beans
Skip itPrices mostly outside the sweet spot ($0.40–$14.12) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£909K£909K/yr · 1.3M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,234.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.33avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.40–£14.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, beans is a £909K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
beans market data
- Units sold / yr
- 300K–400K
- avg 10,000–12,500/product
- Revenue / yr
- £999K–£1.3M
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 36%
- Out of stock
- 2.6%
- Avg brand age
- 71 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
0%
- HEINZ43%
- Morrisons27%
- Branston22%
- by Amazon5%
- Vanilla Underground2%
- TruffleShuffle1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top beans search terms
- beans505K/yr
- baked beans420K/yr
- heinz baked beans96K/yr
- bean90K/yr
- branston baked beans58K/yr
- heinz beans32K/yr
- tinned beans24K/yr
- beans & pulses25K/yr
- branston beans17K/yr
- amazon baked beans7K/yr
Top beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Baked Beans in Tomato Sauce 4 x 410g cans (Forced)
Morrisons£1.764.6★2,512 rev
Branston Baked Beans in Tomato Sauce 410 g (Pack of 4)
Branston£2.264.7★2,221 rev
Heinz Tinned Baked Beans in a Rich Tomato Sauce 6 x 415g
HEINZ£4.304.7★9,811 rev
Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g
HEINZ£3.584.7★773 rev
Morrisons Baked Beans 410g
Morrisons£0.514.4★6,157 rev
Newest
by launch date
Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift
Vanilla Underground£14.124 rev
Morrisons Baked Beans in Tomato Sauce 4 x 220g
Morrisons£1.560 rev
By Amazon Baked Beans in Tomato Sauce Canned Vegan 420g
by Amazon£0.401,609 rev
Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g
HEINZ£3.58773 rev
Heinz Beanz in a Rich Tomato Sauce 6 x 200g
HEINZ£2.81709 rev
Trending
90-day click momentumMorrisons Baked Beans in Tomato Sauce 4 x 220g
Morrisons£1.560.0★
Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift
Vanilla Underground£14.125.0★
Morrisons Baked Beans in Tomato Sauce 410g
Morrisons£0.424.5★
Heinz No Added Sugar Baked Beans Snap Pots 4 x 200g
HEINZ£3.134.5★
Branston Baked Beans in Tomato Sauce 410 g (Pack of 12)
Branston£6.874.7★
What buyers say about beans
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Good taste”
“Best baked beans”
“Better than other known brands”
“perfect portion size”
“Rich sauce, nice taste”
“Just right”
“Easy to use”
“Healthy”
“Great texture”
What buyers complain about
“these were very tasteless”
“Very poor all juice”
“a bit cheaper”
“not as sweet as the Heinz ones so that's a plus”
“The sauce is very thin and watery,”
“is very thin”
“Reduced flavour”
“All the tins were dented”
“* Heavy Haul: A 12-pack of 415g steel cans is deceptively heavy”
“Beans size a little smaller”
Top return reasons
Common questions
- Is beans profitable to sell on Amazon United Kingdom?
- The niche generates £909K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the beans niche?
- 6 brands and 79 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in beans?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for beans peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the beans niche?
- Listings span £0.40–£14.12; the average listing price is £3.33 (sweet spot $15–$100). The average incumbent carries 2,235 reviews — the moat a new listing must climb.