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Better Brush

soft demand (-62.3% this quarter) — Better Brush doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 1Growth 0Conversion 29Competition 68Returns 96Price range 9Avg price 32Brand share 61Review moat 49Quality gap 83
This niche Category average

Is Better Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Better Brush is a £5K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar–Aug–Sep. Verdict: Skip it — 42/100.

Better Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -62.3% over the last 90 days and 2.3% of searches end in a purchase.

£5K

revenue / yr

Units sold / yr750
Search volume / yr-62.3%22K
Conversion rate2.3%
Avg price£9.88

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 61
Top-5 product click share44%
Open market32%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement81%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews1,560

Top Better Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£204£408£612£816101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

61

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

26%

  • Meown17%
  • Beldray16%
  • TDBS The Dustpan and Brush Store16%
  • SWISSPACK12%
  • EPISENT6%
  • GLOYY6%

Better Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR2.3%Products26Brands16Top 5 Brands68%OOS Rate2.9%Rating4.2★Reviews1,560Avg BSR#225
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Aug, Sep · busiest ÷ quietest = 4.3×

What reviews say buyers love and hate about Better Brush

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money17%

Excellent value for money

Quality-Overall14%

Excellent broom good quality

Ease Of Cleaning13%

Good tool for cleaning

Advertised Vs Actual Product10%

Exactly what I wanted

Ease Of Use9%

Easy to use

What buyers complain about

77% of reviews
Durability26%

Broke on first use

Quality-Overall14%

Poor quality

Size-Overall8%

Small

Functionality-Overall7%

Not as effective as I had hoped

Strength7%

Flimsy

Better Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Durability
19%
2Functionality-Overall
16%
3Defective Material/Parts
14%
4Add-Ons/Attachments
5%
5Size-Overall
5%

Common Better Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Better Brush 42/100 on Amazon United Kingdom — Skip it. The niche generates £5K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -62.3% over the last 90 days.
Search demand for Better Brush on Amazon United Kingdom peaks in Jan–Feb–Mar–Aug–Sep, where the busiest month runs 4.3× the quietest.