Beans
FailPrices span $0.40–$14.12, mostly outside the sweet spot, so Beans is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £909K/yr1.3M searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 47%top-5 click share · 6 brands · 79 sellers
Flapen Score
Beans against its category
The dotted line is the Grocery average. Past it, Beans is stronger. Inside it, weaker.
Market
The Beans market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beans 1.3M times last year and spent an estimated £909K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 20.8% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £909K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 20.8%
- Market size, estimated
- £909Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- beans505K searches a year
02 · Price
A sale here is worth £3.33.
Listings sell for £3.33 on average, from £0.40 to £14.12. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £3.33 that is £33K to £42K a year per listing.
- Average price
- £3.33under the $15 to $100 sweet spot
- Price range
- £0.40–£14.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £33K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #211 within Rice, Pasta & Pulses. It carries 2,235 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 93%
- Out of stock, average day
- 2.6%
- Average rank
- #211in Rice, Pasta & Pulses
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,235per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Beans products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Baked Beans in Tomato Sauce 4 x 410g cans (Forced)
- Price
- £1.76
- Rating
- 4.6/5
- Reviews
- 2,512
- Age
- 7y ago

Branston Baked Beans in Tomato Sauce 410 g (Pack of 4)
- Price
- £2.26
- Rating
- 4.7/5
- Reviews
- 2,221
- Age
- 10y ago

Heinz Tinned Baked Beans in a Rich Tomato Sauce 6 x 415g
- Price
- £4.30
- Rating
- 4.7/5
- Reviews
- 9,811
- Age
- 10y ago

Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 773
- Age
- 2y ago

Morrisons Baked Beans 410g
- Price
- £0.51
- Rating
- 4.4/5
- Reviews
- 6,157
- Age
- 6y ago
Trending
estimated 90-day click momentum
Morrisons Baked Beans in Tomato Sauce 4 x 220g
- Price
- £1.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift
- Price
- £14.12
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Morrisons Baked Beans in Tomato Sauce 410g
- Price
- £0.42
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 5y ago

Heinz No Added Sugar Baked Beans Snap Pots 4 x 200g
- Price
- £3.13
- Rating
- 4.5/5
- Reviews
- 742
- Age
- 8y ago

Branston Baked Beans in Tomato Sauce 410 g (Pack of 12)
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 932
- Age
- 15y ago
Newest
by launch date
Heinz Beans Mens Lounge Pants | Adults Multicoloured Casual Wear Bottoms with Beanz Meanz Heinz All Over Print | Baked Beans Can Graphic Print Homewear Pants | Heinz Tinned Beans Merchandise Gift
- Price
- £14.12
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Morrisons Baked Beans in Tomato Sauce 4 x 220g
- Price
- £1.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

By Amazon Baked Beans in Tomato Sauce Canned Vegan 420g
- Price
- £0.40
- Rating
- 4.4/5
- Reviews
- 1,609
- Age
- 1y ago

Heinz Beanz in a Rich Tomato Sauce Big Value Pack 6x200g
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 773
- Age
- 2y ago

Heinz Beanz in a Rich Tomato Sauce 6 x 200g
- Price
- £2.81
- Rating
- 4.8/5
- Reviews
- 709
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
79
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
0%
- HEINZ43%
- Morrisons27%
- Branston22%
- by Amazon5%
- Vanilla Underground2%
- TruffleShuffle1%
Demand
Beans search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Beans search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beans505K/yr
- baked beans420K/yr
- heinz baked beans96K/yr
- bean90K/yr
- branston baked beans58K/yr
- heinz beans32K/yr
- tinned beans24K/yr
- beans & pulses25K/yr
- branston beans17K/yr
- amazon baked beans7K/yr
Reviews and returns
What reviews say buyers love and hate about Beans
We read the reviews and the return reasons for every product selling here.
“these were very tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beans questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









