Bic Lighter
FailThe top 5 brands take 100% of clicks, so Bic Lighter is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £59K/yr107K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 16 sellers
Flapen Score
Bic Lighter against its category
The dotted line is the Grocery average. Past it, Bic Lighter is stronger. Inside it, weaker.
Market
The Bic Lighter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bic Lighter 107K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £59Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- bic lighter57K searches a year
02 · Price
A sale here is worth £12.36.
Listings sell for £12.36 on average, from £3.20 to £50.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.36 that is £1K to £3K a year per listing.
- Average price
- £12.36under the $15 to $100 sweet spot
- Price range
- £3.20–£50.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #4,722 within Firelighters & Matches. It carries 406 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 0%
- Out of stock, average day
- 10.5%
- Average rank
- #4,722in Firelighters & Matches
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 406per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Bic Lighter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

5 Mini Bic Lighters
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 15y ago

BIC Mega Standard Utility Lighter (Pack of 2) - Black
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 10y ago

5 x New Mini BIC Lighter Child Resistant Assorted Colours
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 13y ago
Trending
estimated 90-day click momentum
BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

Bic Lighter Maxi Colour Sorted Display with 50 Pcs
- Price
- £50.78
- Rating
- 4.7/5
- Reviews
- 1,127
- Age
- 15y ago

5 x New Mini BIC Lighter Child Resistant Assorted Colours
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 337
- Age
- 13y ago

BIC Mega Standard Utility Lighter (Pack of 2) - Black
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 10y ago
Newest
by launch date
BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 10
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

BIC J26 Maxi Lighter - Alloy Steel & Resin Build Lighters Up to 3000 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 6
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 9mo ago

BIC J25 Mini Lighter Alloy Steel & Resin Build Lighters Up to 1 450 Lights Assorted Colour & Long Lasting Gas Lighter Compact & Small Pocket Lighters for Smoking Camping & BBQ | Pack of 2
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago

4 X Genuine BIC Maxi Lighters Assorted Colours Pocket Size Summer BBQ Candles GIFT SET
- Price
- £7.11
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 2y ago

BIC J25 Long-Lasting Mini Lighters that lasts for up to 1 450 lights Assorted Colour Tray of 20
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- DLM Direct38%
- BIC37%
- SMART PRICE13%
- COUNTRY CLUB8%
- LIGHTERS4%
- Open — no brand owns it (0%)
Demand
Bic Lighter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Bic Lighter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bic lighter57K/yr
- bic lighters23K/yr
- bic lighters multipack11K/yr
- lighter bic7K/yr
- mini bic lighter5K/yr
- bic mini lighters3K/yr
Reviews and returns
What reviews say buyers love and hate about Bic Lighter
We read the reviews and the return reasons for every product selling here.
“Good value”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bic Lighter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









