How competitive is the Beef Stock niche on Amazon United Kingdom?

7 brands and 58 sellers compete in Beef Stock on Amazon United Kingdom. The top 5 Beef Stock products take 52% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Beef Stock?

Beef Stock buyers on Amazon United Kingdom complain most about Salt Content, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Beef Stock niche?

Beef Stock sells for £2.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.30–£11.61. The average incumbent carries 460 reviews — the moat a new listing must climb.

Beef Stock

prices mostly outside the sweet spot ($1.30–$11.61) — Beef Stock doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Beef Stock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beef Stock is a £99K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.

Beef Stock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.3% over the last 90 days and 25.4% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr40K

Search volume / yr-38.3%133K

Conversion rate25.4%

Avg price£2.93

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 58

Top-5 product click share52%

Open market2%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Beef Stock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Knorr Rich Beef Stock Pots gluten-free to add a deep beef flavour to your dishes 4x 28 g

Price: £1.44
Rating: 4.7/5
Reviews: 785
Age: 10y ago

Knorr Rich Beef Stock Pots gluten-free to add a deep beef flavour to your dishes 8x 28 g

Price: £2.56
Rating: 4.7/5
Reviews: 859
Age: 14y ago

Morrisons Beef Stock Cubes 120g

Price: £1.30
Rating: 4.5/5
Reviews: 612
Age: 7y ago

Morrisons Beef Stock Pots 112 g

Price: £1.37
Rating: 4.5/5
Reviews: 406
Age: 7y ago

Potts Beef Stock Can 500ml

Price: £2.39
Rating: 4.7/5
Reviews: 158
Age: 5y ago

Newest

by launch date

Knorr Roasted Garlic infuse a rich garlic flavour into your dishes Stock Pots perfect for pasta 4x 26 g

Price: £1.62
Rating: 4.6/5
Reviews: 40
Age: 9mo ago

Knorr Hairy Bikers Herby Stock Pot stock adds a rich depth of flavour for delicious meat vegan and vegetarian meals 4x 26 g

Price: £1.61
Rating: 4.7/5
Reviews: 134
Age: 1y ago

Morrisons The Best Beef Stock 450ml

Price: £2.74
Rating: 4.4/5
Reviews: 128
Age: 4y ago

Potts Beef Stock Can 500ml

Price: £2.39
Rating: 4.7/5
Reviews: 158
Age: 5y ago

OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)

Price: £3.13
Rating: 4.7/5
Reviews: 339
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

Knorr62%
Morrisons16%
OXO9%
POTTS6%
PONLEE4%
Kallo1%
Open — no brand owns it (1 brand, 1%)

Beef Stock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR25.4%Products27Brands7Top 5 Brands98%OOS Rate4.9%Rating4.6★Reviews460Avg BSR#58

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Top Beef Stock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beef stock72K/yr -39.7%26.9% conv.
knorr stock pots24K/yr -48.7%15.1% conv.
stock pots17K/yr -26.1%14.7% conv.
beef stock cubes12K/yr -22.2%20.1% conv.
beef stock pots5K/yr -44.7%22.3% conv.
knorr beef stock cubes3K/yr -19.5%9.8% conv.

What reviews say buyers love and hate about Beef Stock

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall33%

“gives dishes a richer taste”

Flavor16%

“Adds a depth of flavour to cooking”

Value For Money15%

“Great value”

Quality-Overall9%

“This food product offers good quality with a pleasant taste and satisfying texture”

Spiciness4%

“Love these for soup”

What buyers complain about

67% of reviews

Salt Content21%

“A bit too salty”

Value For Money18%

“Its expensive,”

Quality-Overall11%

“OK. Not as good as chicken Bovril”

Taste-Overall6%

“And some had a mild sweet taste for every two or three that tasted ok we would throw one away because the taste wasn't that good”

Nutritional Content6%

“NOT GLUTEN FREE”

Common Beef Stock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beef Stock 40/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -38.3% over the last 90 days.