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Belgian Chocolates Gift Box

Fail

Demand is soft, at -55.2% this quarter, so Belgian Chocolates Gift Box is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£49K/yr54K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
45%top-5 click share · 7 brands · 11 sellers

Flapen Score

Belgian Chocolates Gift Box against its category

The dotted line is the Grocery average. Past it, Belgian Chocolates Gift Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belgian Chocolates Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Belgian Chocolates Gift Box 54K times last year and spent an estimated £49K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
4.1%
Market size, estimated
£49Ka year
Peak month
December7.5× the quietest month
Top search term
martins chocolates24K searches a year

02 · Price

A sale here is worth £21.84.

Listings sell for £21.84 on average, from £8.21 to £57.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.84 that is £0 to £2K a year per listing.

Average price
£21.84inside the $15 to $100 sweet spot
Price range
£8.21–£57.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #423 within Chocolate Candy. It carries 169 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
70%
Out of stock, average day
33.4%
Average rank
#423in Chocolate Candy
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Belgian Chocolates Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 93%

Open market

1%

  • Amelie Chocolat44%
  • Martin’s Chocolatier33%
  • HARRIS & JAMES14%
  • Holdsworth Handmade English chocolates3%
  • Youlden's of yorkshire3%
  • Mayfair Chocolatier2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Belgian Chocolates Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Belgian Chocolates Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • martins chocolates24K/yr
  • amelie chocolat10K/yr
  • martins chocolatier11K/yr
  • martins chocolates gift box5K/yr
  • amelie chocolates4K/yr

Reviews and returns

What reviews say buyers love and hate about Belgian Chocolates Gift Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.02

massively overpriced

Bit pricey

Maybe a tad bit expensive

Taste-Overall21%+1.54

not very tasty

very cheap tasting

Taste melts in your mouth

Flavor8%−0.11

They lacked any distinct flavours that to the fact they all taste the same

And wont order again there was no definite flavours

Size-Overall8%−0.06

they are small

Chocolates very small

Small

Storage Temperature8%−0.11

and I dont know why in freezing temperatures

4 were melted

all the chocolates contained in the box have melted into a gooey mess

Love

Taste-Overall44%+1.54

Absolutely delicious

Delicious chocolate

Absolutely delicious chocolates

Gifting Purpose23%+3.08

Lovely Gift

Christmas gift

Ideal for gift

Quality-Overall11%−0.01

Quality chocolates

Quality Chocolates

Good value - quality product

Value For Money8%−0.02

Great value

good price too

Worth the money

Flavor6%−0.11

Delicious flavours

I absolutely love this chocolate, wonderful flavours and textures, would buy again and again

and she was a thoughlly pleased with them especially with all the different flavours

Return

0.1% Return rate 0% Fixable by listing

Storage Temperature100%▁▁▁▁█▁

and I dont know why in freezing temperatures

4 were melted

all the chocolates contained in the box have melted into a gooey mess

FAQ

Common Belgian Chocolates Gift Box questions

Answered from the same tracked data.