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Birra Moretti Glasses

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $19K a year here, so Birra Moretti Glasses is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£19K/yr23K searches / yr
90-day growth
+57.4%search demand this quarter
Competition
61%top-5 click share · 7 brands · 9 sellers

Flapen Score

Birra Moretti Glasses against its category

The dotted line is the Grocery average. Past it, Birra Moretti Glasses is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birra Moretti Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Birra Moretti Glasses 23K times last year and spent an estimated £19K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+57.4%
Conversion, latest week
5.1%
Market size, estimated
£19Ka year
Peak month
December4.1× the quietest month
Top search term
birra moretti glasses12K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £10.67 to £21.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.13 that is £0 to £2K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£10.67–£21.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #370 within Hampers & Gourmet Gifts. It carries 162 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
10.5%
Average rank
#370in Hampers & Gourmet Gifts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Birra Moretti Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£756£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

4%

  • GarageBar33%
  • RoxleyLtd27%
  • BEAMS INTERNATIONAL11%
  • Laurie's Pub and Bar Accessories10%
  • Birra Moretti10%
  • Generic5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Birra Moretti Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.1×

Reviews and returns

What reviews say buyers love and hate about Birra Moretti Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.24

This is misselling

Item not as pictured

Misselling - not as pictured

Gifting Purpose50%−0.15

I bought this as a gift for my grandmother and am disappointed

Love

Quality-Overall50%+3.50

I must say this is an improvement on an already excellent design

Good glass

Design-Overall25%+1.40

Beautiful new design

Absolutely love the new design

I must say this is an improvement on an already excellent design

Gifting Purpose25%−0.15

Great present

Return

0.5% Return rate 50% Fixable by listing

Size-Overall50%▁▁██▁▁
Functionality-Overall25%▁▁▁▁▁█
Design-Overall13%▁▁▁▁█▁
Unsustainable Design13%▁▁▁▁█▁

FAQ

Common Birra Moretti Glasses questions

Answered from the same tracked data.