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Belgian Beer

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 100% of clicks, so Belgian Beer is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£315K/yr178K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
72%top-5 click share · 5 brands · 9 sellers

Flapen Score

Belgian Beer against its category

The dotted line is the Grocery average. Past it, Belgian Beer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belgian Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Belgian Beer 178K times last year and spent an estimated £315K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
7.7%
Market size, estimated
£315Ka year
Peak month
December3.6× the quietest month
Top search term
belgian beer51K searches a year

02 · Price

A sale here is worth £23.06.

Listings sell for £23.06 on average, from £6.46 to £39.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £23.06 that is £17K to £23K a year per listing.

Average price
£23.06inside the $15 to $100 sweet spot
Price range
£6.46–£39.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£23K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Beer, Wine & Spirits. It carries 169 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#93in Beer, Wine & Spirits
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Belgian Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£47K£94K£142K£189K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Leffe79%
  • Beer Hunter10%
  • La Trappe4%
  • St Pierre4%
  • Tripel Karmeliet3%
  • Open — no brand owns it (0%)

Demand

Belgian Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Belgian Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • belgian beer51K/yr
  • leffe blonde beer37K/yr
  • leffe38K/yr
  • belgium beer16K/yr
  • blonde beer8K/yr
  • leffe beer6K/yr
  • belgian beer gift set8K/yr
  • duvel beer5K/yr
  • trappist beer5K/yr
  • duvel4K/yr

Reviews and returns

What reviews say buyers love and hate about Belgian Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.03

Not as tasty as some of the more recognisable Belgian beers

Leffe

Quality-Overall20%−0.34

Poor quality item from Amazon UK

is far inferior in quality compared to the Belgian Leffe

Advertised Vs Actual Product20%−0.18
Durability10%+0.25

Did not last long

Love

Alcohol Flavor44%+2.59

This Leffe Blonde 0% is excellent alcohol free beer - Leffe great taste

still very drinkable

the beer is amazing

Taste-Overall15%−0.03

Great beer

excellent taste and value

Really nice hoppy taste

Value For Money12%+0.77

all of which are probably worth £3-4 each

getting the glass free which is great value

it's a bargain

Quality-Overall11%−0.34

The product is wonderful

The product itself is good HOWEVER

Gifting Purpose10%+0.92

Great gift

made a great Valentines gift

Great gifts - spot on

FAQ

Common Belgian Beer questions

Answered from the same tracked data.