Biscoff Gift Set
FailDemand is soft, at -47.0% this quarter, so Biscoff Gift Set is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £134K/yr176K searches / yr
- 90-day growth
- -47.0%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 72 sellers
Flapen Score
Biscoff Gift Set against its category
The dotted line is the Grocery average. Past it, Biscoff Gift Set is stronger. Inside it, weaker.
Market
The Biscoff Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscoff Gift Set 176K times last year and spent an estimated £134K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -47.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £134Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- biscoff chocolate51K searches a year
02 · Price
A sale here is worth £15.08.
Listings sell for £15.08 on average, from £1.90 to £44.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.08 that is £4K to £8K a year per listing.
- Average price
- £15.08inside the $15 to $100 sweet spot
- Price range
- £1.90–£44.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #672 within Chocolate Candy. It carries 37 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 57%
- Out of stock, average day
- 17.9%
- Average rank
- #672in Chocolate Candy
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 37per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Biscoff Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago

Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Cadbury Dairy Milk Lotus Biscoff Chocolate Bar The Classic Creamy Taste with Caramelised Biscuit Pieces Perfect for Sharing 350 g (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Lotus Biscoff Chocolate Bar 3 x 180g - Milk Biscoff Spread Milk Biscoff Biscuit White Biscoff Spread. Biscoff Bar 2 x Milk Chocolate and 1 x White Chocolate.
- Price
- £19.89
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift Multipack of 3 x 32 g Eggs (Pack of 1)
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 10mo ago
Trending
90-day click momentum
Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 50 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices Bulk
- Price
- £30.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

3x 95g Milk Biscoff Chocolate Bar Creamy Milk Chocolate with Crunchy Caramelised Biscuit Pieces Unique Flavour Combo Bundled by GetInStyle Shop
- Price
- £8.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago

Cadbury Dairy Milk Biscoff Chocolate 105g
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago
Newest
by launch date
Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 10 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices
- Price
- £11.20
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 5mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 50 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices Bulk
- Price
- £30.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

3x 95g Milk Biscoff Chocolate Bar Creamy Milk Chocolate with Crunchy Caramelised Biscuit Pieces Unique Flavour Combo Bundled by GetInStyle Shop
- Price
- £8.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
72
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Cadbury77%
- SKYTE5%
- Free From Direct5%
- Swiss+4%
- GETINSTYLE SHOP3%
- JOLAFUNBS2%
- Open — no brand owns it (2 brands, 4%)
Demand
Biscoff Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Biscoff Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscoff chocolate51K/yr
- biscoff eggs33K/yr
- cadbury biscoff13K/yr
- biscoff chocolate bar9K/yr
- biscoff gift set18K/yr
- dairy milk biscoff7K/yr
- biscoff egg12K/yr
- biscoff gift6K/yr
- biscoff gifts5K/yr
- biscoff hamper5K/yr
Reviews and returns
What reviews say buyers love and hate about Biscoff Gift Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it didnt change the taste
Couldn't taste the biscoff
Very sickly, eaten
Slightly melted due to weather
Arrived melted as heatwave
To dry inside
Cost increased from £10 to £14 in less than a month- Oh dear
It's the spread and bits
Love
Absolutely delicious
Delicious chocolate
Beautiful treat
Good value for money
Good price
Good value for money - better than buying them individually
Great quality
Good products
Cadbury quality and MORE
The sweetness of the chocolate blends seamlessly with the slightly crunchy
Lovely chocolate
Very sweet
Good flavour
flavour balance that feels engineered for maximum craving
with a tasty cinnamon flavour running through it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscoff Gift Set questions
Answered from the same tracked data.









