Beer

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+13.7%

Conversion, latest week

8.1%

Market size, estimated

£3.8Ma year

Peak month

December2.3× the quietest month

Top search term

beer1.6M searches a year

Listings sell for £10.31 on average, from £6.62 to £19.11. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At £10.31 that is £155K to £206K a year per listing.

Average price

£10.31under the $15 to $100 sweet spot

Price range

£6.62–£19.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

£155K–£206K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #60 within Beer, Wine & Spirits. It carries 1,469 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#60in Beer, Wine & Spirits

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,469per listing

Listings tracked

20

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months