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Biltong 1kg

Fail

Demand is soft, at -46.7% this quarter, so Biltong 1kg is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£51K/yr52K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
53%top-5 click share · 10 brands · 30 sellers

Flapen Score

Biltong 1kg against its category

The dotted line is the Grocery average. Past it, Biltong 1kg is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biltong 1kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biltong 1kg 52K times last year and spent an estimated £51K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
3.4%
Market size, estimated
£51Ka year
Peak month
February1.8× the quietest month
Top search term
biltong 1kg30K searches a year

02 · Price

A sale here is worth £29.04.

Listings sell for £29.04 on average, from £8.97 to £52.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.04 that is £0 to £3K a year per listing.

Average price
£29.04inside the $15 to $100 sweet spot
Price range
£8.97–£52.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Snack Foods. It carries 806 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
81%
Out of stock, average day
4.5%
Average rank
#21in Snack Foods
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
806per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Biltong 1kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

30

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

8%

  • Smally's Biltong37%
  • Biltong Boss16%
  • The Biltong Man15%
  • Frontier10%
  • Jack Link's8%
  • Hunters Biltong6%
  • Open — no brand owns it (4 brands, 8%)

Demand

Biltong 1kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Biltong 1kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biltong 1kg30K/yr
  • beef jerky 1kg14K/yr
  • jerky 1kg8K/yr

Reviews and returns

What reviews say buyers love and hate about Biltong 1kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+1.92

Tastes terrible

and 2 of them tasted like they were spoiled

synthetic and colour and taste

Value For Money11%−0.06

Expensive

the price increased

a bit expensive

Salt Content7%−0.13

Extremely salty snack

Extremely salty

too salty for me

Quality-Overall6%+0.94

Not the best

Low Quality and fatty

Mediocre

Moist/Dry5%−0.08

not ur standard dry biltong dry

and not dry at all

dry

Love

Taste-Overall38%+1.92

taste of home

Absolutely delicious

Delicious jerky

Quality-Overall14%+0.94

quality genuine product fast delivery

These sticks were presented as being high quality

Great Quality

Flavor10%+0.79

The flavour is great sweet

Very 😋 Very nice combination of textures flavours and good value

Flavour is great

Nutritional Content6%+0.67

Yummy and good protein snack at work or on the go

Great product for snacking and protein

Good snack to grab for protein hit

Value For Money5%−0.06

Decent value

Great value

it's a good price

FAQ

Common Biltong 1kg questions

Answered from the same tracked data.