Biltong 1kg
FailDemand is soft, at -46.7% this quarter, so Biltong 1kg is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £51K/yr52K searches / yr
- 90-day growth
- -46.7%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 30 sellers
Flapen Score
Biltong 1kg against its category
The dotted line is the Grocery average. Past it, Biltong 1kg is stronger. Inside it, weaker.
Market
The Biltong 1kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biltong 1kg 52K times last year and spent an estimated £51K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -46.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £51Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- biltong 1kg30K searches a year
02 · Price
A sale here is worth £29.04.
Listings sell for £29.04 on average, from £8.97 to £52.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.04 that is £0 to £3K a year per listing.
- Average price
- £29.04inside the $15 to $100 sweet spot
- Price range
- £8.97–£52.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Snack Foods. It carries 806 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 81%
- Out of stock, average day
- 4.5%
- Average rank
- #21in Snack Foods
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 806per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Biltong 1kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
- Price
- £29.00
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 6y ago

Lean Beef Biltong 1Kg
- Price
- £43.17
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 8y ago

The Biltong Man Tasty Traditional Lean Beef Biltong High-Protein Beef Snack 1000g (2 x 500g)
- Price
- £52.31
- Rating
- 4.3/5
- Reviews
- 1,684
- Age
- 11y ago

Biltong Boss - Original Boss Beef 200g
- Price
- £14.26
- Rating
- 4.0/5
- Reviews
- 269
- Age
- 3y ago

Biltong Boss - Chilli Beef Biltong 200g
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 3y ago
Trending
90-day click momentum
Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

Biltong Boss - Chilli Beef Biltong 200g
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 3y ago

Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 686
- Age
- 2y ago

Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £26.18
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago

Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
- Price
- £29.00
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 6y ago
Newest
by launch date
Hunters Biltong - 100g Beef Original Bites - Beef Snap Sticks - Authentic South African Biltong - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb
- Price
- £8.97
- Rating
- 3.4/5
- Reviews
- 45
- Age
- 1y ago

Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £26.18
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago

The Biltong Man - Wild Garlic - High-Protein Lean Beef Biltong Snack 500g
- Price
- £28.83
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 2y ago

Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 686
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
30
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
8%
- Smally's Biltong37%
- Biltong Boss16%
- The Biltong Man15%
- Frontier10%
- Jack Link's8%
- Hunters Biltong6%
- Open — no brand owns it (4 brands, 8%)
Demand
Biltong 1kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Biltong 1kg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biltong 1kg30K/yr
- beef jerky 1kg14K/yr
- jerky 1kg8K/yr
Reviews and returns
What reviews say buyers love and hate about Biltong 1kg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes terrible
and 2 of them tasted like they were spoiled
synthetic and colour and taste
Expensive
the price increased
a bit expensive
Extremely salty snack
Extremely salty
too salty for me
Not the best
Low Quality and fatty
Mediocre
not ur standard dry biltong dry
and not dry at all
dry
Love
taste of home
Absolutely delicious
Delicious jerky
quality genuine product fast delivery
These sticks were presented as being high quality
Great Quality
The flavour is great sweet
Very 😋 Very nice combination of textures flavours and good value
Flavour is great
Yummy and good protein snack at work or on the go
Great product for snacking and protein
Good snack to grab for protein hit
Decent value
Great value
it's a good price
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biltong 1kg questions
Answered from the same tracked data.









