Big Box of Chocolates
FailDemand is soft, at -35.7% this quarter, so Big Box of Chocolates is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £115K/yr149K searches / yr
- 90-day growth
- -35.7%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 101 sellers
Flapen Score
Big Box of Chocolates against its category
The dotted line is the Grocery average. Past it, Big Box of Chocolates is stronger. Inside it, weaker.
Market
The Big Box of Chocolates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Big Box of Chocolates 149K times last year and spent an estimated £115K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -35.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £115Ka year
- Peak month
- November5.2× the quietest month
- Top search term
- nestle26K searches a year
02 · Price
A sale here is worth £17.54.
Listings sell for £17.54 on average, from £3.27 to £38.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £17.54 that is £18K to £22K a year per listing.
- Average price
- £17.54inside the $15 to $100 sweet spot
- Price range
- £3.27–£38.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £18K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #245 within Chocolate Candy. It carries 2,071 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 50%
- Out of stock, average day
- 15.4%
- Average rank
- #245in Chocolate Candy
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,071per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Big Box of Chocolates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestlé Big Chocolate Box 30 Bars Chocolate Bars Multipack Assorted Chocolates Gift Box with KitKat Aero Yorkie & Munchies
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 1,959
- Age
- 3y ago

Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago

Cadbury & OREO Big Box of Treats 64 Assorted Chocolates 1618 g (Pack of 1)
- Price
- £14.81
- Rating
- 4.2/5
- Reviews
- 174
- Age
- 1y ago

Cadbury Heroes Chocolate Bulk Share Box 2 kg (Pack of 1)
- Price
- £18.15
- Rating
- 4.7/5
- Reviews
- 6,591
- Age
- 5y ago

Nestle KitKat Classic chocolate bar crunchy bar with milk chocolate & crispy waffle pack of 24 (24x41.5g)
- Price
- £16.97
- Rating
- 4.4/5
- Reviews
- 7,915
- Age
- 13y ago
Trending
90-day click momentum
Nestle Pure Life Still Spring Water 24x500ml
- Price
- £4.69
- Rating
- 4.8/5
- Reviews
- 3,288
- Age
- 11y ago

Nestlé Walnut Whip Chocolate Gift Box 6 x 30g
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 8y ago

Cadbury Heroes Chocolate Bulk Share Box 2 kg (Pack of 1)
- Price
- £18.15
- Rating
- 4.7/5
- Reviews
- 6,591
- Age
- 5y ago

Kit Kat Chocolate Bars | 4 Fingers | 24 Packs of 41.5 g| Kit Kat Milk Buscuit Chocolate Blocks | Bulk Gift Box | Easter Christmas Birthday Present School Gifts | UK Stock | Sold by Essential Products
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 165
- Age
- 2y ago

Nestle Big Biscuit Box (Includes: Breakaway KitKat Toffee Crisp Yorkie Blue Riband)
- Price
- £27.64
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 4y ago
Newest
by launch date
Cadbury & OREO Big Box of Treats 64 Assorted Chocolates 1618 g (Pack of 1)
- Price
- £14.81
- Rating
- 4.2/5
- Reviews
- 174
- Age
- 1y ago

Nestlé Kitkat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars - KitKat Blue Riband Toffee Crisp | Bulk Chocolate Box 1.357kg
- Price
- £15.20
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 2y ago

Kit Kat Chocolate Bars | 4 Fingers | 24 Packs of 41.5 g| Kit Kat Milk Buscuit Chocolate Blocks | Bulk Gift Box | Easter Christmas Birthday Present School Gifts | UK Stock | Sold by Essential Products
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 165
- Age
- 2y ago

Nestlé Big Chocolate Box 30 Bars Chocolate Bars Multipack Assorted Chocolates Gift Box with KitKat Aero Yorkie & Munchies
- Price
- £16.87
- Rating
- 4.6/5
- Reviews
- 1,959
- Age
- 3y ago

The Ultimate Hand Boxed Luxury Chocolate Hamper 15 Full Size Bars Delicious Collection
- Price
- £12.69
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
101
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Nestlé43%
- KitKat31%
- Cadbury12%
- ESSENTIAL PRODUCTS3%
- Nestlé Pure Life3%
- Kidzkandy3%
- Open — no brand owns it (2 brands, 5%)
Demand
Big Box of Chocolates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Big Box of Chocolates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nestle26K/yr
- nestle chocolate17K/yr
- big box of chocolates24K/yr
- nestle big chocolate box31K/yr
- big chocolate box15K/yr
- kit kat gifts5K/yr
- kitkat box4K/yr
- nestle chocolate box4K/yr
- the big chocolate box 30 bars8K/yr
- kit kat box6K/yr
Reviews and returns
What reviews say buyers love and hate about Big Box of Chocolates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small bars
they are very small in size
Small box
Tastes rotten
Tasted horrible
Seem to taste cheaper
as a regular buy, it's cheaper to get them at regular size and price
Bit expensive
Very poor value
Melted chocolate
However, some of the bars were close to their use by dates, some of the packaging was partially torn, and some of the chocolate had melted
Do not take this to any hot place as a gift because the chocolate will melt easy and deform
Completely different to picture shown
Not as pictured
The content of this box is nothing like shown in the picture
Love
Great deal
GREAT VALUE
Best value
Yummy bars
Wonderful chocolate
Very tasty
Great idea for a gift
Excellent gift
Great for gifting if you want to
Excellent Nestle chocolate so quality was guaranteed
Good Selection
Good quality
the mini sizes are perfect for sharing or enjoying a small treat anytime
Nice size for that
All my favourites good size box
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Big Box of Chocolates questions
Answered from the same tracked data.









