How competitive is the Biltong 1kg niche on Amazon United Kingdom?

10 brands and 30 sellers compete in Biltong 1kg on Amazon United Kingdom. The top 5 Biltong 1kg products take 53% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Biltong 1kg?

Biltong 1kg buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Salt Content, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Biltong 1kg niche?

Biltong 1kg sells for £29.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.97–£52.87. The average incumbent carries 806 reviews — the moat a new listing must climb.

Biltong 1kg

soft demand (-46.7% this quarter) — Biltong 1kg doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Biltong 1kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biltong 1kg is a £51K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Biltong 1kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.7% over the last 90 days and 3.4% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr2K

Search volume / yr-46.7%52K

Conversion rate3.4%

Avg price£29.04

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers10 · 30

Top-5 product click share53%

Open market14%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 27 products

Top Biltong 1kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Smallys Biltong Original - High Protein Beef Snack Ready to Eat Gluten Free Low Fat No Added Sugar No Artificial Colours or Flavours - 500g Pack

Price: £29.00
Rating: 4.3/5
Reviews: 1,281
Age: 6y ago

Lean Beef Biltong 1Kg

Price: £43.17
Rating: 3.9/5
Reviews: 80
Age: 8y ago

The Biltong Man Tasty Traditional Lean Beef Biltong High-Protein Beef Snack 1000g (2 x 500g)

Price: £52.31
Rating: 4.3/5
Reviews: 1,684
Age: 11y ago

Biltong Boss - Original Boss Beef 200g

Price: £14.26
Rating: 4.0/5
Reviews: 269
Age: 3y ago

Biltong Boss - Chilli Beef Biltong 200g

Price: £12.48
Rating: 3.9/5
Reviews: 68
Age: 3y ago

Newest

by launch date

Hunters Biltong - 100g Beef Original Bites - Beef Snap Sticks - Authentic South African Biltong - High Protein Healthy Snacking for Pre or post work out - Low Sugar & Low Carb

Price: £8.97
Rating: 3.4/5
Reviews: 45
Age: 1y ago

Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs

Price: £25.24
Rating: 4.0/5
Reviews: 21
Age: 2y ago

Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs

Price: £26.18
Rating: 4.2/5
Reviews: 44
Age: 2y ago

The Biltong Man - Wild Garlic - High-Protein Lean Beef Biltong Snack 500g

Price: £28.83
Rating: 4.0/5
Reviews: 53
Age: 2y ago

Kirkland Signature Steak Strips Thick Cut Jerky Beef Protein Snack Pack of 300g

Price: £18.23
Rating: 3.9/5
Reviews: 686
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

Smally's Biltong37%
Biltong Boss16%
The Biltong Man15%
Frontier10%
Jack Link's8%
Hunters Biltong6%
Open — no brand owns it (4 brands, 8%)

Biltong 1kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR3.4%Products27Brands10Top 5 Brands86%OOS Rate4.5%Rating4.2★Reviews806Avg BSR#21

Peak months: Feb · busiest ÷ quietest = 1.8×

Top Biltong 1kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

biltong 1kg30K/yr -37.0%3.5% conv.
beef jerky 1kg14K/yr -53.9%2.0% conv.
jerky 1kg8K/yr -61.4%2.4% conv.

What reviews say buyers love and hate about Biltong 1kg

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall38%

“taste of home”

Quality-Overall14%

“quality genuine product fast delivery”

Flavor10%

“The flavour is great sweet”

Nutritional Content6%

“Yummy and good protein snack at work or on the go”

Value For Money5%

“Decent value”

What buyers complain about

64% of reviews

Taste-Overall15%

“Tastes terrible”

Value For Money11%

“Expensive”

Salt Content7%

“Extremely salty snack”

Quality-Overall6%

“Not the best”

Moist/Dry5%

“not ur standard dry biltong dry”

Common Biltong 1kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biltong 1kg 48/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -46.7% over the last 90 days.