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Beer Gifts for Men

Pass

Beer Gifts for Men scores 70 out of 100, a Pass. Shoppers spend an estimated $746K a year here, search demand grew +53.4% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 2,976 Grocery niches · +24 vs the category median of 46
Market size
£746K/yr869K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
44%top-5 click share · 22 brands · 24 sellers

Flapen Score

Beer Gifts for Men against its category

The dotted line is the Grocery average. Past it, Beer Gifts for Men is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Gifts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beer Gifts for Men 869K times last year and spent an estimated £746K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 869K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £746K a year.

Searches, last 12 months
869K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
4.1%
Market size, estimated
£746Ka year
Peak month
December12.0× the quietest month
Top search term
beer gifts for men316K searches a year

02 · Price

A sale here is worth £21.10.

Listings sell for £21.10 on average, from £5.15 to £43.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £21.10 that is £11K to £16K a year per listing.

Average price
£21.10inside the $15 to $100 sweet spot
Price range
£5.15–£43.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #39 within Beer, Wine & Spirits. It carries 223 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
85%
Out of stock, average day
17.1%
Average rank
#39in Beer, Wine & Spirits
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
223per listing
Listings tracked
33

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Beer Gifts for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£149K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

24

Est. top-5 brand share

55%

Top 20: 98%

Est. top-5 click share

44%

Top 20: 84%

Open market

39%

  • Greene King20%
  • Badger11%
  • Blue Tree10%
  • QWERTY Beer Box7%
  • SERIOUS PIG7%
  • Hobsons7%

Demand

Beer Gifts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Beer Gifts for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beer gifts for men316K/yr
  • craft beer86K/yr
  • beer gift set90K/yr
  • beer gift59K/yr
  • beer gifts54K/yr
  • craft beer gift set48K/yr
  • beer hamper32K/yr
  • lager gift set37K/yr
  • fathers day beer5K/yr
  • beer hampers for men19K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Gifts for Men

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Gifting Purpose”
35%of negative reviews mention “Value For Money”
0.5%of orders come back
“Expensive for what you receive”
A buyer, on “Value For Money”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beer Gifts for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data