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Bee Pollen

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -14.7% this quarter, so Bee Pollen is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£218K/yr148K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
55%top-5 click share · 12 brands · 14 sellers

Flapen Score

Bee Pollen against its category

The dotted line is the Grocery average. Past it, Bee Pollen is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee Pollen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bee Pollen 148K times last year and spent an estimated £218K. The top 5 brands take 73% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
9.8%
Market size, estimated
£218Ka year
Peak month
October1.6× the quietest month
Top search term
bee pollen92K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £3.29 to £26.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £14.95 that is £7K to £11K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£3.29–£26.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #824 within Jams, Honey & Spreads. It carries 422 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#824in Jams, Honey & Spreads
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
422per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Bee Pollen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

19%

  • natura honey20%
  • Raw Farm Organic Natural Fresh18%
  • Sevenhills Wholefoods15%
  • Q honey12%
  • Bulgarian Bee8%
  • Earthbreath8%

Demand

Bee Pollen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Bee Pollen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bee pollen92K/yr
  • bee pollen organic31K/yr
  • organic bee pollen15K/yr
  • pollen6K/yr
  • bee pollen granules5K/yr

Reviews and returns

What reviews say buyers love and hate about Bee Pollen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter21%−0.12

Bitter

Seems like a good product although some of the bee pollen is bitter and chalky

on tasting, there was a slightly bitter flavour on the back end

Taste-Overall19%−0.11

on tasting, there was a slightly bitter flavour on the back end

it does not taste as good as pollen I tried from different sources

Tastes absolutely awful

Acid Regulator/Stomach Ache Relief7%−0.05

Give me stomach pains

Functionality-Overall7%−0.05

Didn't work for me

Size-Overall7%+0.19

Large containers

Love

Taste-Overall22%−0.11

Lovely taste

The smell/taste reminds me of cauliflower

This honey is by far the best ive tasted

Quality-Overall17%+1.11

Good quality and delivered quickly

The quality of the pollen seems very high

Excellent product

Value For Money11%+1.09

Decent price

Value for money

Great price

Flavor6%+0.33

flavour

This honey is by far the best ive tasted

The flavour is quite mild with a slight sweetness

Nutritional Content5%

Nutritious and Delicious

They're also a great way to add a little extra protein to my diet

The nutritional profile is another strong advantage

Return

0.1% Return rate 0% Fixable by listing

Bitter50%▁▁▁▁▁█

Bitter

Seems like a good product although some of the bee pollen is bitter and chalky

on tasting, there was a slightly bitter flavour on the back end

Taste-Overall50%▁▁▁▁▁█

on tasting, there was a slightly bitter flavour on the back end

it does not taste as good as pollen I tried from different sources

Tastes absolutely awful

FAQ

Common Bee Pollen questions

Answered from the same tracked data.