beer
Launch itA $3.8M/yr market growing +13.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£3.8M£3.8M/yr · 4.5M searches
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,468.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£6.62–£19.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, beer is a £3.8M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Launch it — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
beer market data
- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- £4.1M–£5.2M
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 1.2%
- Avg brand age
- 72 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
49
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
21%
- STELLA ARTOIS29%
- Budweiser15%
- Heineken12%
- Carlsberg10%
- San Miguel7%
- Cruzcampo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top beer search terms
- beer1.6M/yr
- lager613K/yr
- beers and lagers offers415K/yr
- budweiser251K/yr
- lager offers deal of the day232K/yr
- stella artois cans 18 x 440220K/yr
- stella145K/yr
- beers121K/yr
- carling lager 18 pack128K/yr
- cruzcampo89K/yr
Top beer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stella Artois Premium Lager Beer Can 440ml (Pack of 18) Packaging May Vary
STELLA ARTOIS£11.394.7★4,200 rev
Heineken Lager Beer Cans 15x 440ml
Heineken£10.894.7★1,701 rev
Budweiser Lager Beer Cans 15 x 440ml
Budweiser£9.314.6★2,601 rev
Carlsberg Pilsner 18 x 440ml
Carlsberg£9.094.4★79 rev
Cruzcampo 10x440ml Cans
Cruzcampo£8.514.6★138 rev
Newest
by launch date
San Miguel Premium Lager Beer 12x330ml bottle
San Miguel£9.3340 rev
San Miguel Especial Premium Lager Beer 10 x 440ml cans
San Miguel£9.2759 rev
Bud Light Beer Cans 18 x 440 ml
Bud Light£9.1059 rev
Kronenbourg 1664 Biere Beer Lager 440ml Can (Pack of 10)
1664 Blanc£9.1351 rev
Carlsberg Pilsner 18 x 440ml
Carlsberg£9.0979 rev
Trending
90-day click momentum
Corona Extra Mexican Lager Beer Bottles 12x330ml
Corona£12.654.8★
San Miguel Premium Lager Beer 12x330ml bottle
San Miguel£9.334.6★
Budweiser Beer 20 x 300ml packaging may vary
Budweiser£9.954.7★
Heineken Lager Beer Cans 15x 440ml
Heineken£10.894.7★
Stella Artois Premium Lager Beer Can 440ml (Pack of 18) Packaging May Vary
STELLA ARTOIS£11.394.7★
What buyers say about beer
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely great value for your Ching Ching”
“Classic taste”
“A nice strong beer”
“Brilliant quality”
“Best ever flavour”
“As expected”
“Nice larger”
“perfectly refreshing”
“This is real quality lager, brewed and bottled in Italy, what a difference between this and the ones that are brewed and bottled in the UK, these ones have no after taste or smell from bottle when you open it, just quality clean crisp tasting lager, and at £24 with voucher for 24 x 330ml bottles its that good a deal that Ive just ordered another case, they are also dated until end of march 2027, Great Deal”
What buyers complain about
“it tasted really funky”
“the lager had leaked out”
“Well largeris larger”
“If it is very expensive when you look just keep checking until it goes down”
“Absolutely minging, tastes like the smell of a dirty pub”
“but this must be non alcoholic even though the cans say 4.6%”
“to find out on label on bottle was maufacturing in U. K. this is the problem misleading advertisement”
“i am not even remotely fresh”
“Rubbish quality”
“BUT when i open the bottle was find out was bittery taste”
Common questions
- Is beer profitable to sell on Amazon United Kingdom?
- The niche generates £3.8M/yr across 20 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Launch it (61/100).
- How competitive is the beer niche?
- 13 brands and 49 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in beer?
- Top complaints mined from reviews: Taste-Overall, Leak-Proof, Size-Overall. The return rate is 0.2%.
- When does demand for beer peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the beer niche?
- Listings span £6.62–£19.11; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.