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Big Easter Eggs

Fail

Demand is soft, at -98.3% this quarter, so Big Easter Eggs is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£117K/yr219K searches / yr
90-day growth
-98.3%search demand this quarter
Competition
51%top-5 click share · 2 brands · 49 sellers

Flapen Score

Big Easter Eggs against its category

The dotted line is the Grocery average. Past it, Big Easter Eggs is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Easter Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Big Easter Eggs 219K times last year and spent an estimated £117K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-98.3%
Conversion, latest week
3.3%
Market size, estimated
£117Ka year
Top search term
lindt easter eggs91K searches a year

02 · Price

A sale here is worth £15.98.

Listings sell for £15.98 on average, from £7.51 to £37.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.98 that is £4K to £8K a year per listing.

Average price
£15.98inside the $15 to $100 sweet spot
Price range
£7.51–£37.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #766 within Chocolate Candy. It carries 219 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
21.1%
Average rank
#766in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Big Easter Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

0%

  • Lindt60%
  • Topline40%

Demand

Big Easter Eggs search demand

Weekly searches over the year. Pick a range.

90K70KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Big Easter Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt easter eggs91K/yr
  • lindt easter egg20K/yr
  • lindt easter21K/yr
  • lindor easter egg18K/yr
  • lindt egg6K/yr
  • lindor eggs3K/yr
  • easter egg lindt8K/yr
  • easter eggs lindt13K/yr
  • big easter eggs9K/yr
  • lindt chocolate easter eggs3K/yr

Reviews and returns

What reviews say buyers love and hate about Big Easter Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.12

Waste of money

and overpriced

Extremely expensive

Size-Overall23%−0.10

A very small box

Small

Its a tiny box

Advertised Vs Actual Product10%−0.05

looks are deceiving

False advertising

Description is a bit misleading

Quality-Overall5%+1.07

but I just needed a small item to quality for free shipping

Quality has dropped with Lindt

Rubbish

Taste-Overall3%+1.69

Just another cheap nasty tasting bad chocolate shameful

Palm oil it taste is now awful Lindt is an expensive trusted chocolate or was once

The popcorn goes right through the chocolate, horrid

Love

Taste-Overall37%+1.69

rich taste

Delicious chocolates

Good taste

Gifting Purpose14%+1.20

Good gift

Gift

Perfect for Gifting

Quality-Overall13%+1.07

Quality chocolate

Excellent quality

the chocolate quality is fantastic

Value For Money8%−0.12

Good value

Saving money

Good value for money

Sweetness4%+0.27

The balance of sweet chocolate

excellent lovely chocolate

Lovely sweets

FAQ

Common Big Easter Eggs questions

Answered from the same tracked data.