Bic Lighter
FailThe top 5 brands take 100% of clicks, so Bic Lighter is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £59K/yr107K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 16 sellers
Flapen Score
Bic Lighter against its category
The dotted line is the Grocery average. Past it, Bic Lighter is stronger. Inside it, weaker.
Market
The Bic Lighter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bic Lighter 107K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £59Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- bic lighter57K searches a year
02 · Price
A sale here is worth £12.36.
Listings sell for £12.36 on average, from £3.20 to £50.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.36 that is £1K to £3K a year per listing.
- Average price
- £12.36under the $15 to $100 sweet spot
- Price range
- £3.20–£50.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #4,722 within Firelighters & Matches. It carries 406 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 0%
- Out of stock, average day
- 10.5%
- Average rank
- #4,722in Firelighters & Matches
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 406per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bic Lighter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

5 Mini Bic Lighters
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 15y ago

BIC Mega Standard Utility Lighter (Pack of 2) - Black
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 10y ago

5 x New Mini BIC Lighter Child Resistant Assorted Colours
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 13y ago
Trending
90-day click momentum
BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

Bic Lighter Maxi Colour Sorted Display with 50 Pcs
- Price
- £50.78
- Rating
- 4.7/5
- Reviews
- 1,127
- Age
- 15y ago

5 x New Mini BIC Lighter Child Resistant Assorted Colours
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 13y ago

BIC Mega Standard Utility Lighter (Pack of 2) - Black
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 10y ago
Newest
by launch date
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 6
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago

4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

BIC J25 Long-Lasting Mini Lighters that lasts for up to 1 450 lights Assorted Colour Tray of 20
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- DLM Direct38%
- BIC37%
- SMART PRICE13%
- COUNTRY CLUB8%
- LIGHTERS4%
- Open — no brand owns it (0%)
Demand
Bic Lighter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Bic Lighter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bic lighter57K/yr
- bic lighters23K/yr
- bic lighters multipack11K/yr
- lighter bic7K/yr
- mini bic lighter5K/yr
- bic mini lighters3K/yr
Reviews and returns
What reviews say buyers love and hate about Bic Lighter
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Good value
Very reasonable price
reasonably priced
Good quality lighters
Decent quality
Quality BIC lighters
Good buy only one thing all the colours inside are black
Great lighters - really nice sturdy feel to them - easy to use - fast delivery - only comment is different colours would be nice - last one I had was a lovely shade of pink
Exactly as advertised
As described
Lasts
They last
Long lasting and generally very reliable
Return
0.0% Return rate 33% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bic Lighter questions
Answered from the same tracked data.









