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Beef Jerky

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -12.2% this quarter, so Beef Jerky is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£604K/yr694K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
61%top-5 click share · 9 brands · 31 sellers

Flapen Score

Beef Jerky against its category

The dotted line is the Grocery average. Past it, Beef Jerky is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Jerky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Jerky 694K times last year and spent an estimated £604K. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
5.2%
Market size, estimated
£604Ka year
Peak month
February1.4× the quietest month
Top search term
beef jerky388K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £1.78 to £29.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £16.76 that is £21K to £25K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£1.78–£29.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #20 within Snack Foods. It carries 979 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
4.1%
Average rank
#20in Snack Foods
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
979per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Beef Jerky products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£121K£181K£242K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

31

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

6%

  • Jack Link's63%
  • WILD WEST13%
  • Kings6%
  • Biltong Boss5%
  • EMBER4%
  • Smally's Biltong3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Beef Jerky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Beef Jerky search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beef jerky388K/yr
  • jerky128K/yr
  • beef jerky bulk36K/yr
  • jack links beef jerky27K/yr
  • halal beef jerky17K/yr
  • meat snacks19K/yr
  • beef jerky bulk 1kg6K/yr
  • jack links15K/yr
  • beef jerky 1kg14K/yr
  • mr beast beef jerky3K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Jerky

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Beef Jerky questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data