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Biscoff Gift Set

Fail

Demand is soft, at -47.0% this quarter, so Biscoff Gift Set is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£134K/yr176K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
76%top-5 click share · 8 brands · 72 sellers

Flapen Score

Biscoff Gift Set against its category

The dotted line is the Grocery average. Past it, Biscoff Gift Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biscoff Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biscoff Gift Set 176K times last year and spent an estimated £134K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
5.1%
Market size, estimated
£134Ka year
Peak month
December10.0× the quietest month
Top search term
biscoff chocolate51K searches a year

02 · Price

A sale here is worth £15.08.

Listings sell for £15.08 on average, from £1.90 to £44.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.08 that is £4K to £8K a year per listing.

Average price
£15.08inside the $15 to $100 sweet spot
Price range
£1.90–£44.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #672 within Chocolate Candy. It carries 37 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
17.9%
Average rank
#672in Chocolate Candy
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
37per listing
Listings tracked
14

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Biscoff Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

72

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • Cadbury77%
  • SKYTE5%
  • Free From Direct5%
  • Swiss+4%
  • GETINSTYLE SHOP3%
  • JOLAFUNBS2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Biscoff Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Biscoff Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biscoff chocolate51K/yr
  • biscoff eggs33K/yr
  • cadbury biscoff13K/yr
  • biscoff chocolate bar9K/yr
  • biscoff gift set18K/yr
  • dairy milk biscoff7K/yr
  • biscoff egg12K/yr
  • biscoff gift6K/yr
  • biscoff gifts5K/yr
  • biscoff hamper5K/yr

Reviews and returns

What reviews say buyers love and hate about Biscoff Gift Set

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“it didnt change the taste”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Biscoff Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data