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Beans

Fail

Prices span $0.40–$14.12, mostly outside the sweet spot, so Beans is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£909K/yr1.3M searches / yr
90-day growth
-15.3%search demand this quarter
Competition
47%top-5 click share · 6 brands · 79 sellers

Flapen Score

Beans against its category

The dotted line is the Grocery average. Past it, Beans is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beans 1.3M times last year and spent an estimated £909K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

20.8% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £909K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
20.8%
Market size, estimated
£909Ka year
Peak month
November1.5× the quietest month
Top search term
beans505K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £0.40 to £14.12. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £3.33 that is £33K to £42K a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£0.40–£14.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£33K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #211 within Rice, Pasta & Pulses. It carries 2,235 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#211in Rice, Pasta & Pulses
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,235per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Beans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£145K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

79

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

0%

  • HEINZ43%
  • Morrisons27%
  • Branston22%
  • by Amazon5%
  • Vanilla Underground2%
  • TruffleShuffle1%

Demand

Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Beans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beans505K/yr
  • baked beans420K/yr
  • heinz baked beans96K/yr
  • bean90K/yr
  • branston baked beans58K/yr
  • heinz beans32K/yr
  • tinned beans24K/yr
  • beans & pulses25K/yr
  • branston beans17K/yr
  • amazon baked beans7K/yr

Reviews and returns

What reviews say buyers love and hate about Beans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%−0.03

these were very tasteless

Taste is bland

They don't taste right

Quality-Overall13%−0.05

Very poor all juice

Low quality item sold above the price of most major supermarkets own brand equivalent

Can is of poor quality

Value For Money7%+3.11

a bit cheaper

Although more expensive than other brands

Waste of money

Sweetness6%−0.02

not as sweet as the Heinz ones so that's a plus

sorry not as nice as full sugar ones & salt one

Famous brand is way too sweet

Dilute/Watery5%−0.03

The sauce is very thin and watery,

it's not just lots of watery sauce like Heinz seems to be now

OK beans a bit watery after cooking

Love

Value For Money36%+3.11

Great deal

Excellent value for money

Fair price

Taste-Overall24%−0.03

Good taste

Great tasty treat

Nice sauce

Baking10%+0.47

Best baked beans

The very best baked beans

I LIKE BAKED BEANS

Quality-Overall10%−0.05

Better than other known brands

Excellent product

Quality beans

Size-Overall3%+0.13

perfect portion size

Just the right size

Ideal size for 1 serving

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

Beans size a little smaller

Small tins

FAQ

Common Beans questions

Answered from the same tracked data.