Biscoff Sauce
MaybeReturns run at only 0.0% of orders. But shoppers spend only $51K a year here, so Biscoff Sauce is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £51K/yr135K searches / yr
- 90-day growth
- +98.2%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 67 sellers
Flapen Score
Biscoff Sauce against its category
The dotted line is the Grocery average. Past it, Biscoff Sauce is stronger. Inside it, weaker.
Market
The Biscoff Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscoff Sauce 135K times last year and spent an estimated £51K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +98.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £51Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- ice cream sauce47K searches a year
02 · Price
A sale here is worth £8.42.
Listings sell for £8.42 on average, from £1.69 to £18.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.42 that is £6K to £8K a year per listing.
- Average price
- £8.42under the $15 to $100 sweet spot
- Price range
- £1.69–£18.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #45 within Baking Supplies. It carries 1,105 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 3.2%
- Average rank
- #45in Baking Supplies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,105per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Biscoff Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biscoff - Sweet Spread Topping - Caramelised biscuit flavor - Vegan - No colours or added flavours - 1L Packaging May Vary
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 10,876
- Age
- 7y ago

Askeys Treat! Strawberry Flavour Sauce 325g
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 13y ago

Raspberry and Bubblegum Ice Cream Topping Flavour Sauce 2Pack Bundle Syrup Topping Each 625g Squeezy Bottles Suitable for Vegetarians/Vegans for Pancake Cocktails Waffles and Popcorn
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 6y ago

Carnation Dulce De Leche Caramel Sauce 450g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 1,364
- Age
- 9y ago

Nestlé Carnation Chocolate Drizzle Condensed Milk Dessert Sauce Bottle 450g Brown
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 4y ago
Trending
90-day click momentum
Ice Cream Sauce Topping Chocolate Salted Caramel Sauce and Strawberry Flavour 325g Each (3 Pack Mixed Bundle)
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 2y ago

Macphie - OTT Sicilian Lemon Dessert Topping Sauce 500g
- Price
- £6.59
- Rating
- 4.3/5
- Reviews
- 247
- Age
- 7y ago

Simply Speculoos Caramelised Biscuit Topping Sauce Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)
- Price
- £8.93
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 5y ago

Simply Raspberry Topping Sauce Dairy Free Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 8y ago

Askeys Treat! Strawberry Flavour Sauce 325g
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 13y ago
Newest
by launch date
Dessert Sauce Bundle with Askeys Strawberry Toffee & Chocolate 325g + Brightdale Kitchen Card
- Price
- £10.03
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 2y ago

Ice Cream Sauce Topping Chocolate Salted Caramel Sauce and Strawberry Flavour 325g Each (3 Pack Mixed Bundle)
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 2y ago

Biscoff - Sweet spread - Smooth - Caramelised biscuit flavour - Vegan - Nut free - No colours or added flavours - Plastic Jar - 720g
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 1,610
- Age
- 3y ago

Nestlé Carnation Chocolate Drizzle Condensed Milk Dessert Sauce Bottle 450g Brown
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 4y ago

Simply Luxury Milk Chocolate Topping Sauce Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)
- Price
- £9.17
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
67
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- Biscoff37%
- Simply17%
- Sync'T12%
- Askeys9%
- Nestlé6%
- Carnation5%
- Open — no brand owns it (5 brands, 14%)
Demand
Biscoff Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×
Search terms
Top Biscoff Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice cream sauce47K/yr
- biscoff sauce45K/yr
- topping sauce ice cream11K/yr
- ice cream sauces5K/yr
- dessert sauce10K/yr
- ice cream sauces and toppings set4K/yr
- ice cream syrup4K/yr
- dessert sauces6K/yr
- biscoff topping sauce3K/yr
Reviews and returns
What reviews say buyers love and hate about Biscoff Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Worst sauce Ive had
Tastes awful
Not drinkable
Far too sweet
Too Sweet and didnt taste like Raspberries wont be using it again putting it in food recycle bin
Expensive for sauce
Not good value
A complete waste of money
Too hard to squeeze
Not fit for use
the bottle is huge
Giant bottle
I'd rather a smaller bottle for less
Love
Delicious sauce
Absolutely delicious
Yummy sauce
Very nice flavor
Love this sauce
They have a great selection of flavours
As described
Does what it says
Just what I was looking for
Good quality
Overall, were very happy with it and will definitely keep buying it again
Great product
Its great value the bottle is huge
Great value
Great value for money does the job
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscoff Sauce questions
Answered from the same tracked data.









