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Bicarbonate of Soda

Maybe

An estimated 0.0% of orders come back. But prices span $1.63–$16.60, mostly outside the sweet spot, so Bicarbonate of Soda is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£1.3M/yr1.2M searches / yr
90-day growth
+11.1%search demand this quarter
Competition
74%top-5 click share · 9 brands · 62 sellers

Flapen Score

Bicarbonate of Soda against its category

The dotted line is the Grocery average. Past it, Bicarbonate of Soda is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bicarbonate of Soda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bicarbonate of Soda 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
15.5%
Market size, estimated
£1.3Ma year
Peak month
July1.6× the quietest month
Top search term
bicarbonate of soda278K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £1.63 to £16.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £7.16 that is £43K to £57K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£1.63–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£43K–£57K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #57 within Baking Supplies. It carries 3,969 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
0.5%
Average rank
#57in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,969per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bicarbonate of Soda products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£130K£260K£391K£521K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

62

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

6%

  • Dri-Pak51%
  • AKSOY19%
  • Grow Chem11%
  • Noel's5%
  • Mareluxe5%
  • Hexeal3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Bicarbonate of Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Bicarbonate of Soda search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bicarbonate of soda278K/yr
  • borax205K/yr
  • bicarbonate of soda for cleaning299K/yr
  • sodium bicarbonate97K/yr
  • borax powder uk76K/yr
  • borax powder46K/yr
  • bicarbonate of soda food grade48K/yr
  • bicarbonate of soda for cleaning 5kg23K/yr
  • bicarbonate soda19K/yr
  • bi carbonate of soda for cleaning14K/yr

Reviews and returns

What reviews say buyers love and hate about Bicarbonate of Soda

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
21%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not this size”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Bicarbonate of Soda questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data