKat 2 Finger Milk Chocolate Biscuit Bars 8 Pack (8 x 20.7 g) | Crisp Wafer Fingers Coated in Smooth Milk Chocolate | Great for Sharing or Everyday Snacking
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 1y ago

KitKat Chunky Milk Chocolate Bar with Crispy Wafer Biscuit - (4 x 40g)
- Price
- £1.34
- Rating
- 4.8/5
- Reviews
- 3,748
- Age
- 7y ago

KitKat 4 Finger Milk Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuits Bars 24 x 41.5g
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 1,755
- Age
- 10y ago

Nestle KitKat Classic chocolate bar crunchy bar with milk chocolate & crispy waffle pack of 24 (24x41.5g)
- Price
- £16.97
- Rating
- 4.4/5
- Reviews
- 7,915
- Age
- 13y ago
Trending
90-day click momentum
Toffee Crisp Bars 4 x 38g (152g)
- Price
- £1.82
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 3y ago

McVities Club Salted Caramel Biscuit Bars 7x23g
- Price
- £1.09
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 4y ago

KitKat 2 Finger White Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuit Bars 8 x 20.7g
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

KitKat 2 Finger Dark Chocolate Biscuit Bars 8 Pack (8 x 20.7 g) | Crisp Wafer Fingers Coated in Rich Dark Chocolate | Enjoy with Tea Coffee or as a Treat
- Price
- £1.71
- Rating
- 4.7/5
- Reviews
- 181
- Age
- 1y ago

KitKat 2 Finger Nescafé Mocha Chocolate Biscuit Bars 8 Pack (8 x 20.7 g) | Coffee & Chocolate Wafer Fingers | Perfect for Break Time or After-Dinner Treat
- Price
- £1.55
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 1y ago
Newest
by launch date
KitKat 2 Finger Milk Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuit Bars 18 x 20.7g
- Price
- £3.27
- Rating
- 4.8/5
- Reviews
- 122
- Age
- 1y ago

KitKat 2 Finger White Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuit Bars 8 x 20.7g
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago

KitKat 2 Finger Orange Chocolate Biscuit Bars Multipack Crispy Wafer Bars Covered in Orange Flavoured Milk Chocolate - 24 x 20.7g Bars
- Price
- £2.55
- Rating
- 4.9/5
- Reviews
- 74
- Age
- 1y ago

KitKat 2 Finger Milk Chocolate Biscuit Bar Multipack Chocolate Wafer Biscuit Bars 12 x 20.7g
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 335
- Age
- 1y ago

KitKat 2 Finger Milk Chocolate Biscuit Bars 8 Pack (8 x 20.7 g) | Crisp Wafer Fingers Coated in Smooth Milk Chocolate | Great for Sharing or Everyday Snacking
- Price
- £1.97
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
138
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- KitKat83%
- McVitie's10%
- Toffee Crisp3%
- Nestle2%
- Bahlsen1%
- ESSENTIAL PRODUCTS1%
Demand
Biscuit Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Biscuit Bars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitkat233K/yr
- kit kat144K/yr
- club biscuits35K/yr
- kitkats28K/yr
- toffee crisp26K/yr
- kit kats25K/yr
- club25K/yr
- kitkat multipack29K/yr
- biscuit bars21K/yr
- chocolate biscuit bars16K/yr
Reviews and returns
What reviews say buyers love and hate about Biscuit Bars
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Also two bars short
Absolutely tiny
bars get smaller
Bit pricey
Bit expensive
overpriced
a quite odd unpleasant taste
I found the chocolate to taste very oily
don't seem to have as much taste
they were completely melted with the chocolate all stuck to the packet making them completey inedible
not sure why they had melted maybe to warm where there stored or a very hot delivery van
The melted chocolate is a big problem
Not a good flavour
Too tasty
although flavour could be a bit stronger
Love
Very nice chocolate
Good taste
Yummy bars
Great deal
Great value for money
Excellent value for money
Excellent product
Good quality biscuit
Excellent Nestle chocolate so quality was guaranteed
Nice treats
Yummy kitkats
great biscuits
Nice flavour
Subtle delicious orange flavour
yummy coffee flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscuit Bars questions
Answered from the same tracked data.









