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Bic Lighter

Fail

The top 5 brands take 100% of clicks, so Bic Lighter is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£59K/yr107K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 16 sellers

Flapen Score

Bic Lighter against its category

The dotted line is the Grocery average. Past it, Bic Lighter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bic Lighter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bic Lighter 107K times last year and spent an estimated £59K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
4.5%
Market size, estimated
£59Ka year
Peak month
November1.6× the quietest month
Top search term
bic lighter57K searches a year

02 · Price

A sale here is worth £12.36.

Listings sell for £12.36 on average, from £3.20 to £50.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.36 that is £1K to £3K a year per listing.

Average price
£12.36under the $15 to $100 sweet spot
Price range
£3.20–£50.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #4,722 within Firelighters & Matches. It carries 406 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
0%
Out of stock, average day
10.5%
Average rank
#4,722in Firelighters & Matches
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bic Lighter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • DLM Direct38%
  • BIC37%
  • SMART PRICE13%
  • COUNTRY CLUB8%
  • LIGHTERS4%
  • Open — no brand owns it (0%)

Demand

Bic Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bic Lighter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bic lighter57K/yr
  • bic lighters23K/yr
  • bic lighters multipack11K/yr
  • lighter bic7K/yr
  • mini bic lighter5K/yr
  • bic mini lighters3K/yr

Reviews and returns

What reviews say buyers love and hate about Bic Lighter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good value”
A buyer, on “Value For Money”24% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Bic Lighter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data