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Belgian Chocolate

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -33.8% this quarter, so Belgian Chocolate is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£130K/yr184K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
45%top-5 click share · 11 brands · 42 sellers

Flapen Score

Belgian Chocolate against its category

The dotted line is the Grocery average. Past it, Belgian Chocolate is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belgian Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Belgian Chocolate 184K times last year and spent an estimated £130K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
3.8%
Market size, estimated
£130Ka year
Peak month
December6.1× the quietest month
Top search term
belgian chocolate69K searches a year

02 · Price

A sale here is worth £18.81.

Listings sell for £18.81 on average, from £7.71 to £39.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.81 that is £2K to £5K a year per listing.

Average price
£18.81inside the $15 to $100 sweet spot
Price range
£7.71–£39.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #377 within Chocolate Candy. It carries 699 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
81%
Out of stock, average day
4.2%
Average rank
#377in Chocolate Candy
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
699per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Belgian Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

6%

  • Leonidas64%
  • Callebaut12%
  • Hamiltons6%
  • LZBBD6%
  • Azriel3%
  • Friars2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Belgian Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Belgian Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belgian chocolate69K/yr
  • leonidas belgian chocolates31K/yr
  • belgium chocolate22K/yr
  • leonidas16K/yr
  • belgian chocolates10K/yr
  • belgian chocolates gift box16K/yr
  • neuhaus chocolate7K/yr
  • leonidas chocolates8K/yr
  • leonidas chocolate5K/yr

Reviews and returns

What reviews say buyers love and hate about Belgian Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.02

very expensive for the quality

Expensive

A little expensive

Taste-Overall10%+3.19

not very tasty

Very average in taste and completely underwhelming

Taste melts in your mouth

Quality-Overall10%−0.06

Low Quality

these are not high quality chocolates as advertised

Not as good as Neuhaus

Size-Overall7%−0.04

they are small

Box looks very small

Chocolates very small

Storage Temperature4%−0.05

A lot of it is all melted together

4 were melted

all the chocolates contained in the box have melted into a gooey mess

Love

Taste-Overall45%+3.19

Absolutely delicious

Very good chocolate

Delicious chocolates

Quality-Overall9%−0.06

Good Quality Delivered in Good Time

Excellent, quality chocolates

Amazing quality

Gifting Purpose8%+0.82

Very pleased a really great gift anytime of year I am giving it as a birthday gift

Beautiful gift package

Fantastic gift

Flavor7%

Very good flavour

Great chocolates,

Excellent, very addictive if you like hazelnut chocolate

Value For Money5%−0.02

Great value

Great value

well worth the money

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁█▁

Not as described

presentation is misleading

Not as advertised

FAQ

Common Belgian Chocolate questions

Answered from the same tracked data.