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Better Brush

Fail

Demand is soft, at -62.3% this quarter, so Better Brush is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£5K/yr22K searches / yr
90-day growth
-62.3%search demand this quarter
Competition
44%top-5 click share · 16 brands · 61 sellers

Flapen Score

Better Brush against its category

The dotted line is the Grocery average. Past it, Better Brush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Better Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Better Brush 22K times last year and spent an estimated £5K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Mar–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-62.3%
Conversion, latest week
2.3%
Market size, estimated
£5Ka year
Peak month
January4.3× the quietest month
Top search term
better brush14K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £3.55 to £16.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £9.88 that is £0 to £988 a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£3.55–£16.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£988
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #225 within Cleaning Tools. It carries 1,560 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
2.9%
Average rank
#225in Cleaning Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,560per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Better Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£204£408£612£816101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

61

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 95%

Open market

26%

  • Meown17%
  • Beldray16%
  • TDBS The Dustpan and Brush Store16%
  • SWISSPACK12%
  • EPISENT6%
  • GLOYY6%

Demand

Better Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Aug, Sep · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about Better Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
26%of negative reviews mention “Durability”
0.8%of orders come back
“Broke on first use”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Better Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data