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Beetroot

Maybe

Buyers convert on 27.2% of searches. But products sell for $3.39 on average, outside the sweet spot, so Beetroot is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£288K/yr312K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
48%top-5 click share · 10 brands · 33 sellers

Flapen Score

Beetroot against its category

The dotted line is the Grocery average. Past it, Beetroot is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beetroot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beetroot 312K times last year and spent an estimated £288K. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

27.2% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
27.2%
Market size, estimated
£288Ka year
Peak month
September1.5× the quietest month
Top search term
beetroot227K searches a year

02 · Price

A sale here is worth £3.39.

Listings sell for £3.39 on average, from £0.68 to £24.15. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £3.39 that is £8K to £10K a year per listing.

Average price
£3.39under the $15 to $100 sweet spot
Price range
£0.68–£24.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #362 within Tinned & Jarred Food. It carries 595 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#362in Tinned & Jarred Food
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Beetroot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

3%

  • Morrisons57%
  • Baxters18%
  • by Amazon14%
  • EVO NUTRITION4%
  • NEW LEAF PRODUCTS2%
  • BEET IT1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Beetroot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Beetroot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beetroot227K/yr
  • beet53K/yr
  • pickled beetroot9K/yr
  • beetroot salad5K/yr
  • beets6K/yr
  • baby beetroot3K/yr
  • fresh beetroot5K/yr
  • organic beetroot5K/yr

Reviews and returns

What reviews say buyers love and hate about Beetroot

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+0.11

They tasted pretty gross

have no taste

Appears tasteless

Dosage11%−0.06

I'm not one for following tablet regimes accurately

The claim of 32,500 MG I find confusing

In this case I will be half dosing as that should be more than enough

Functionality-Overall6%−0.06

Not working

I haven't find any difference

Im not sure how effective these are

Blood Pressure5%+0.33

Small drop in blood pressure

I have high blood pressure

Zero results for my BP

Ingredients-Overall5%−0.05

Very poor quality as the main ingredient is corn starch which is just a filler

Other ingredients

.there is no RDA for the active ingredients

Love

Quality-Overall19%+1.08

Excellent product

Well-made, easy to take

Great make and Purchase

Value For Money13%+0.90

Good price

Great value

Good value for money

Advertised Vs Actual Product10%+0.63

as advertised

Works as said

As described

Ease Of Chewing/Swallowing8%

Love these easy swallow no after taste recommended

Easy to swallow

no issues swallowing them

Taste-Overall7%+0.11

no nasty after taste

Good taste

No foul taste

FAQ

Common Beetroot questions

Answered from the same tracked data.