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Belgian Chocolate

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -33.8% this quarter, so Belgian Chocolate is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£130K/yr184K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
45%top-5 click share · 11 brands · 42 sellers

Flapen Score

Belgian Chocolate against its category

The dotted line is the Grocery average. Past it, Belgian Chocolate is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belgian Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Belgian Chocolate 184K times last year and spent an estimated £130K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
3.8%
Market size, estimated
£130Ka year
Peak month
December6.1× the quietest month
Top search term
belgian chocolate69K searches a year

02 · Price

A sale here is worth £18.81.

Listings sell for £18.81 on average, from £7.71 to £39.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.81 that is £2K to £5K a year per listing.

Average price
£18.81inside the $15 to $100 sweet spot
Price range
£7.71–£39.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #377 within Chocolate Candy. It carries 699 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
81%
Out of stock, average day
4.2%
Average rank
#377in Chocolate Candy
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
699per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Belgian Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

42

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 86%

Open market

6%

  • Leonidas64%
  • Callebaut12%
  • Hamiltons6%
  • LZBBD6%
  • Azriel3%
  • Friars2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Belgian Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Belgian Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • belgian chocolate69K/yr
  • leonidas belgian chocolates31K/yr
  • belgium chocolate22K/yr
  • leonidas16K/yr
  • belgian chocolates10K/yr
  • belgian chocolates gift box16K/yr
  • neuhaus chocolate7K/yr
  • leonidas chocolates8K/yr
  • leonidas chocolate5K/yr

Reviews and returns

What reviews say buyers love and hate about Belgian Chocolate

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“very expensive for the quality”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Belgian Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data