bicarbonate of soda
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.63–$16.60) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,968.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bicarbonate of soda is a £1.3M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bicarbonate of soda market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £1.1M–£1.4M
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 79%
- Out of stock
- 0.5%
- Avg brand age
- 62 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
62
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
6%
- Dri-Pak51%
- AKSOY19%
- Grow Chem11%
- Noel's5%
- Mareluxe5%
- Hexeal3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top bicarbonate of soda search terms
- bicarbonate of soda278K/yr
- borax205K/yr
- bicarbonate of soda for cleaning299K/yr
- sodium bicarbonate97K/yr
- borax powder uk76K/yr
- borax powder46K/yr
- bicarbonate of soda food grade48K/yr
- bicarbonate of soda for cleaning 5kg23K/yr
- bicarbonate soda19K/yr
- bi carbonate of soda for cleaning14K/yr
Top bicarbonate of soda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
Dri-Pak£1.634.3★5,542 rev
Aksoy Baking Soda 1.8KG Jar || Pure Sodium Bicarbonate Powder Highest Purity Food Grade Versatile Baking Soda for Cooking Baking Cleaning Deodorizing & More!
AKSOY£4.224.6★5,807 rev
Baking Soda Sodium Bicarbonate (1KG Bucket) UK MADE Pure Baking Soda for Cleaning Cooking Bath Bombs Odours and Teeth Cleaning. Eco Friendly Bicarbonate of Soda.
Grow Chem£7.794.6★6,063 rev
Dri Pak Clean & Natural Borax Substitute 500g
Dri-Pak£4.304.2★1,043 rev
Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary
Dri-Pak£6.394.3★5,542 rev
Newest
by launch date
Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket
CHIQUO£6.74199 rev
Borax Substitute Borax Powder Multi-Purpose Cleaner Laundry Aid Stain Remover for Home & Garden Use Water Softener Natural Cleaner Fragnance Free
Mareluxe£9.3494 rev
ZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
ZOPPER£7.2320 rev
Noels Bicarbonate of Soda Ideal for Baking 900g
Noel's£2.75704 rev
Aksoy Baking Soda 3KG JAR PACK | Pure Sodium Bicarbonate Powder with Highest Purity Food Grade Multi-Purpose Use for Cooking Baking Cleaning Odor Removal and More...
AKSOY£6.755,807 rev
Trending
90-day click momentumZOPPER Borax Substitute Multi-Purpose Cleaner Powder Natural Laundry Booster & Stain Remover Eco-Friendly Water Softener Fragrance-Free 2×500g -With Microfiber Cloth
ZOPPER£7.234.3★
Dri-Pak Clean & Natural Bicarbonate of Soda 500g
Dri-Pak£1.634.3★
Chiquo Baking Soda - Sodium Bicarbonate 1kg Bucket - 100% Food Grade | Eco-Friendly Fine Powder For Cleaning Baking Bath Bombs Odours & More | Resealable Storage Bucket
CHIQUO£6.744.6★
Dripak Borax Substitute 500g Pack of 3-002116 x 3 - Packaging May Vary
Dri-Pak£6.394.3★
Dri Pak Clean & Natural Borax Substitute 500g
Dri-Pak£4.304.2★
What buyers say about bicarbonate of soda
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent product”
“Excellent for cleaning”
“Easy to use”
“Works as it should”
“Good size and works”
“Laundry booster”
“Great for baking”
“No odours”
“Bought to mix with other materials to create ant killer, working well”
What buyers complain about
“not this size”
“Can't open it”
“Not the best”
“Greyer than before”
“Gone solid”
“theres no reference at all”
“The product had been previously opened, had no seal and possibly used then resold.”
“Sometimes very hard”
“Substitute doesnt cut it”
“Who the hell designed the lid”
Top return reasons
Common questions
- Is bicarbonate of soda profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bicarbonate of soda niche?
- 9 brands and 62 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in bicarbonate of soda?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.0%.
- When does demand for bicarbonate of soda peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bicarbonate of soda niche?
- Listings span £1.63–£16.60; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 3,969 reviews — the moat a new listing must climb.