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Beans

Fail

Prices span $0.40–$14.12, mostly outside the sweet spot, so Beans is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£909K/yr1.3M searches / yr
90-day growth
-15.3%search demand this quarter
Competition
47%top-5 click share · 6 brands · 79 sellers

Flapen Score

Beans against its category

The dotted line is the Grocery average. Past it, Beans is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beans 1.3M times last year and spent an estimated £909K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £909K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
20.8%
Market size, estimated
£909Ka year
Peak month
November1.5× the quietest month
Top search term
beans505K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £0.40 to £14.12. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £3.33 that is £33K to £42K a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£0.40–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£33K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #211 within Rice, Pasta & Pulses. It carries 2,235 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#211in Rice, Pasta & Pulses
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,235per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Beans products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£145K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

79

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 91%

Open market

0%

  • HEINZ43%
  • Morrisons27%
  • Branston22%
  • by Amazon5%
  • Vanilla Underground2%
  • TruffleShuffle1%

Demand

Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Beans search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beans505K/yr
  • baked beans420K/yr
  • heinz baked beans96K/yr
  • bean90K/yr
  • branston baked beans58K/yr
  • heinz beans32K/yr
  • tinned beans24K/yr
  • beans & pulses25K/yr
  • branston beans17K/yr
  • amazon baked beans7K/yr

Reviews and returns

What reviews say buyers love and hate about Beans

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“these were very tasteless”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Beans questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data