bee pollen
Worth a lookShows low returns (0.1%), but soft demand (-14.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great422.41avg incumbent reviews — the moat a new listing must climb
Avg price
Great£14.95avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£3.29–£26.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£218K£218K/yr · 148K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bee pollen is a £218K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bee pollen market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £150K–£187K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #824
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.9%
- Avg brand age
- 61 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
14
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
19%
- natura honey20%
- Raw Farm Organic Natural Fresh18%
- Sevenhills Wholefoods15%
- Q honey12%
- Bulgarian Bee8%
- Earthbreath8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top bee pollen search terms
- bee pollen92K/yr
- bee pollen organic31K/yr
- organic bee pollen15K/yr
- pollen6K/yr
- bee pollen granules5K/yr
Top bee pollen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natura Bulgarian Bee Pollen 333g 100% Pure Natural Granules
natura honey£9.774.8★23 rev
Q honey Raw Bee Pollen Granules 500g Pure & Ethically Harvested Vegan
Q honey£16.744.6★209 rev
Raw Farm - Organic Raw Bee Pollen 100% Natural Unprocessed Sustainably Sourced 1 kg
Raw Farm Organic Natural Fresh£26.854.4★583 rev
Earthbreath Pure Bee Pollen Granules 200g 100% Raw & Natural Sustainably Harvested Rich in Natural Goodness No Artificial Additives
Earthbreath£11.874.4★594 rev
Sevenhills Wholefoods Organic Spanish Bee Pollen Granules 200g Raw Ethically Harvested
Sevenhills Wholefoods£12.994.5★754 rev
Newest
by launch dateNatura Bulgarian Bee Pollen 333g 100% Pure Natural Granules
natura honey£9.7723 rev
Sevenhills Wholefoods Organic Spanish Bee Pollen Granules 400g Raw Ethically Harvested
Sevenhills Wholefoods£22.34754 rev
iPerk Bee Pollen Ashwagandha & Ginseng Gummy Bears 3300mg Formula | 90 Gummies | 3-Month Supply | Made in the UK | Halal Beef Gelatin | Natural Daily Support
iperk£3.2941 rev
MANUKA DOCTOR | Bee Pollen | 150g | Nutrient Rich Superfood Pure Raw Natural High Source of Proteins Vitamins Minerals & Amino Acids | Premium Organic Bee Pollen | Healthy Food | Non GMO
Manuka Doctor£10.17202 rev
Q honey Raw Bee Pollen Granules 500g Pure & Ethically Harvested Vegan
Q honey£16.74209 rev
Trending
90-day click momentum
Inflora Bee Pollen Granules 200g Raw Natural Polyfloral Bee Pollen from Bulgaria
Inflora£9.994.5★
Sevenhills Wholefoods Organic Spanish Bee Pollen Granules 200g Raw Ethically Harvested
Sevenhills Wholefoods£12.994.5★
Natura Bulgarian Bee Pollen 333g 100% Pure Natural Granules
natura honey£9.774.8★
iPerk Bee Pollen Ashwagandha & Ginseng Gummy Bears 3300mg Formula | 90 Gummies | 3-Month Supply | Made in the UK | Halal Beef Gelatin | Natural Daily Support
iperk£3.294.1★
Sevenhills Wholefoods Organic Spanish Bee Pollen Granules 400g Raw Ethically Harvested
Sevenhills Wholefoods£22.344.5★
What buyers say about bee pollen
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely taste”
“Good quality and delivered quickly”
“Decent price”
“flavour”
“Nutritious and Delicious”
“Basically children's sweets”
“they're really easy to use”
“aroma”
“As described”
“Great antiseptic and antibiotic properties”
What buyers complain about
“Bitter”
“on tasting, there was a slightly bitter flavour on the back end”
“Give me stomach pains”
“Didn't work for me”
“Large containers”
“Dubious quality”
“though those with pollen allergies should start with a small amount”
“The granules didn't dissolve”
“on tasting, there was a slightly bitter flavour on the back end”
“yet sticky. almost like chewing gum”
Top return reasons
Common questions
- Is bee pollen profitable to sell on Amazon United Kingdom?
- The niche generates £218K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bee pollen niche?
- 12 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in bee pollen?
- Top complaints mined from reviews: Bitter, Taste-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- When does demand for bee pollen peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bee pollen niche?
- Listings span £3.29–£26.85; the average listing price is £14.95 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.