Is biscoff chocolate profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 13 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (39/100).

How competitive is the biscoff chocolate niche?

6 brands and 77 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in biscoff chocolate?

Top complaints mined from reviews: Taste-Overall, Storage Temperature, Moist/Dry. The return rate is 0.0%.

What does it cost to enter the biscoff chocolate niche?

Listings span £1.90–£44.94; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.

biscoff chocolate

Skip it

Soft demand (-64.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible40.23

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.90–£44.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.41

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£131K

£131K/yr · 163K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-64.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, biscoff chocolate is a £131K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

biscoff chocolate market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £107K–£134K; units × avg price
Conversion rate: 6.0%
Avg BSR: #703
Page quality: 0%
Prime: 62%
Sponsored: 0%
Out of stock: 23.1%
Avg brand age: 34 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Cadbury81%
SKYTE6%
Free From Direct5%
Swiss+3%
GETINSTYLE SHOP3%
Biscoff2%

Demand

Weekly Amazon search volume, last 30 weeks — -64.5% search growth over the last 90 days.

Open Trend

Top biscoff chocolate search terms

biscoff chocolate51K/yr -17.1%6.1% conv.
biscoff eggs33K/yr -69.3%5.6% conv.
cadbury biscoff13K/yr -16.6%7.8% conv.
biscoff chocolate bar9K/yr -11.4%4.0% conv.
dairy milk biscoff7K/yr -17.2%5.1% conv.
biscoff egg12K/yr -81.9%4.2% conv.
biscoff easter egg24K/yr -96.9%5.1% conv.
cadbury biscoff egg6K/yr -76.2%6.8% conv.
biscoff creme egg5K/yr -76.4%6.9% conv.
lotus biscoff chocolate bar3K/yr -38.6%2.8% conv.

All search terms

Top biscoff chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)

Cadbury£22.804.5★74 rev

Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)

Cadbury£2.524.7★21 rev

Cadbury Dairy Milk Lotus Biscoff Chocolate Bar The Classic Creamy Taste with Caramelised Biscuit Pieces Perfect for Sharing 350 g (Pack of 1)

Cadbury£3.434.6★80 rev

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift Multipack of 3 x 32 g Eggs (Pack of 1)

Cadbury£2.644.5★95 rev

Lotus Biscoff Chocolate Bar 3 x 180g - Milk Biscoff Spread Milk Biscoff Biscuit White Biscoff Spread. Biscoff Bar 2 x Milk Chocolate and 1 x White Chocolate.

Free From Direct£19.894.6★16 rev

Newest

by launch date

Cadbury Lotus Biscoff Chocolate Bar Milk Chocolate 195 g (Pack of 1)

Cadbury£2.5221 rev

4mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 10 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices

SKYTE£11.2010 rev

5mo ago

Cadbury Dairy Milk Lotus Biscoff Filled Chocolate Egg 50 x 32g Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g Perfect For School Easter Hunts Offices Bulk

SKYTE£30.611 rev

5mo ago

3x 95g Milk Biscoff Chocolate Bar Creamy Milk Chocolate with Crunchy Caramelised Biscuit Pieces Unique Flavour Combo Bundled by GetInStyle Shop

GETINSTYLE SHOP£8.743 rev

6mo ago

Cadbury Dairy Milk Biscoff Filled Chocolate Egg Filled With Crunchy Lotus Pieces & Biscoff Spread Easter Gift 32 g (Pack of 48)

Cadbury£22.8074 rev

10mo ago

What buyers say about biscoff chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall47%

“Absolutely delicious”

Value For Money17%

“Good value for money”

Quality-Overall8%

“Great quality”

Sweetness8%

“The sweetness of the chocolate blends seamlessly with the slightly crunchy”

Flavor4%

“Good flavour”

Baking3%

“They are the best biscuits out there”

Advertised Vs Actual Product2%

“As described”

Crispiness1%

“There is just enough biscoff pieces for the crunch”

Gifting Purpose1%

“Brilliant gift”

Texture/Consistency-Overall1%

“Great taste and texture”

What buyers complain about

Taste-Overall28%

“it didnt change the taste”

Storage Temperature13%

“Slightly melted due to weather”

Moist/Dry8%

“To dry inside”

Value For Money7%

“certainly not good value for money”

Size-Overall6%

“They are small”

Chunk/Clump/Collection4%

“It's the spread and bits”

Hard Feel4%

“However, I will warn you do NOT punch the egg as may cause harm to your hand and is a lot harder than a normal easter egg”

Advertised Vs Actual Product3%

“Misleading Image”

Texture/Consistency-Overall3%

“The texture of the chocolate is very biscuity”

Flavor3%

“the flavour was not there”

Common questions

Is biscoff chocolate profitable to sell on Amazon United Kingdom?: The niche generates £131K/yr across 13 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -64.5%. Flapen's verdict: Skip it (39/100).
How competitive is the biscoff chocolate niche?: 6 brands and 77 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in biscoff chocolate?: Top complaints mined from reviews: Taste-Overall, Storage Temperature, Moist/Dry. The return rate is 0.0%.
What does it cost to enter the biscoff chocolate niche?: Listings span £1.90–£44.94; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.