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Beef Crisps

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Beef Crisps is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£154K/yr196K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
50%top-5 click share · 8 brands · 43 sellers

Flapen Score

Beef Crisps against its category

The dotted line is the Grocery average. Past it, Beef Crisps is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beef Crisps 196K times last year and spent an estimated £154K. The top 5 brands take 96% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
11.4%
Market size, estimated
£154Ka year
Peak month
February1.7× the quietest month
Top search term
seabrook crisps91K searches a year

02 · Price

A sale here is worth £6.89.

Listings sell for £6.89 on average, from £1.27 to £23.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.89 that is £3K to £5K a year per listing.

Average price
£6.89under the $15 to $100 sweet spot
Price range
£1.27–£23.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #448 within Snack Foods. It carries 285 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
67%
Out of stock, average day
0.2%
Average rank
#448in Snack Foods
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
285per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Beef Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

2%

  • Seabrook69%
  • SEABRK16%
  • Walkers8%
  • Seabrookcrisps2%
  • Pipers2%
  • Morrisons1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Beef Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Beef Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seabrook crisps91K/yr
  • beef crisps36K/yr
  • seabrook24K/yr
  • seabrooks10K/yr
  • crinkle crisps8K/yr
  • seabrooks crisps7K/yr
  • beef and onion crisps10K/yr
  • monster munch beef6K/yr
  • beef monster munch4K/yr
  • monster munch roast beef1K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Crispiness29%−0.19

These are some of the worst crisps I've ever eaten

only get about 5-6 crisps in packet

These crisps are cheap

Flavor16%+0.93

to falsely flavoured

have no flavour

Flavour is unreal though

Taste-Overall14%0.00

And taste cheesy

Didn't taste like beef

Awful taste

Value For Money5%+1.36

Not worth the asking price of £3.50

Crushed crisps not worth £2

Salt Content5%−0.05

Very salty

there are more salted crisps than the flavoured ones

it's just enough to have a packet with lunch we did find these very salty though

Love

Crispiness36%−0.19

Crisps taste fantastic

Crunchy

These crisps are really good

Taste-Overall23%0.00

Very tasty, love these really good snack

Great taste

Yummy snack, 😋 nice and crispy aswell

Flavor14%+0.93

best flavour crisps ever

These crisps have a lovely flavour

Good flavor

Value For Money10%+1.36

Good value for money

Good price

Reasonably priced

Quality-Overall7%+0.99

Great quality & great variety as I love the beefy ones

Brilliant quality

Excellent product

FAQ

Common Beef Crisps questions

Answered from the same tracked data.