biltong 1kg
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£29.04avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.97–£52.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good805.59avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£51K£51K/yr · 52K searches
Growth
Bad-46.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, biltong 1kg is a £51K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
biltong 1kg market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £44K–£58K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 74%
- Out of stock
- 4.5%
- Avg brand age
- 66 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
30
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
8%
- Smally's Biltong37%
- Biltong Boss16%
- The Biltong Man15%
- Frontier10%
- Jack Link's8%
- Hunters Biltong6%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top biltong 1kg search terms
- biltong 1kg30K/yr
- beef jerky 1kg14K/yr
- jerky 1kg8K/yr
Top biltong 1kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
Smally's Biltong£29.004.3★1,281 rev
Lean Beef Biltong 1Kg
Frontier£43.173.9★80 rev
The Biltong Man Tasty Traditional Lean Beef Biltong High-Protein Beef Snack 1000g (2 x 500g)
The Biltong Man£52.314.3★1,684 rev
Biltong Boss - Original Boss Beef 200g
Biltong Boss£14.264.0★269 rev
Biltong Boss - Chilli Beef Biltong 200g
Biltong Boss£12.483.9★68 rev
Newest
by launch date
Hunters Biltong - 100g Beef Original Bites - Beef Snap Sticks - Authentic South African Biltong - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb
Hunters Biltong£8.9745 rev
Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
Kings£25.2421 rev
Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
Kings£26.1844 rev
The Biltong Man - Wild Garlic - High-Protein Lean Beef Biltong Snack 500g
The Biltong Man£28.8353 rev
Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g
KIRKLAND£18.23686 rev
Trending
90-day click momentumKings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
Kings£25.244.0★
Biltong Boss - Chilli Beef Biltong 200g
Biltong Boss£12.483.9★
Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g
KIRKLAND£18.233.9★
Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
Kings£26.184.2★
Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
Smally's Biltong£29.004.3★
What buyers say about biltong 1kg
What buyers praise and complain about, mined from review topics.What buyers love
“taste of home”
“quality genuine product fast delivery”
“The flavour is great sweet”
“Yummy and good protein snack at work or on the go”
“Decent value”
“Nice little chilli kick on some bits”
“not too chewy”
“It was a gift”
“fresh beef is better than processed beef”
“The texture is good”
What buyers complain about
“Tastes terrible”
“Expensive”
“Extremely salty snack”
“Not the best”
“not ur standard dry biltong dry”
“Oily”
“you ruined the good meat with so much sugar”
“had some big bits that were quite chewy”
“No where near as nice as the original flavor”
“smaller than a bite-sized”
Common questions
- Is biltong 1kg profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the biltong 1kg niche?
- 10 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in biltong 1kg?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Salt Content. The return rate is 0.1%.
- When does demand for biltong 1kg peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the biltong 1kg niche?
- Listings span £8.97–£52.87; the average listing price is £29.04 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.