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Bin Buddy

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $27K a year here, so Bin Buddy is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£27K/yr47K searches / yr
90-day growth
+257.1%search demand this quarter
Competition
47%top-5 click share · 12 brands · 89 sellers

Flapen Score

Bin Buddy against its category

The dotted line is the Grocery average. Past it, Bin Buddy is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bin Buddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bin Buddy 47K times last year and spent an estimated £27K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +257.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+257.1%
Conversion, latest week
6.8%
Market size, estimated
£27Ka year
Peak month
July8.4× the quietest month
Top search term
wheelie bin cleaner22K searches a year

02 · Price

A sale here is worth £8.27.

Listings sell for £8.27 on average, from £2.92 to £18.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.27 that is £0 to £827 a year per listing.

Average price
£8.27under the $15 to $100 sweet spot
Price range
£2.92–£18.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£827
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #190 within Air Fresheners. It carries 1,417 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
82%
Out of stock, average day
12.6%
Average rank
#190in Air Fresheners
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bin Buddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

89

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

10%

  • Trade Chemicals25%
  • Bin Buddy20%
  • Neutradol15%
  • Jeyes13%
  • BritishBasics12%
  • ABL Supplies4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Bin Buddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.4×

Search terms

Top Bin Buddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheelie bin cleaner22K/yr
  • bin cleaner for wheelie bins10K/yr
  • neutradol bin odour destroyer4K/yr
  • wheelie bin cleaning products6K/yr
  • jeyes freshbin powder3K/yr
  • jeyes bin powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Bin Buddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell40%−0.24

The smell Does not last

That had a much stronger smell

No smell at all

Value For Money13%+0.18

bit expensive

Over priced for sure

Waste of money

Functionality-Overall5%−0.06

It simply does not work

Does not work at all

Doesn't really work for me

Strength4%−0.02

Not strong enough to mask or neutralise

it was far too strong

Much weaker now

Quality-Overall3%+0.61

Not the best

More crap

Love

Smell32%−0.24

Good smell

Gentle smell very pleasant

Fresh smell

Quality-Overall13%+0.61

Always reliable

Brilliant producr

Excellent product

Advertised Vs Actual Product12%+1.29

As described

It simply works

Works as it says

Ease Of Cleaning11%+0.65

Works very well cleaning

Good Cleaning Product

Cleans well

Value For Money8%+0.18

Good value tubs

Good value for money

Good price

Return

0.1% Return rate 15% Fixable by listing

Leak-Proof33%▁█▁▅▁▆

Both bottles had leaked everywhere

Leak

The bottle had leaked as I could smell the lemon

Smell19%▁▁█▅▁▆

The smell Does not last

That had a much stronger smell

No smell at all

Advertised Vs Actual Product14%▁█▁▁▁▁
Filtration5%
Certifications5%▁▁█▁▁▁

FAQ

Common Bin Buddy questions

Answered from the same tracked data.