How competitive is the Beetroot niche on Amazon United Kingdom?

10 brands and 33 sellers compete in Beetroot on Amazon United Kingdom. The top 5 Beetroot products take 48% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Beetroot?

Beetroot buyers on Amazon United Kingdom complain most about Taste-Overall, Dosage, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Beetroot niche?

Beetroot sells for £3.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.68–£24.15. The average incumbent carries 595 reviews — the moat a new listing must climb.

Beetroot

Beetroot shows searches that convert (27.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Beetroot profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beetroot is a £288K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 56/100.

Beetroot: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.0% over the last 90 days and 27.2% of searches end in a purchase.

£288K

revenue / yr

Units sold / yr100K

Search volume / yr+20.0%312K

Conversion rate27.2%

Avg price£3.39

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers10 · 33

Top-5 product click share48%

Open market5%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Beetroot products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Sliced Beetroot 340g

Price: £1.14
Rating: 4.6/5
Reviews: 1,450
Age: 10y ago

Morrisons Market St Cooked Beetroot 300g

Price: £0.92
Rating: 4.6/5
Reviews: 1,007
Age: 10y ago

Morrisons Market St Pickled Beetroot 250g

Price: £0.90
Rating: 4.5/5
Reviews: 830
Age: 9y ago

Baxters Crinkled Beetroot 567g

Price: £2.08
Rating: 4.8/5
Reviews: 611
Age: 10y ago

by Amazon Beetroot 250g

Price: £0.68
Rating: 4.6/5
Reviews: 440
Age: 4y ago

Newest

by launch date

Morrisons Beetroot Salad 250g

Price: £2.26
Rating: 3.0/5
Reviews: 1
Age: 3mo ago

Beetroot Complex & L-Citrulline 10 000mg | 180 Capsules | High Strength | Nitric Oxide Booster to Support Circulation for Energy & Daily Wellness | Vegan Non-GMO UK Made 3 Months | EVO NUTRITION

Price: £8.11
Rating: 4.4/5
Reviews: 1,301
Age: 11mo ago

Beetroot Capsules 5100mg - High Strength Beetroot Supplement 180 Vegan Capsules - Nitric Oxide - Enriched with Black Pepper Made in The UK By New Leaf

Price: £8.22
Rating: 4.5/5
Reviews: 1,895
Age: 1y ago

Beetroot Tablets 12 000mg | 120 Tablets (4 Month Supply) | High Strength 25:1 Beetroot Extract | Suitable for Vegans and Vegetarians | By Horbaach

Price: £7.44
Rating: 4.4/5
Reviews: 656
Age: 3y ago

by Amazon Organic Bunched Beetroot 450g

Price: £2.07
Rating: 4.5/5
Reviews: 202
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

Morrisons57%
Baxters18%
by Amazon14%
EVO NUTRITION4%
NEW LEAF PRODUCTS2%
BEET IT1%
Open — no brand owns it (4 brands, 3%)

Beetroot demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume312KCVR27.2%Products28Brands10Top 5 Brands95%OOS Rate0.2%Rating4.5★Reviews595Avg BSR#362

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Beetroot search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beetroot227K/yr +16.2%27.8% conv.
beet53K/yr +40.4%4.0% conv.
pickled beetroot9K/yr +65.7%21.0% conv.
beetroot salad5K/yr +161.1%17.9% conv.
beets6K/yr -0.1%8.9% conv.
baby beetroot3K/yr +129.2%31.4% conv.
fresh beetroot5K/yr +5.9%18.5% conv.
organic beetroot5K/yr -18.8%8.3% conv.

What reviews say buyers love and hate about Beetroot

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall19%

“Excellent product”

Value For Money13%

“Good price”

Advertised Vs Actual Product10%

“as advertised”

Ease Of Chewing/Swallowing8%

“Love these easy swallow no after taste recommended”

Taste-Overall7%

“no nasty after taste”

What buyers complain about

52% of reviews

Taste-Overall11%

“They tasted pretty gross”

Dosage11%

“I'm not one for following tablet regimes accurately”

Functionality-Overall6%

“Not working”

Blood Pressure5%

“Small drop in blood pressure”

Ingredients-Overall5%

“Very poor quality as the main ingredient is corn starch which is just a filler”

Common Beetroot questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beetroot 56/100 on Amazon United Kingdom — Worth a look. The niche generates £288K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +20.0% over the last 90 days.