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Bbq Sauce Gift Set

Fail

Shoppers spend only $37K a year here, so Bbq Sauce Gift Set is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£37K/yr95K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
34%top-5 click share · 16 brands · 50 sellers

Flapen Score

Bbq Sauce Gift Set against its category

The dotted line is the Grocery average. Past it, Bbq Sauce Gift Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Sauce Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Sauce Gift Set 95K times last year and spent an estimated £37K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
2.9%
Market size, estimated
£37Ka year
Peak month
December5.7× the quietest month
Top search term
sauce shop46K searches a year

02 · Price

A sale here is worth £13.38.

Listings sell for £13.38 on average, from £2.92 to £26.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.38 that is £0 to £1K a year per listing.

Average price
£13.38under the $15 to $100 sweet spot
Price range
£2.92–£26.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #209 within Condiments & Sauces. It carries 623 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
76%
Out of stock, average day
15.5%
Average rank
#209in Condiments & Sauces
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
623per listing
Listings tracked
46

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bbq Sauce Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£749£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

50

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

34%

Top 20: 80%

Open market

8%

  • Sauce Shop38%
  • Thoughtfully24%
  • Generic16%
  • Topline6%
  • Tilz4%
  • Flying Goose4%
  • Open — no brand owns it (10 brands, 8%)

Demand

Bbq Sauce Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Bbq Sauce Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sauce shop46K/yr
  • bbq sauce gift set10K/yr
  • the sauce shop8K/yr
  • sauce gift set14K/yr
  • sauce set6K/yr
  • sauces gift set9K/yr
  • sauce shop buffalo hot sauce2K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Sauce Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.03

bigger than I expected

They are small

Very small bottles

Taste-Overall15%−0.12

No taste of coconut

just didnt like the taste

none of them tasted like proper bbq or chilli sauce

Spiciness9%+0.61

Some of these sauces were far too hot

Some of them are very spicy

Value For Money7%+0.55

perhaps not the best value for money

there is better value out there

Salt Content6%−0.04

Overpriced salt

Mosty salt

Love

Gifting Purpose29%+2.12

Christmas gift

Excellent gift

Birthday gifts

Taste-Overall14%−0.12

Great Taste

Great seasonings

Great sauce

Flavor11%+0.13

Bold, well-balanced flavors

Good flavour

Good selection of flavours

Spiciness9%+0.61

Excellent choice and some really different chilli sauces

Nice sauces

Very spicy

Quality-Overall9%+0.65

Great quality

Good quality set

These are high quality tools compared to what you normally get in a set

FAQ

Common Bbq Sauce Gift Set questions

Answered from the same tracked data.