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Bic Lighter

Fail

The top 5 brands take 100% of clicks, so Bic Lighter is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£59K/yr107K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 16 sellers

Flapen Score

Bic Lighter against its category

The dotted line is the Grocery average. Past it, Bic Lighter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bic Lighter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bic Lighter 107K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
4.5%
Market size, estimated
£59Ka year
Peak month
November1.6× the quietest month
Top search term
bic lighter57K searches a year

02 · Price

A sale here is worth £12.36.

Listings sell for £12.36 on average, from £3.20 to £50.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.36 that is £1K to £3K a year per listing.

Average price
£12.36under the $15 to $100 sweet spot
Price range
£3.20–£50.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #4,722 within Firelighters & Matches. It carries 406 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
0%
Out of stock, average day
10.5%
Average rank
#4,722in Firelighters & Matches
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bic Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • DLM Direct38%
  • BIC37%
  • SMART PRICE13%
  • COUNTRY CLUB8%
  • LIGHTERS4%
  • Open — no brand owns it (0%)

Demand

Bic Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bic Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bic lighter57K/yr
  • bic lighters23K/yr
  • bic lighters multipack11K/yr
  • lighter bic7K/yr
  • mini bic lighter5K/yr
  • bic mini lighters3K/yr

Reviews and returns

What reviews say buyers love and hate about Bic Lighter

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money24%+1.39

Good value

Very reasonable price

reasonably priced

Quality-Overall15%+0.78

Good quality lighters

Decent quality

Quality BIC lighters

Color12%+0.60

Good buy only one thing all the colours inside are black

Great lighters - really nice sturdy feel to them - easy to use - fast delivery - only comment is different colours would be nice - last one I had was a lovely shade of pink

Advertised Vs Actual Product9%+0.44

Exactly as advertised

As described

Durability9%+0.44

Lasts

They last

Long lasting and generally very reliable

Return

0.0% Return rate 33% Fixable by listing

Advertised Vs Actual Product33%▁▁█▁▁▁
Value For Money33%█▁▁▁▁▁
Weight Light33%▁▁█▁▁▁

FAQ

Common Bic Lighter questions

Answered from the same tracked data.