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Biscotti

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $52K a year here, so Biscotti is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£52K/yr64K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
49%top-5 click share · 17 brands · 70 sellers

Flapen Score

Biscotti against its category

The dotted line is the Grocery average. Past it, Biscotti is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscotti market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscotti 64K times last year and spent an estimated £52K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
8.2%
Market size, estimated
£52Ka year
Peak month
December2.7× the quietest month
Top search term
biscotti23K searches a year

02 · Price

A sale here is worth £10.06.

Listings sell for £10.06 on average, from £0.84 to £34.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.06 that is £1K to £3K a year per listing.

Average price
£10.06under the $15 to $100 sweet spot
Price range
£0.84–£34.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #66 within Bakery. It carries 148 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
90%
Out of stock, average day
1.1%
Average rank
#66in Bakery
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Biscotti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

70

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

25%

  • Belli28%
  • PVL Trade14%
  • LA MOLE13%
  • PAN DUCALE9%
  • GREAT BRITISH TRADING LIMITED6%
  • Jystock Limited6%

Demand

Biscotti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Biscotti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biscotti23K/yr
  • biscotti italian biscuits14K/yr
  • cantuccini italian biscuits9K/yr
  • almond biscuits7K/yr
  • cantuccini6K/yr
  • biscotti biscuits3K/yr
  • cantucci3K/yr

Reviews and returns

What reviews say buyers love and hate about Biscotti

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel19%−0.20

the chocolate ones were brick hard

very very hard

Very hard and stale,

Size-Overall12%+0.07

this felt large

very small

Smaller bags than I envisioned

Value For Money10%−0.06

Absolute waste of money

too expensive

Slightly extortionate

Sweetness10%+0.19

the Amaretti is too sweet

a little too sweet for my personal taste

Only criticism is for me they are a little too sweet

Thickness5%−0.04

Thinner than those found in other companies

Love

Taste-Overall37%+1.19

Loved these biscuits great taste

Great taste

Delicious and full of nuts

Baking16%+1.87

Yum, lovely biscuets which i use for baking, definitely will re purchase

Yummy biscuits

Great biscuits

Crispiness7%+0.22

Good crunch

Crunchy

have a lovely crunchy texture

Quality-Overall7%+0.47

Biscuits are good

Good quality biscuits

Excellent product

Value For Money6%−0.06

Good price

are well worth every penny

Great value

FAQ

Common Biscotti questions

Answered from the same tracked data.