Biltong 1kg
FailDemand is soft, at -46.7% this quarter, so Biltong 1kg is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £51K/yr52K searches / yr
- 90-day growth
- -46.7%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 30 sellers
Flapen Score
Biltong 1kg against its category
The dotted line is the Grocery average. Past it, Biltong 1kg is stronger. Inside it, weaker.
Market
The Biltong 1kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biltong 1kg 52K times last year and spent an estimated £51K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -46.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £51Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- biltong 1kg30K searches a year
02 · Price
A sale here is worth £29.04.
Listings sell for £29.04 on average, from £8.97 to £52.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £29.04 that is £0 to £3K a year per listing.
- Average price
- £29.04inside the $15 to $100 sweet spot
- Price range
- £8.97–£52.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Snack Foods. It carries 806 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 81%
- Out of stock, average day
- 4.5%
- Average rank
- #21in Snack Foods
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 806per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Biltong 1kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
- Price
- £29.00
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 6y ago

Lean Beef Biltong 1Kg
- Price
- £43.17
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 8y ago

The Biltong Man Tasty Traditional Lean Beef Biltong High-Protein Beef Snack 1000g (2 x 500g)
- Price
- £52.31
- Rating
- 4.3/5
- Reviews
- 1,684
- Age
- 11y ago

Biltong Boss - Original Boss Beef 200g
- Price
- £14.26
- Rating
- 4.0/5
- Reviews
- 269
- Age
- 3y ago

Biltong Boss - Chilli Beef Biltong 200g
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 3y ago
Trending
estimated 90-day click momentum
Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

Biltong Boss - Chilli Beef Biltong 200g
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 3y ago

Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 686
- Age
- 2y ago

Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £26.18
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago

Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack
- Price
- £29.00
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 6y ago
Newest
by launch date
Hunters Biltong - 100g Beef Original Bites - Beef Snap Sticks - Authentic South African Biltong - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb
- Price
- £8.97
- Rating
- 3.4/5
- Reviews
- 45
- Age
- 1y ago

Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £25.24
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2y ago

Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
- Price
- £26.18
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 2y ago

The Biltong Man - Wild Garlic - High-Protein Lean Beef Biltong Snack 500g
- Price
- £28.83
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 2y ago

Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g
- Price
- £18.23
- Rating
- 3.9/5
- Reviews
- 686
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
30
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 93%
Open market
8%
- Smally's Biltong37%
- Biltong Boss16%
- The Biltong Man15%
- Frontier10%
- Jack Link's8%
- Hunters Biltong6%
- Open — no brand owns it (4 brands, 8%)
Demand
Biltong 1kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Biltong 1kg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biltong 1kg30K/yr
- beef jerky 1kg14K/yr
- jerky 1kg8K/yr
Reviews and returns
What reviews say buyers love and hate about Biltong 1kg
We read the reviews and the return reasons for every product selling here.
“Tastes terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biltong 1kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









