Beef Jerky
MaybeReturns run at only 0.0% of orders. But demand is soft, at -12.2% this quarter, so Beef Jerky is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £604K/yr694K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 31 sellers
Flapen Score
Beef Jerky against its category
The dotted line is the Grocery average. Past it, Beef Jerky is stronger. Inside it, weaker.
Market
The Beef Jerky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beef Jerky 694K times last year and spent an estimated £604K. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.
- Searches, last 12 months
- 694K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £604Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- beef jerky388K searches a year
02 · Price
A sale here is worth £16.76.
Listings sell for £16.76 on average, from £1.78 to £29.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £16.76 that is £21K to £25K a year per listing.
- Average price
- £16.76inside the $15 to $100 sweet spot
- Price range
- £1.78–£29.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £21K–£25K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #20 within Snack Foods. It carries 979 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 80%
- Out of stock, average day
- 4.1%
- Average rank
- #20in Snack Foods
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 979per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Beef Jerky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jack Links Beef Jerky Original Flavour High Protein Meat Snack Multipack Box of 12 x 25g Packs
- Price
- £15.42
- Rating
- 4.4/5
- Reviews
- 3,643
- Age
- 10y ago

Jack Links Beef Jerky Sweet & Hot Flavour Multipack of 12 x 25g Bags High Protein Meat Snack Sweet Seasoning and Hot Spices
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 1,331
- Age
- 10y ago

Jack Links - Beef Jerky - Mixed Flavour Dried Meat Snack - Box of 12 x 25g - High Protein Snacks for Gym Fitness Outdoor Hiking - American Food
- Price
- £19.02
- Rating
- 4.5/5
- Reviews
- 825
- Age
- 4y ago

Jack Links Beef Jerky Original - 12-Pack (12 x 40 g) - Dried Meat Protein Snacks - High-Protein Snack for Gym Fitness Outdoor - American Food for People - Jerky Chips Made from Beef
- Price
- £25.52
- Rating
- 4.4/5
- Reviews
- 3,643
- Age
- 4y ago

Wild West Beef Jerky Variety Pack 12 × 25g 4 × Original 4 × Honey BBQ 4 × Hot & Spicy High Protein Gluten Free Snack No Added MSG Ideal for Gym Travel Hiking & Everyday Energy
- Price
- £17.16
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 2y ago
Trending
90-day click momentum
Wild West - Steak Strips - Original Flavour - High Protein Meat Snack - Box of 16 x 25 g Packs
- Price
- £16.62
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 3mo ago

Jack LinkS Sweet & Hot Beef Jerky 60G
- Price
- £3.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 2y ago

Kings - Beef Jerky - Sweet BBQ Flavour - High Protein Snacks Marinated and Cooked Meat - Bulk Box of 12 x 25 g Packs
- Price
- £18.48
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 10mo ago

Jack Links Original Beef Jerky 25g
- Price
- £1.78
- Rating
- 3.5/5
- Reviews
- 271
- Age
- 20y ago

Jack Links Beef Jerky Original Flavour High Protein Meat Snack Multipack Box of 12 x 25g Packs
- Price
- £15.42
- Rating
- 4.4/5
- Reviews
- 3,643
- Age
- 10y ago
Newest
by launch date
Wild West - Steak Strips - Original Flavour - High Protein Meat Snack - Box of 16 x 25 g Packs
- Price
- £16.62
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 3mo ago

Kings - Beef Jerky - Sweet BBQ Flavour - High Protein Snacks Marinated and Cooked Meat - Bulk Box of 12 x 25 g Packs
- Price
- £18.48
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 10mo ago

Vilgain Organic Beef Steak Strips - High Protein Snack Gluten-Free No Nitrates 25g - Air Dried Jerky Biltong Style Keto Paleo (25g Sea Salt)
- Price
- £3.03
- Rating
- 3.2/5
- Reviews
- 221
- Age
- 1y ago

Jack Links Protein Bar Beef Original Pack of 30 x 22.5 g low carb protein bar energy bar snack for on the go and in the gym fitness high protein snack
- Price
- £28.04
- Rating
- 4.3/5
- Reviews
- 917
- Age
- 2y ago

Jack LinkS Sweet & Hot Beef Jerky 60G
- Price
- £3.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
6%
- Jack Link's63%
- WILD WEST13%
- Kings6%
- Biltong Boss5%
- EMBER4%
- Smally's Biltong3%
- Open — no brand owns it (3 brands, 6%)
Demand
Beef Jerky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Beef Jerky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beef jerky388K/yr
- jerky128K/yr
- beef jerky bulk36K/yr
- jack links beef jerky27K/yr
- halal beef jerky17K/yr
- meat snacks19K/yr
- beef jerky bulk 1kg6K/yr
- jack links15K/yr
- beef jerky 1kg14K/yr
- mr beast beef jerky3K/yr
Reviews and returns
What reviews say buyers love and hate about Beef Jerky
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
A bit pricey
too expensive
It tastes a little more like sausage meat unfortunately
taste which was off putting
I don't like the taste
the flavour was practically none existent
Every flavour was tasteless
the flavour is a little too spicy for my liking
Seems much tougher than it used to be
Too tough
they are far too rough
had some big bits that were quite chewy
Not for me too chewy
Hard to chew
Love
Great snack
Absolutely delicious
Delicious jerky
quality genuine product fast delivery
Amazing quality
Quality meaty snacks
BBQ flavour is authentic
Rich flavour and texture
Great flavour
Great taste and excellent low fat high protein snack
Yummy and good protein snack at work or on the go
Good snack to grab for protein hit
worth the money
Great value
it's a good price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beef Jerky questions
Answered from the same tracked data.









