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Beer Gifts for Men

Pass

Beer Gifts for Men scores 70 out of 100, a Pass. Shoppers spend $746K a year here, search demand grew +53.4% this quarter, and returns run at 0.5% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,976 Grocery niches · +24 vs the category median of 46
Market size
£746K/yr869K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
44%top-5 click share · 22 brands · 24 sellers

Flapen Score

Beer Gifts for Men against its category

The dotted line is the Grocery average. Past it, Beer Gifts for Men is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beer Gifts for Men 869K times last year and spent an estimated £746K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 869K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £746K a year.

Searches, last 12 months
869K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
4.1%
Market size, estimated
£746Ka year
Peak month
December12.0× the quietest month
Top search term
beer gifts for men316K searches a year

02 · Price

A sale here is worth £21.10.

Listings sell for £21.10 on average, from £5.15 to £43.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £21.10 that is £11K to £16K a year per listing.

Average price
£21.10inside the $15 to $100 sweet spot
Price range
£5.15–£43.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #39 within Beer, Wine & Spirits. It carries 223 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
17.1%
Average rank
#39in Beer, Wine & Spirits
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
33

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Beer Gifts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£149K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

24

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

44%

Top 20: 84%

Open market

39%

  • Greene King20%
  • Badger11%
  • Blue Tree10%
  • QWERTY Beer Box7%
  • SERIOUS PIG7%
  • Hobsons7%

Demand

Beer Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Beer Gifts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer gifts for men316K/yr
  • craft beer86K/yr
  • beer gift set90K/yr
  • beer gift59K/yr
  • beer gifts54K/yr
  • craft beer gift set48K/yr
  • beer hamper32K/yr
  • lager gift set37K/yr
  • fathers day beer5K/yr
  • beer hampers for men19K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Gifts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%−0.18

Expensive for what you receive

Expensive

Way too expensive

Gifting Purpose16%+2.95

there was a bottle missing making it unsuitable for gifting

Disappointed as this is a gift

Dissapointing present

Size-Overall10%−0.11

Doesn't fit most bottles

Too small

Far too small

Quality-Overall2%−0.02

I expected much better quality control

Artificial Sweeteners1%+0.04

Just a bit too artificial

Love

Gifting Purpose41%+2.95

Amazing Gift

Birthday gift

Good gift, presentable

Quality-Overall16%−0.02

A most beautiful quality glass

Excellent product

Excellent premium quality

Value For Money12%−0.18

Excellent value for money

Good for the price

Fantastic and worth the money

Taste-Overall8%+0.61

Great taste

a variety of excellent snacks

great tasting beers

Alcohol Flavor7%+0.07

This is decent beer

Nice beer

Great Beer and Great Gift

Return

0.5% Return rate 59% Fixable by listing

Size-Overall58%▅████▄

Doesn't fit most bottles

Too small

Far too small

Gifting Purpose13%▁▁▁▁▁█

there was a bottle missing making it unsuitable for gifting

Disappointed as this is a gift

Dissapointing present

Quality-Overall3%█▁▁▁▁▁

I expected much better quality control

Compatibility-Overall3%▁▁▁▁▁█
Heating3%▁▁▁▁▁█

FAQ

Common Beer Gifts for Men questions

Answered from the same tracked data.