Biscotti
MaybeReturns run at only 0.0% of orders. But shoppers spend only $52K a year here, so Biscotti is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £52K/yr64K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 70 sellers
Flapen Score
Biscotti against its category
The dotted line is the Grocery average. Past it, Biscotti is stronger. Inside it, weaker.
Market
The Biscotti market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscotti 64K times last year and spent an estimated £52K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £52Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- biscotti23K searches a year
02 · Price
A sale here is worth £10.06.
Listings sell for £10.06 on average, from £0.84 to £34.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.06 that is £1K to £3K a year per listing.
- Average price
- £10.06under the $15 to $100 sweet spot
- Price range
- £0.84–£34.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #66 within Bakery. It carries 148 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 90%
- Out of stock, average day
- 1.1%
- Average rank
- #66in Bakery
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 148per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Biscotti products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Belli - Almond Cantuccini Biscotti (250g Pack of 2) | Gourmet Biscuits
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2y ago

Belli - Almond Cantuccini Biscotti (1Kg) | Italian Gourmet Biscuits
- Price
- £15.79
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

Piacelli Cantuccini Almond Biscotti Pack of 2 (2x175g)
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 5y ago

La Mole - Cantuccini Biscuits Selection | Almond (200g) & Chocolate (200g)
- Price
- £10.00
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 11mo ago

Pan Ducale Biscotti Italian Biscuits Almond Flavoured Biscotti Individually Wrapped Cookies Pack of 24 x 36 Grams
- Price
- £16.61
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 14y ago
Trending
90-day click momentum
Grocer Planet - Cantuccini Biscuits Mix 100 Packs | 2 Flavour Variety
- Price
- £22.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

50 x Lotus Biscoff Biscuits Individually wrapped By Shop4Choice
- Price
- £5.96
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago

Belli Italian Cantuccini Biscotti Gift (2 x 250g) | Traditional Tuscan Almond Biscuits with Rich Flavour | Handcrafted Gourmet Italian Treats (Double Chocolate)
- Price
- £9.13
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Kiddylicious Banana Soft Biscotti 6 x 20g
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 7y ago

Heinz Chocolate Biscotti 60g
- Price
- £1.01
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 14y ago
Newest
by launch date
Grocer Planet - Cantuccini Biscuits Mix 100 Packs | 2 Flavour Variety
- Price
- £22.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

La Mole - Cantuccini Biscuits Selection | Almond (200g) & Chocolate (200g)
- Price
- £10.00
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 11mo ago

La Mole - Italian Biscuits Selection | Amaretti (200g) & Cantuccini (200g)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 11mo ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

Italian Almond Cantucci Biscuits 1kg Individually Wrapped 125 Pieces (1kg - 125 Pieces)
- Price
- £34.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
70
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
25%
- Belli28%
- PVL Trade14%
- LA MOLE13%
- PAN DUCALE9%
- GREAT BRITISH TRADING LIMITED6%
- Jystock Limited6%
Demand
Biscotti search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Biscotti search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscotti23K/yr
- biscotti italian biscuits14K/yr
- cantuccini italian biscuits9K/yr
- almond biscuits7K/yr
- cantuccini6K/yr
- biscotti biscuits3K/yr
- cantucci3K/yr
Reviews and returns
What reviews say buyers love and hate about Biscotti
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the chocolate ones were brick hard
very very hard
Very hard and stale,
this felt large
very small
Smaller bags than I envisioned
Absolute waste of money
too expensive
Slightly extortionate
the Amaretti is too sweet
a little too sweet for my personal taste
Only criticism is for me they are a little too sweet
Thinner than those found in other companies
Love
Loved these biscuits great taste
Great taste
Delicious and full of nuts
Yum, lovely biscuets which i use for baking, definitely will re purchase
Yummy biscuits
Great biscuits
Good crunch
Crunchy
have a lovely crunchy texture
Biscuits are good
Good quality biscuits
Excellent product
Good price
are well worth every penny
Great value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscotti questions
Answered from the same tracked data.









