bic lighter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great406.13avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.20–£50.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£59K£59K/yr · 107K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bic lighter is a £59K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bic lighter market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £62K–£74K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #4,722
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 0%
- Out of stock
- 10.5%
- Avg brand age
- 54 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- DLM Direct38%
- BIC37%
- SMART PRICE13%
- COUNTRY CLUB8%
- LIGHTERS4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top bic lighter search terms
- bic lighter57K/yr
- bic lighters23K/yr
- bic lighters multipack11K/yr
- lighter bic7K/yr
- mini bic lighter5K/yr
- bic mini lighters3K/yr
Top bic lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
DLM Direct£10.764.4★14 rev
4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET
SMART PRICE£7.114.6★60 rev
5 Mini Bic Lighters
COUNTRY CLUB£4.964.4★569 rev
BIC Mega Standard Utility Lighter (Pack of 2) - Black
BIC£6.314.4★155 rev
5 x New Mini BIC Lighter Child Resistant Assorted Colours
BIC£6.634.7★337 rev
Newest
by launch dateBIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
DLM Direct£10.7614 rev
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 6
DLM Direct£5.7414 rev
BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2
DLM Direct£3.206 rev
4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET
SMART PRICE£7.1160 rev
BIC J25 Long-Lasting Mini Lighters that lasts for up to 1 450 lights Assorted Colour Tray of 20
BIC£13.8444 rev
Trending
90-day click momentumBIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2
DLM Direct£3.204.8★
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
DLM Direct£10.764.4★
Bic Lighter Maxi Colour Sorted Display with 50 Pcs
BIC£50.784.7★
5 x New Mini BIC Lighter Child Resistant Assorted Colours
BIC£6.634.7★
BIC Mega Standard Utility Lighter (Pack of 2) - Black
BIC£6.314.4★
What buyers say about bic lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Good quality lighters”
“Good buy only one thing all the colours inside are black”
“Exactly as advertised”
“Lasts”
“Nice and easy to grip”
“They arrived and they fit”
“Very good and easy to put in my jacket pocked”
“Best lighter”
“Arrived safe and sound”
Top return reasons
Common questions
- Is bic lighter profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the bic lighter niche?
- 5 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- When does demand for bic lighter peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the bic lighter niche?
- Listings span £3.20–£50.78; the average listing price is £12.36 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.