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Bicarbonate of Soda

Bicarbonate of Soda shows low returns (0.0%), but prices mostly outside the sweet spot ($1.63–$16.60) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 83Growth 39Conversion 97Competition 22Returns 100Price range 11Avg price 20Brand share 24Review moat 25Quality gap 40
This niche Category average

Is Bicarbonate of Soda profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bicarbonate of Soda is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Bicarbonate of Soda: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.1% over the last 90 days and 15.5% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr200K
Search volume / yr+11.1%1.2M
Conversion rate15.5%
Avg price£7.16

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 62
Top-5 product click share74%
Open market9%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,969

Top Bicarbonate of Soda products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£130K£260K£391K£521K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

62

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Dri-Pak51%
  • AKSOY19%
  • Grow Chem11%
  • Noel's5%
  • Mareluxe5%
  • Hexeal3%
  • Open — no brand owns it (3 brands, 6%)

Bicarbonate of Soda demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR15.5%Products14Brands9Top 5 Brands91%OOS Rate0.5%Rating4.5★Reviews3,969Avg BSR#57
25K15KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Bicarbonate of Soda search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bicarbonate of soda278K/yr
  • borax205K/yr
  • bicarbonate of soda for cleaning299K/yr
  • sodium bicarbonate97K/yr
  • borax powder uk76K/yr
  • borax powder46K/yr
  • bicarbonate of soda food grade48K/yr
  • bicarbonate of soda for cleaning 5kg23K/yr
  • bicarbonate soda19K/yr
  • bi carbonate of soda for cleaning14K/yr

What reviews say buyers love and hate about Bicarbonate of Soda

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money24%

Great value

Quality-Overall20%

Excellent product

Ease Of Cleaning16%

Excellent for cleaning

Ease Of Use9%

Easy to use

Advertised Vs Actual Product8%

Works as it should

What buyers complain about

62% of reviews
Size-Overall21%

not this size

Ease Of Use16%

Can't open it

Quality-Overall3%

Not the best

Color3%

Greyer than before

Material Quality3%

Gone solid

Bicarbonate of Soda return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
37%
2Advertised Vs Actual Product
16%
3Functionality-Overall
14%
4Value For Money
6%
5Moist/Dry
5%

Common Bicarbonate of Soda questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bicarbonate of Soda 50/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +11.1% over the last 90 days.
Search demand for Bicarbonate of Soda on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.6× the quietest.