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Beef Dripping

Fail

Demand is soft, at -26.5% this quarter, so Beef Dripping is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£87K/yr72K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
70%top-5 click share · 11 brands · 14 sellers

Flapen Score

Beef Dripping against its category

The dotted line is the Grocery average. Past it, Beef Dripping is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Dripping market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Dripping 72K times last year and spent an estimated £87K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
8.8%
Market size, estimated
£87Ka year
Peak month
December2.8× the quietest month
Top search term
beef dripping43K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £1.39 to £32.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.72 that is £3K to £7K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£1.39–£32.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #193 within Cooking Ingredients. It carries 113 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
56%
Out of stock, average day
8.4%
Average rank
#193in Cooking Ingredients
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Beef Dripping products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Hazlemere27%
  • Tongmaster22%
  • Black Country14%
  • KoalaKoi9%
  • HAZLEMERE FINE FOODS7%
  • Generic5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Beef Dripping search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Beef Dripping search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beef dripping43K/yr
  • beef dripping for cooking15K/yr
  • beef dripping for chips6K/yr
  • beef fat5K/yr
  • dripping4K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Dripping

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof25%

Dreadful dripping

Value For Money25%−0.04

too expensive

Totally not worth the money

Smell13%−0.06

Terrible product it absolutely stinks

It stinks dont buy it

Dilute/Watery13%−0.07

More like lard than dripping

Taste-Overall13%+0.64

Tasteless

Love

Quality-Overall25%+1.60

Good quality, clean tallow for cooking

High-quality beef dripping

Quality item

Taste-Overall21%+0.64

Makes the best tasting chips

well I shouldn't have worried this makes even the wonky cheapest spuds taste really decent

Lovely and tasty

Value For Money14%−0.04

Worth the price

Fantastic price too

is worth every penny

Cooking Instructions12%+0.92

Very good for cooking

Perfect for getting the best potato roasties done

Good quality, clean tallow for cooking

Flavor7%+0.49

Flavour

Fantastic, just like proper flavour on my deep fried fish N chips

well I shouldn't have worried this makes even the wonky cheapest spuds taste really decent

Return

0.1% Return rate 57% Fixable by listing

Size-Overall57%█▁▁▁▃▁
Value For Money14%▁▁▁▁█▁

too expensive

Totally not worth the money

Product Condition14%▁▁▁▁█▁
Hard Feel7%▁▁█▁▁▁
Smell7%▁▁█▁▁▁

Terrible product it absolutely stinks

It stinks dont buy it

FAQ

Common Beef Dripping questions

Answered from the same tracked data.