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Biscuit Bars

Fail

The top 5 brands take 99% of clicks, so Biscuit Bars is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£300K/yr650K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
53%top-5 click share · 6 brands · 138 sellers

Flapen Score

Biscuit Bars against its category

The dotted line is the Grocery average. Past it, Biscuit Bars is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscuit Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscuit Bars 650K times last year and spent an estimated £300K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
10.9%
Market size, estimated
£300Ka year
Peak month
November3.9× the quietest month
Top search term
kitkat233K searches a year

02 · Price

A sale here is worth £4.25.

Listings sell for £4.25 on average, from £1.09 to £16.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £4.25 that is £17K to £21K a year per listing.

Average price
£4.25under the $15 to $100 sweet spot
Price range
£1.09–£16.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£17K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #354 within Bakery. It carries 920 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
89%
Out of stock, average day
3.3%
Average rank
#354in Bakery
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Biscuit Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

138

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • KitKat83%
  • McVitie's10%
  • Toffee Crisp3%
  • Nestle2%
  • Bahlsen1%
  • ESSENTIAL PRODUCTS1%

Demand

Biscuit Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Biscuit Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kitkat233K/yr
  • kit kat144K/yr
  • club biscuits35K/yr
  • kitkats28K/yr
  • toffee crisp26K/yr
  • kit kats25K/yr
  • club25K/yr
  • kitkat multipack29K/yr
  • biscuit bars21K/yr
  • chocolate biscuit bars16K/yr

Reviews and returns

What reviews say buyers love and hate about Biscuit Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.06

Also two bars short

Absolutely tiny

bars get smaller

Value For Money13%+1.78

Bit pricey

Bit expensive

overpriced

Taste-Overall10%+1.38

a quite odd unpleasant taste

I found the chocolate to taste very oily

don't seem to have as much taste

Storage Temperature7%−0.03

they were completely melted with the chocolate all stuck to the packet making them completey inedible

not sure why they had melted maybe to warm where there stored or a very hot delivery van

The melted chocolate is a big problem

Flavor7%−0.02

Not a good flavour

Too tasty

although flavour could be a bit stronger

Love

Taste-Overall33%+1.38

Very nice chocolate

Good taste

Yummy bars

Value For Money25%+1.78

Great deal

Great value for money

Excellent value for money

Quality-Overall8%+0.49

Excellent product

Good quality biscuit

Excellent Nestle chocolate so quality was guaranteed

Baking6%+0.50

Nice treats

Yummy kitkats

great biscuits

Flavor5%−0.02

Nice flavour

Subtle delicious orange flavour

yummy coffee flavour

FAQ

Common Biscuit Bars questions

Answered from the same tracked data.