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Biscoff Sauce

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $51K a year here, so Biscoff Sauce is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£51K/yr135K searches / yr
90-day growth
+98.2%search demand this quarter
Competition
63%top-5 click share · 11 brands · 67 sellers

Flapen Score

Biscoff Sauce against its category

The dotted line is the Grocery average. Past it, Biscoff Sauce is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscoff Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscoff Sauce 135K times last year and spent an estimated £51K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +98.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+98.2%
Conversion, latest week
4.5%
Market size, estimated
£51Ka year
Peak month
July2.8× the quietest month
Top search term
ice cream sauce47K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £1.69 to £18.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.42 that is £6K to £8K a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£1.69–£18.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #45 within Baking Supplies. It carries 1,105 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
3.2%
Average rank
#45in Baking Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,105per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Biscoff Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

67

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • Biscoff37%
  • Simply17%
  • Sync'T12%
  • Askeys9%
  • Nestlé6%
  • Carnation5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Biscoff Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Biscoff Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cream sauce47K/yr
  • biscoff sauce45K/yr
  • topping sauce ice cream11K/yr
  • ice cream sauces5K/yr
  • dessert sauce10K/yr
  • ice cream sauces and toppings set4K/yr
  • ice cream syrup4K/yr
  • dessert sauces6K/yr
  • biscoff topping sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Biscoff Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+3.29

Worst sauce Ive had

Tastes awful

Not drinkable

Sweetness8%−0.05

Far too sweet

Too Sweet and didnt taste like Raspberries wont be using it again putting it in food recycle bin

Value For Money6%−0.05

Expensive for sauce

Not good value

A complete waste of money

Ease Of Use6%−0.05

Too hard to squeeze

Not fit for use

Size-Overall5%+0.09

the bottle is huge

Giant bottle

I'd rather a smaller bottle for less

Love

Taste-Overall50%+3.29

Delicious sauce

Absolutely delicious

Yummy sauce

Flavor10%+0.18

Very nice flavor

Love this sauce

They have a great selection of flavours

Advertised Vs Actual Product8%+0.49

As described

Does what it says

Just what I was looking for

Quality-Overall6%+0.08

Good quality

Overall, were very happy with it and will definitely keep buying it again

Great product

Value For Money5%−0.05

Its great value the bottle is huge

Great value

Great value for money does the job

FAQ

Common Biscoff Sauce questions

Answered from the same tracked data.