Belgian Chocolate
MaybeReturns run at only 0.0% of orders. But demand is soft, at -33.8% this quarter, so Belgian Chocolate is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £130K/yr184K searches / yr
- 90-day growth
- -33.8%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 42 sellers
Flapen Score
Belgian Chocolate against its category
The dotted line is the Grocery average. Past it, Belgian Chocolate is stronger. Inside it, weaker.
Market
The Belgian Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Belgian Chocolate 184K times last year and spent an estimated £130K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -33.8%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £130Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- belgian chocolate69K searches a year
02 · Price
A sale here is worth £18.81.
Listings sell for £18.81 on average, from £7.71 to £39.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.81 that is £2K to £5K a year per listing.
- Average price
- £18.81inside the $15 to $100 sweet spot
- Price range
- £7.71–£39.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #377 within Chocolate Candy. It carries 699 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 81%
- Out of stock, average day
- 4.2%
- Average rank
- #377in Chocolate Candy
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 699per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Belgian Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Leonidas Mixed Belgian Chocolates 250g Assortment Gift Box 14pcs Milk White & Dark Chocolates Ribbon Wrapped 100% Cocoa Butter No Palm Oil
- Price
- £13.11
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 6y ago

Leonidas Heritage Fine Belgian Chocolate Blue TIn Assortment Filled with Our Most Popular Pieces Milk White & Dark (16 Piece Blue Tin 240g)
- Price
- £21.09
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 6y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago

Leonidas Belgian Chocolates - Mixed Selection 500g
- Price
- £26.34
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 6y ago

Leonidas Heritage Gold Tin Fine Belgian Chocolate Assortment (30 Pieces) Timeless Tin. Irresistible Taste. Crafted in Belgium.
- Price
- £29.51
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 6y ago
Trending
90-day click momentum
Wonky Chocolate - Belgian Pralines thatUltra-Premium Ethically Sourced - Made of Rescued Surplus Pods from Artisan Chocolatiers to the Biggest Brands in the World.
- Price
- £14.43
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

Gudrun Mix Variety Belgian Chocolate Ballotin Gift Box Premium Assorted Chocolates 8 Pieces Beautifully Wrapped 130g Perfect for Gifting on Mothers day Fathers day and Christmas (Red Wrapping)
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4mo ago

Leonidas Heritage Fine Belgian Chocolate Blue TIn Assortment Filled with Our Most Popular Pieces Milk White & Dark (16 Piece Blue Tin 240g)
- Price
- £21.09
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 6y ago

Leonidas Heritage Gold Tin Fine Belgian Chocolate Assortment (30 Pieces) Timeless Tin. Irresistible Taste. Crafted in Belgium.
- Price
- £29.51
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 6y ago

Callebaut 823 Finest Belgian Milk Chocolate Couverture Callets 33.6% Cocoa 1kg
- Price
- £18.42
- Rating
- 4.7/5
- Reviews
- 6,629
- Age
- 14y ago
Newest
by launch date
Gudrun Mix Variety Belgian Chocolate Ballotin Gift Box Premium Assorted Chocolates 8 Pieces Beautifully Wrapped 130g Perfect for Gifting on Mothers day Fathers day and Christmas (Red Wrapping)
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4mo ago

Wonky Chocolate - Belgian Pralines thatUltra-Premium Ethically Sourced - Made of Rescued Surplus Pods from Artisan Chocolatiers to the Biggest Brands in the World.
- Price
- £14.43
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

Leonidas Belgian Dark Chocolate Ballotin 250g Gift Box Premium Belgian Pralines in Classic Gold Packaging Luxury Chocolate Gift (250 Gr Dark Chocolate)
- Price
- £16.91
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 11mo ago

Leonidas Belgian Milk Chocolate Ballotin for Christmas 250g Gift Box Premium Belgian Pralines in Classic Gold Packaging Luxury Chocolate Gift (250 Gr Milk Chocolate)
- Price
- £16.91
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 11mo ago

Friars Signature Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Special Occasions Birthday Valentines Anniversary
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
42
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
6%
- Leonidas64%
- Callebaut12%
- Hamiltons6%
- LZBBD6%
- Azriel3%
- Friars2%
- Open — no brand owns it (5 brands, 6%)
Demand
Belgian Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Belgian Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- belgian chocolate69K/yr
- leonidas belgian chocolates31K/yr
- belgium chocolate22K/yr
- leonidas16K/yr
- belgian chocolates10K/yr
- belgian chocolates gift box16K/yr
- neuhaus chocolate7K/yr
- leonidas chocolates8K/yr
- leonidas chocolate5K/yr
Reviews and returns
What reviews say buyers love and hate about Belgian Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very expensive for the quality
Expensive
A little expensive
not very tasty
Very average in taste and completely underwhelming
Taste melts in your mouth
Low Quality
these are not high quality chocolates as advertised
Not as good as Neuhaus
they are small
Box looks very small
Chocolates very small
A lot of it is all melted together
4 were melted
all the chocolates contained in the box have melted into a gooey mess
Love
Absolutely delicious
Very good chocolate
Delicious chocolates
Good Quality Delivered in Good Time
Excellent, quality chocolates
Amazing quality
Very pleased a really great gift anytime of year I am giving it as a birthday gift
Beautiful gift package
Fantastic gift
Very good flavour
Great chocolates,
Excellent, very addictive if you like hazelnut chocolate
Great value
Great value
well worth the money
Return
0.0% Return rate 100% Fixable by listing
Not as described
presentation is misleading
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belgian Chocolate questions
Answered from the same tracked data.









