Biscoff Chocolate
FailDemand is soft, at -64.5% this quarter, so Biscoff Chocolate is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £131K/yr163K searches / yr
- 90-day growth
- -64.5%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 77 sellers
Flapen Score
Biscoff Chocolate against its category
The dotted line is the Grocery average. Past it, Biscoff Chocolate is stronger. Inside it, weaker.
Market
The Biscoff Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biscoff Chocolate 163K times last year and spent an estimated £131K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -64.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £131Ka year
- Top search term
- biscoff chocolate51K searches a year
02 · Price
A sale here is worth £13.41.
Listings sell for £13.41 on average, from £1.90 to £44.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.41 that is £3K to £7K a year per listing.
- Average price
- £13.41under the $15 to $100 sweet spot
- Price range
- £1.90–£44.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #703 within Chocolate Candy. It carries 40 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 62%
- Out of stock, average day
- 23.1%
- Average rank
- #703in Chocolate Candy
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 40per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Biscoff Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago

Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Cadbury Dairy Milk Lotus Biscoff Chocolate Bar The Classic Creamy Taste with Caramelised Biscuit Pieces Perfect for Sharing 350 g (Pack of 1)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift Multipack of 3 x 32 g Eggs (Pack of 1)
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 10mo ago

Lotus Biscoff Chocolate Bar 3 x 180g - Milk Biscoff Spread Milk Biscoff Biscuit White Biscoff Spread. Biscoff Bar 2 x Milk Chocolate and 1 x White Chocolate.
- Price
- £19.89
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago
Trending
90-day click momentum
Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

3x 95g Milk Biscoff Chocolate Bar Creamy Milk Chocolate with Crunchy Caramelised Biscuit Pieces Unique Flavour Combo Bundled by GetInStyle Shop
- Price
- £8.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 50 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices Bulk
- Price
- £30.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cadbury Dairy Milk Biscoff Chocolate 105g
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 1y ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago
Newest
by launch date
Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 4mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 10 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices
- Price
- £11.20
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 5mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 50 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices Bulk
- Price
- £30.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

3x 95g Milk Biscoff Chocolate Bar Creamy Milk Chocolate with Crunchy Caramelised Biscuit Pieces Unique Flavour Combo Bundled by GetInStyle Shop
- Price
- £8.74
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
77
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Cadbury81%
- SKYTE6%
- Free From Direct5%
- Swiss+3%
- GETINSTYLE SHOP3%
- Biscoff2%
Demand
Biscoff Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4× · 7 of 12 months tracked
Search terms
Top Biscoff Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biscoff chocolate51K/yr
- biscoff eggs33K/yr
- cadbury biscoff13K/yr
- biscoff chocolate bar9K/yr
- dairy milk biscoff7K/yr
- biscoff egg12K/yr
- biscoff easter egg24K/yr
- cadbury biscoff egg6K/yr
- biscoff creme egg5K/yr
- lotus biscoff chocolate bar3K/yr
Reviews and returns
What reviews say buyers love and hate about Biscoff Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it didnt change the taste
Couldn't taste the biscoff
Very sickly, eaten
Slightly melted due to weather
Arrived melted as heatwave
To dry inside
certainly not good value for money
Cost increased from £10 to £14 in less than a month- Oh dear
They are small
Egg is much smaller than image suggests - very deceptive
Love
Absolutely delicious
Delicious chocolate
Beautiful treat
Good value for money
Good price
Good value for money - better than buying them individually
Great quality
Good products
Cadbury quality and MORE
The sweetness of the chocolate blends seamlessly with the slightly crunchy
Lovely chocolate
Very sweet
Good flavour
flavour balance that feels engineered for maximum craving
with a tasty cinnamon flavour running through it
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biscoff Chocolate questions
Answered from the same tracked data.









