How competitive is the Bic Lighter niche on Amazon United Kingdom?

5 brands and 16 sellers compete in Bic Lighter on Amazon United Kingdom. The top 5 Bic Lighter products take 65% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Bic Lighter niche?

Bic Lighter sells for £12.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.20–£50.78. The average incumbent carries 406 reviews — the moat a new listing must climb.

Bic Lighter

brand-locked demand (top 5 brands take 100% of clicks) — Bic Lighter doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Bic Lighter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bic Lighter is a £59K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Bic Lighter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 4.5% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr6K

Search volume / yr-21.3%107K

Conversion rate4.5%

Avg price£12.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 16

Top-5 product click share65%

Open market0%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Bic Lighter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10

Price: £10.76
Rating: 4.4/5
Reviews: 14
Age: 9mo ago

4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET

Price: £7.11
Rating: 4.6/5
Reviews: 60
Age: 2y ago

5 Mini Bic Lighters

Price: £4.96
Rating: 4.4/5
Reviews: 569
Age: 15y ago

BIC Mega Standard Utility Lighter (Pack of 2) - Black

Price: £6.31
Rating: 4.4/5
Reviews: 155
Age: 10y ago

5 x New Mini BIC Lighter Child Resistant Assorted Colours

Price: £6.63
Rating: 4.7/5
Reviews: 337
Age: 13y ago

Newest

by launch date

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10

Price: £10.76
Rating: 4.4/5
Reviews: 14
Age: 9mo ago

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 6

Price: £5.74
Rating: 4.4/5
Reviews: 14
Age: 9mo ago

BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2

Price: £3.20
Rating: 4.8/5
Reviews: 6
Age: 9mo ago

4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET

Price: £7.11
Rating: 4.6/5
Reviews: 60
Age: 2y ago

BIC J25 Long-Lasting Mini Lighters that lasts for up to 1 450 lights Assorted Colour Tray of 20

Price: £13.84
Rating: 4.7/5
Reviews: 44
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

DLM Direct38%
BIC37%
SMART PRICE13%
COUNTRY CLUB8%
LIGHTERS4%
Open — no brand owns it (0%)

Bic Lighter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR4.5%Products15Brands5Top 5 Brands100%OOS Rate10.5%Rating4.6★Reviews406Avg BSR#4,722

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Bic Lighter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bic lighter57K/yr -13.6%3.4% conv.
bic lighters23K/yr -39.5%3.3% conv.
bic lighters multipack11K/yr -25.1%4.5% conv.
lighter bic7K/yr -23.2%3.0% conv.
mini bic lighter5K/yr -15.5%5.9% conv.
bic mini lighters3K/yr -6.7%7.8% conv.

What reviews say buyers love and hate about Bic Lighter

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Value For Money24%

“Good value”

Quality-Overall15%

“Good quality lighters”

Color12%

“Good buy only one thing all the colours inside are black”

Advertised Vs Actual Product9%

“Exactly as advertised”

Durability9%

“Lasts”

Bic Lighter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Value For Money

33%

3Weight Light

33%

Common Bic Lighter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bic Lighter 38/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.