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Beef Stock

Fail

Prices span $1.30–$11.61, mostly outside the sweet spot, so Beef Stock is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£99K/yr133K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
52%top-5 click share · 7 brands · 58 sellers

Flapen Score

Beef Stock against its category

The dotted line is the Grocery average. Past it, Beef Stock is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Stock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Stock 133K times last year and spent an estimated £99K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

25.4% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
25.4%
Market size, estimated
£99Ka year
Peak month
September4.5× the quietest month
Top search term
beef stock72K searches a year

02 · Price

A sale here is worth £2.93.

Listings sell for £2.93 on average, from £1.30 to £11.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £2.93 that is £4K to £4K a year per listing.

Average price
£2.93under the $15 to $100 sweet spot
Price range
£1.30–£11.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£4K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #58 within Tinned & Jarred Food. It carries 460 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#58in Tinned & Jarred Food
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
460per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Beef Stock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

58

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

1%

  • Knorr62%
  • Morrisons16%
  • OXO9%
  • POTTS6%
  • PONLEE4%
  • Kallo1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Beef Stock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Beef Stock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef stock72K/yr
  • knorr stock pots24K/yr
  • stock pots17K/yr
  • beef stock cubes12K/yr
  • beef stock pots5K/yr
  • knorr beef stock cubes3K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Stock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content21%−0.05

A bit too salty

The reduced salt seems to make them a little less crumbly

i dont find it salty at all

Value For Money18%+0.42

Its expensive,

Not worth the money

Massive Price Increase

Quality-Overall11%−0.14

OK. Not as good as chicken Bovril

Would not buy again poor quality

Taste-Overall6%−0.01

And some had a mild sweet taste for every two or three that tasted ok we would throw one away because the taste wasn't that good

Personally,,,,,,I didn't like the taste,,,,,and was very salty

Nutritional Content6%+0.45

NOT GLUTEN FREE

Love

Taste-Overall33%−0.01

gives dishes a richer taste

Excellent taste

It tastes absolutely delicious

Flavor16%+1.74

Adds a depth of flavour to cooking

Handy kitchen staple for boosting flavour quickly

Fantastic flavour

Value For Money15%+0.42

Great value

Good price

Excellent value for money

Quality-Overall9%−0.14

This food product offers good quality with a pleasant taste and satisfying texture

Excellent seller

Good quality

Spiciness4%+0.55

Love these for soup

Excellent stock pot very spicy, love them

Spicy

FAQ

Common Beef Stock questions

Answered from the same tracked data.