beef stock
Skip itPrices mostly outside the sweet spot ($1.30–$11.61) — this niche doesn't clear our bar today.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great460.37avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Bad£99K£99K/yr · 133K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.93avg listing price — sweet spot $15–$100
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.30–£11.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, beef stock is a £99K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
beef stock market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £88K–£117K
- units × avg price
- Conversion rate
- 25.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 15%
- Out of stock
- 4.9%
- Avg brand age
- 63 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
58
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
1%
- Knorr62%
- Morrisons16%
- OXO9%
- POTTS6%
- PONLEE4%
- Kallo1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×
Top beef stock search terms
- beef stock72K/yr
- knorr stock pots24K/yr
- stock pots17K/yr
- beef stock cubes12K/yr
- beef stock pots5K/yr
- knorr beef stock cubes3K/yr
Top beef stock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knorr Rich Beef Stock Pots gluten-free to add a deep beef flavour to your dishes 4x 28 g
Knorr£1.444.7★785 rev
Knorr Rich Beef Stock Pots gluten-free to add a deep beef flavour to your dishes 8x 28 g
Knorr£2.564.7★859 rev
Morrisons Beef Stock Cubes 120g
Morrisons£1.304.5★612 rev
Morrisons Beef Stock Pots 112 g
Morrisons£1.374.5★406 rev
Potts Beef Stock Can 500ml
POTTS£2.394.7★158 rev
Newest
by launch date
Knorr Roasted Garlic infuse a rich garlic flavour into your dishes Stock Pots perfect for pasta 4x 26 g
Knorr£1.6240 rev
Knorr Hairy Bikers Herby Stock Pot stock adds a rich depth of flavour for delicious meat vegan and vegetarian meals 4x 26 g
Knorr£1.61134 rev
Morrisons The Best Beef Stock 450ml
PONLEE£2.74128 rev
Potts Beef Stock Can 500ml
POTTS£2.39158 rev
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
OXO£3.13339 rev
Trending
90-day click momentum
Oxo Beef Stock 12 Cubes 71g
OXO£2.484.7★
Morrisons Beef Stock Pots 112 g
Morrisons£1.374.5★
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
OXO£3.134.7★
Knorr Vegetable Stock Pot pack of 4 (32 pots) gluten-free to add a rich flavour to vegetable-based and vegetarian meals 8 x 28 g
Knorr£9.184.7★
Knorr Beef Stock Cubes gluten-free to add a rich beef flavour to your dishes 8x 10 g
Knorr£1.534.7★
What buyers say about beef stock
What buyers praise and complain about, mined from review topics.What buyers love
“gives dishes a richer taste”
“Adds a depth of flavour to cooking”
“Great value”
“This food product offers good quality with a pleasant taste and satisfying texture”
“Love these for soup”
“theyve been a handy addition to my kitchen”
“Just what I was expecting”
“Easy to use”
“it covers most of the nutrients youd need to exercise”
“has lots of goodly ingredients in it”
What buyers complain about
“A bit too salty”
“Its expensive,”
“OK. Not as good as chicken Bovril”
“And some had a mild sweet taste for every two or three that tasted ok we would throw one away because the taste wasn't that good”
“NOT GLUTEN FREE”
“These oxos seemed very dry almost like they are old stock”
“Packaging not made clear they are gluten free. Tasty but doesnt say anywhere on the pack or box that they are gluten free.”
“Not quite as deep as homemade stock”
Common questions
- Is beef stock profitable to sell on Amazon United Kingdom?
- The niche generates £99K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the beef stock niche?
- 7 brands and 58 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in beef stock?
- Top complaints mined from reviews: Salt Content, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for beef stock peak?
- Demand peaks in Jan–Aug–Sep–Oct–Nov; the busiest month runs 4.5× the quietest.
- What does it cost to enter the beef stock niche?
- Listings span £1.30–£11.61; the average listing price is £2.93 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.