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Beef Jerky

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.2% this quarter, so Beef Jerky is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£604K/yr694K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 31 sellers

Flapen Score

Beef Jerky against its category

The dotted line is the Grocery average. Past it, Beef Jerky is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Jerky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Jerky 694K times last year and spent an estimated £604K. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
5.2%
Market size, estimated
£604Ka year
Peak month
February1.4× the quietest month
Top search term
beef jerky388K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £1.78 to £29.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £16.76 that is £21K to £25K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£1.78–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #20 within Snack Foods. It carries 979 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
4.1%
Average rank
#20in Snack Foods
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
979per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Beef Jerky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£121K£181K£242K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • Jack Link's63%
  • WILD WEST13%
  • Kings6%
  • Biltong Boss5%
  • EMBER4%
  • Smally's Biltong3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Beef Jerky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Beef Jerky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef jerky388K/yr
  • jerky128K/yr
  • beef jerky bulk36K/yr
  • jack links beef jerky27K/yr
  • halal beef jerky17K/yr
  • meat snacks19K/yr
  • beef jerky bulk 1kg6K/yr
  • jack links15K/yr
  • beef jerky 1kg14K/yr
  • mr beast beef jerky3K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Jerky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.04

Expensive

A bit pricey

too expensive

Taste-Overall8%+1.59

It tastes a little more like sausage meat unfortunately

taste which was off putting

I don't like the taste

Flavor6%+0.68

the flavour was practically none existent

Every flavour was tasteless

the flavour is a little too spicy for my liking

Hard Feel5%−0.13

Seems much tougher than it used to be

Too tough

they are far too rough

Ease Of Chewing/Swallowing5%−0.07

had some big bits that were quite chewy

Not for me too chewy

Hard to chew

Love

Taste-Overall33%+1.59

Great snack

Absolutely delicious

Delicious jerky

Quality-Overall15%+1.05

quality genuine product fast delivery

Amazing quality

Quality meaty snacks

Flavor11%+0.68

BBQ flavour is authentic

Rich flavour and texture

Great flavour

Nutritional Content7%+0.86

Great taste and excellent low fat high protein snack

Yummy and good protein snack at work or on the go

Good snack to grab for protein hit

Value For Money6%−0.04

worth the money

Great value

it's a good price

FAQ

Common Beef Jerky questions

Answered from the same tracked data.