Belgian Chocolates Gift Box
FailDemand is soft, at -55.2% this quarter, so Belgian Chocolates Gift Box is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £49K/yr54K searches / yr
- 90-day growth
- -55.2%search demand this quarter
- Competition
- 45%top-5 click share · 7 brands · 11 sellers
Flapen Score
Belgian Chocolates Gift Box against its category
The dotted line is the Grocery average. Past it, Belgian Chocolates Gift Box is stronger. Inside it, weaker.
Market
The Belgian Chocolates Gift Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Belgian Chocolates Gift Box 54K times last year and spent an estimated £49K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -55.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £49Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- martins chocolates24K searches a year
02 · Price
A sale here is worth £21.84.
Listings sell for £21.84 on average, from £8.21 to £57.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.84 that is £0 to £2K a year per listing.
- Average price
- £21.84inside the $15 to $100 sweet spot
- Price range
- £8.21–£57.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #423 within Chocolate Candy. It carries 169 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 70%
- Out of stock, average day
- 33.4%
- Average rank
- #423in Chocolate Candy
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 169per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Belgian Chocolates Gift Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Martins Chocolatier Signature Artisan Collection - English Luxury Chocolate Gift Box 27 Pieces Milk Dark White Assorted Pralines & Truffles
- Price
- £25.20
- Rating
- 4.6/5
- Reviews
- 1,641
- Age
- 5y ago

Martins Chocolatier Martins Chocolatier Simply Loveable Collection | Luxury Handmade Chocolate Gift Box | 16 Belgian Chocolates in 15 Assorted Flavours 249.0 gram
- Price
- £15.66
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 3y ago

Martins Chocolatier Mystery Box Chocolate Selection Box | 27 Assorted Belgian Chocolates | Luxury Chocolates Including Pralines Truffles & Ganaches (340g)
- Price
- £23.32
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

Amelie Chocolat Luxury Collection | Luxury Handmade Chocolates | Adult Chocolate Gifts | 15 Assorted Chocolates | Belgian Chocolate Gifts | Chocolate Fillings | Chocolate Pralines | Chocolate Ganache
- Price
- £14.11
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

Amelie Chocolat Woodland Chocolates | Autumn Chocolates | Seasonal Chocolate Gifts
- Price
- £20.23
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 10mo ago
Trending
90-day click momentum
Martins Chocolatier Mystery Chocolate Box | 27 Assorted Belgian & Dutch Chocolates (340g) | Luxury Pralines Truffles & Ganaches | Handcrafted Selection | Great Value Gourmet Gift
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Holdsworth Chocolates Occasions Collection - Happy Birthday Box Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates 200g
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Martins Chocolatier Signature Artisan Collection - English Luxury Chocolate Gift Box 27 Pieces Milk Dark White Assorted Pralines & Truffles
- Price
- £25.20
- Rating
- 4.6/5
- Reviews
- 1,641
- Age
- 5y ago

Harris & James Great British Café 24 Piece Chocolates Gift Box. Handmade Luxury Chocolates - A Celebration Of Timeless Café Favourites From Silky Lattes To Classic Desserts.
- Price
- £21.99
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Martins Chocolatier Mystery Box Chocolate Selection Box | 27 Assorted Belgian Chocolates | Luxury Chocolates Including Pralines Truffles & Ganaches (340g)
- Price
- £23.32
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
Newest
by launch date
Martins Chocolatier Mystery Chocolate Box | 27 Assorted Belgian & Dutch Chocolates (340g) | Luxury Pralines Truffles & Ganaches | Handcrafted Selection | Great Value Gourmet Gift
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Martins Chocolatier Mystery Box Chocolate Selection Box | 27 Assorted Belgian Chocolates | Luxury Chocolates Including Pralines Truffles & Ganaches (340g)
- Price
- £23.32
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago

Harris & James Great British Café 24 Piece Chocolates Gift Box. Handmade Luxury Chocolates - A Celebration Of Timeless Café Favourites From Silky Lattes To Classic Desserts.
- Price
- £21.99
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Amelie Chocolat Woodland Chocolates | Autumn Chocolates | Seasonal Chocolate Gifts
- Price
- £20.23
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 10mo ago

Amelie Chocolat Luxury 75 Chocolate Collection | Luxury Handmade Chocolates | Adult Chocolate Gifts | 75 Assorted Chocolates | Belgian Gifts | Assorted Fillings
- Price
- £57.68
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 93%
Open market
1%
- Amelie Chocolat44%
- Martin’s Chocolatier33%
- HARRIS & JAMES14%
- Holdsworth Handmade English chocolates3%
- Youlden's of yorkshire3%
- Mayfair Chocolatier2%
- Open — no brand owns it (1 brand, 1%)
Demand
Belgian Chocolates Gift Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Belgian Chocolates Gift Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- martins chocolates24K/yr
- amelie chocolat10K/yr
- martins chocolatier11K/yr
- martins chocolates gift box5K/yr
- amelie chocolates4K/yr
Reviews and returns
What reviews say buyers love and hate about Belgian Chocolates Gift Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
massively overpriced
Bit pricey
Maybe a tad bit expensive
not very tasty
very cheap tasting
Taste melts in your mouth
They lacked any distinct flavours that to the fact they all taste the same
And wont order again there was no definite flavours
they are small
Chocolates very small
Small
and I dont know why in freezing temperatures
4 were melted
all the chocolates contained in the box have melted into a gooey mess
Love
Absolutely delicious
Delicious chocolate
Absolutely delicious chocolates
Lovely Gift
Christmas gift
Ideal for gift
Quality chocolates
Quality Chocolates
Good value - quality product
Great value
good price too
Worth the money
Delicious flavours
I absolutely love this chocolate, wonderful flavours and textures, would buy again and again
and she was a thoughlly pleased with them especially with all the different flavours
Return
0.1% Return rate 0% Fixable by listing
and I dont know why in freezing temperatures
4 were melted
all the chocolates contained in the box have melted into a gooey mess
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belgian Chocolates Gift Box questions
Answered from the same tracked data.









