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Better Brush

Fail

Demand is soft, at -62.3% this quarter, so Better Brush is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£5K/yr22K searches / yr
90-day growth
-62.3%search demand this quarter
Competition
44%top-5 click share · 16 brands · 61 sellers

Flapen Score

Better Brush against its category

The dotted line is the Grocery average. Past it, Better Brush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Better Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Better Brush 22K times last year and spent an estimated £5K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Mar–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-62.3%
Conversion, latest week
2.3%
Market size, estimated
£5Ka year
Peak month
January4.3× the quietest month
Top search term
better brush14K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £3.55 to £16.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £9.88 that is £0 to £988 a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£3.55–£16.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£988
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #225 within Cleaning Tools. It carries 1,560 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
65%
Out of stock, average day
2.9%
Average rank
#225in Cleaning Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,560per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Better Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£204£408£612£816101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

61

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

26%

  • Meown17%
  • Beldray16%
  • TDBS The Dustpan and Brush Store16%
  • SWISSPACK12%
  • EPISENT6%
  • GLOYY6%

Demand

Better Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Aug, Sep · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about Better Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.39

Broke on first use

Broke after a couple of months

Broke in minutes

Quality-Overall14%+0.17

Poor quality

really poor quality - fell apart within a month

Poor quality and flimsy

Size-Overall8%−0.08

Small

Not fit for purpose

appearing too short

Functionality-Overall7%−0.04

Not as effective as I had hoped

Not working

Picks up hair the vacuum can't

Strength7%−0.02

Flimsy

This is not robust

Not strong enough

Love

Value For Money17%+1.15

Excellent value for money

Good value

Value for money

Quality-Overall14%+0.17

Excellent broom good quality

Good quality brush

Excellent quality

Ease Of Cleaning13%+0.71

Good tool for cleaning

really easy to clean

cleans amazingly x

Advertised Vs Actual Product10%+1.05

Exactly what I wanted

Just as described

it seems to do the job

Ease Of Use9%+0.31

Easy to use

Easy pick up

handy

Return

0.8% Return rate 11% Fixable by listing

Durability19%█▅▅▄▇█

Broke on first use

Broke after a couple of months

Broke in minutes

Functionality-Overall16%▂▅█▇▅▅

Not as effective as I had hoped

Not working

Picks up hair the vacuum can't

Defective Material/Parts14%▃▅█▇▄▄
Add-Ons/Attachments5%▂▂▃▇█▃
Size-Overall5%▁█▄▆▁▅

Small

Not fit for purpose

appearing too short

FAQ

Common Better Brush questions

Answered from the same tracked data.