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42

better brush

Skip it

Soft demand (-62.3% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 29Competition 68Returns 96Price range 9Avg price 32Brand share 61Review moat 49Quality gap 83

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,559.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.88

avg listing price — sweet spot $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad£3.55–£16.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£5K

£5K/yr · 22K searches

Growth

Bad-62.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, better brush is a £5K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar–Aug–Sep. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

better brush market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£5K–£7K
units × avg price
Conversion rate
2.3%
Avg BSR
#225
Page quality
0%
Prime
65%
Sponsored
81%
Out of stock
2.9%
Avg brand age
34 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

61

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

26%

  • Meown17%
  • Beldray16%
  • TDBS The Dustpan and Brush Store16%
  • SWISSPACK12%
  • EPISENT6%
  • GLOYY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.3% search growth over the last 90 days.
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Aug, Sep · busiest ÷ quietest = 4.3×

Top better brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2048%£40812%£61216%£816101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about better brush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Excellent value for money”

Quality-Overall14%

“Excellent broom good quality”

Ease Of Cleaning13%

“Good tool for cleaning”

Advertised Vs Actual Product10%

“Exactly what I wanted”

Ease Of Use9%

“Easy to use”

Assembly/Installation6%

“This was easy to put together”

Strength5%

“Sturdy”

Weight Light4%

“it is light so it's easy to handle”

Efficiency3%

“Does the job nicely”

Durability2%

“bristles have lasted well”

What buyers complain about

Durability26%

“Broke on first use”

Quality-Overall14%

“Poor quality”

Size-Overall8%

“Small”

Functionality-Overall7%

“Not as effective as I had hoped”

Strength7%

“Flimsy”

Ease Of Use5%

“note though that it's hard work to use it properly”

Value For Money4%

“Expensive for how long it lasted”

Assembly/Installation3%

“Not happy, it goes together quite awkwardly and doesn't actually piece together correctly, which made the pole wobbly when using”

Ease Of Cleaning2%

“I wasnt pleased with the way the broom head moved when sweeping so I sent it back”

Adhesion/Stickiness2%

“Good brush, awful stick”

Top return reasons

Durability19%
Functionality-Overall16%
Defective Material/Parts14%
Add-Ons/Attachments5%
Size-Overall5%
Strength4%
Quality-Overall3%
Assembly/Installation3%
Advertised Vs Actual Product3%
Cleaning Modes3%

Common questions

Is better brush profitable to sell on Amazon United Kingdom?
The niche generates £5K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -62.3%. Flapen's verdict: Skip it (42/100).
How competitive is the better brush niche?
16 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in better brush?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.8%.
When does demand for better brush peak?
Demand peaks in Jan–Feb–Mar–Aug–Sep; the busiest month runs 4.3× the quietest.
What does it cost to enter the better brush niche?
Listings span £3.55–£16.20; the average listing price is £9.88 (sweet spot $15–$100). The average incumbent carries 1,560 reviews — the moat a new listing must climb.