How competitive is the Beans niche on Amazon United Kingdom?

6 brands and 79 sellers compete in Beans on Amazon United Kingdom. The top 5 Beans products take 47% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Beans?

Beans buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Beans niche?

Beans sells for £3.33 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.40–£14.12. The average incumbent carries 2,235 reviews — the moat a new listing must climb.

Beans

prices mostly outside the sweet spot ($0.40–$14.12) — Beans doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Beans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beans is a £909K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 48/100.

Beans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.3% over the last 90 days and 20.8% of searches end in a purchase.

£909K

revenue / yr

Units sold / yr400K

Search volume / yr-15.3%1.3M

Conversion rate20.8%

Avg price£3.33

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 79

Top-5 product click share47%

Open market1%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Top Beans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Baked Beans in Tomato Sauce 4 x 410g cans (Forced)

Price: £1.76
Rating: 4.6/5
Reviews: 2,512
Age: 7y ago

Branston Baked Beans in Tomato Sauce 410 g (Pack of 4)

Price: £2.26
Rating: 4.7/5
Reviews: 2,221
Age: 10y ago

Heinz Tinned Baked Beans in a Rich Tomato Sauce 6 x 415g

Price: £4.30
Rating: 4.7/5
Reviews: 9,811
Age: 10y ago

Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g

Price: £3.58
Rating: 4.7/5
Reviews: 773
Age: 2y ago

Morrisons Baked Beans 410g

Price: £0.51
Rating: 4.4/5
Reviews: 6,157
Age: 6y ago

Newest

by launch date

Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift

Price: £14.12
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Morrisons Baked Beans in Tomato Sauce 4 x 220g

Price: £1.56
Rating: 0.0/5
Reviews: 0
Age: 1y ago

By Amazon Baked Beans in Tomato Sauce Canned Vegan 420g

Price: £0.40
Rating: 4.4/5
Reviews: 1,609
Age: 1y ago

Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g

Price: £3.58
Rating: 4.7/5
Reviews: 773
Age: 2y ago

Heinz Beanz in a Rich Tomato Sauce 6 x 200g

Price: £2.81
Rating: 4.8/5
Reviews: 709
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

HEINZ43%
Morrisons27%
Branston22%
by Amazon5%
Vanilla Underground2%
TruffleShuffle1%

Beans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR20.8%Products28Brands6Top 5 Brands99%OOS Rate2.6%Rating4.7★Reviews2,235Avg BSR#211

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Beans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beans505K/yr -14.4%19.9% conv.
baked beans420K/yr -16.0%21.9% conv.
heinz baked beans96K/yr -26.1%16.8% conv.
bean90K/yr -10.3%0.8% conv.
branston baked beans58K/yr -26.8%20.0% conv.
heinz beans32K/yr -19.8%12.1% conv.
tinned beans24K/yr -18.6%8.3% conv.
beans & pulses25K/yr -20.7%1.4% conv.
branston beans17K/yr -12.1%16.9% conv.
amazon baked beans7K/yr +47.8%3.6% conv.

What reviews say buyers love and hate about Beans

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Value For Money36%

“Great deal”

Taste-Overall24%

“Good taste”

Baking10%

“Best baked beans”

Quality-Overall10%

“Better than other known brands”

Size-Overall3%

“perfect portion size”

What buyers complain about

62% of reviews

Taste-Overall16%

“these were very tasteless”

Quality-Overall13%

“Very poor all juice”

Value For Money7%

“a bit cheaper”

Sweetness6%

“not as sweet as the Heinz ones so that's a plus”

Dilute/Watery5%

“The sauce is very thin and watery,”

Beans return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Beans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beans 48/100 on Amazon United Kingdom — Skip it. The niche generates £909K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.3% over the last 90 days.