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Bicarbonate of Soda

Maybe

Returns run at only 0.0% of orders. But prices span $1.63–$16.60, mostly outside the sweet spot, so Bicarbonate of Soda is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£1.3M/yr1.2M searches / yr
90-day growth
+11.1%search demand this quarter
Competition
74%top-5 click share · 9 brands · 62 sellers

Flapen Score

Bicarbonate of Soda against its category

The dotted line is the Grocery average. Past it, Bicarbonate of Soda is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bicarbonate of Soda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bicarbonate of Soda 1.2M times last year and spent an estimated £1.3M. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
15.5%
Market size, estimated
£1.3Ma year
Peak month
July1.6× the quietest month
Top search term
bicarbonate of soda278K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £1.63 to £16.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £7.16 that is £43K to £57K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£1.63–£16.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£43K–£57K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #57 within Baking Supplies. It carries 3,969 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
0.5%
Average rank
#57in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,969per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bicarbonate of Soda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£130K£260K£391K£521K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

62

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Dri-Pak51%
  • AKSOY19%
  • Grow Chem11%
  • Noel's5%
  • Mareluxe5%
  • Hexeal3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Bicarbonate of Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Bicarbonate of Soda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bicarbonate of soda278K/yr
  • borax205K/yr
  • bicarbonate of soda for cleaning299K/yr
  • sodium bicarbonate97K/yr
  • borax powder uk76K/yr
  • borax powder46K/yr
  • bicarbonate of soda food grade48K/yr
  • bicarbonate of soda for cleaning 5kg23K/yr
  • bicarbonate soda19K/yr
  • bi carbonate of soda for cleaning14K/yr

Reviews and returns

What reviews say buyers love and hate about Bicarbonate of Soda

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%

not this size

Bigger than I imagined

Small box

Ease Of Use16%−0.08

Can't open it

Impossible to open lid

Impossible to open

Quality-Overall3%+0.65

Not the best

Color3%−0.02

Greyer than before

But came out greyer than before

Material Quality3%−0.02

Gone solid

Love

Value For Money24%+1.56

Great value

Good Value

Excellent value

Quality-Overall20%+0.65

Excellent product

Excellent value, very fine powder and so versatile to use around the house

Wonderful quality Soda

Ease Of Cleaning16%+1.40

Excellent for cleaning

it cleans brilliantly

Cleans well

Ease Of Use9%−0.08

Easy to use

Very handy container

Good for lots of uses

Advertised Vs Actual Product8%+0.05

Works as it should

As described

Just like the picture

Return

0.0% Return rate 17% Fixable by listing

Leak-Proof37%▂█▃▅▅▅
Advertised Vs Actual Product16%█▁▁▂▄▃
Functionality-Overall14%▁▁▇▇▄█
Value For Money6%▁▆█▃▅▁
Moist/Dry5%▁▆█▁▁▄

FAQ

Common Bicarbonate of Soda questions

Answered from the same tracked data.