Bbq Sauce
MaybeReturns run at only 0.0% of orders. But products sell for $5.36 on average, outside the sweet spot, so Bbq Sauce is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £252K/yr265K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 56 sellers
Flapen Score
Bbq Sauce against its category
The dotted line is the Grocery average. Past it, Bbq Sauce is stronger. Inside it, weaker.
Market
The Bbq Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bbq Sauce 265K times last year and spent an estimated £252K. The top 5 brands take 85% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
17.7% of searches ended in a purchase last week.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £252Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- bbq sauce170K searches a year
02 · Price
A sale here is worth £5.36.
Listings sell for £5.36 on average, from £1.25 to £22.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £5.36 that is £7K to £8K a year per listing.
- Average price
- £5.36under the $15 to $100 sweet spot
- Price range
- £1.25–£22.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Condiments & Sauces. It carries 426 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #154in Condiments & Sauces
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 426per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Bbq Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heinz Classic Barbecue Sauce 480g
- Price
- £2.51
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 10y ago

Sweet Baby Rays Honey BBQ Sauce 1 x18oz bottle Sweet Barbeque sauce Perfect for Burgers Ribs and Chicken 510ml Single Bottle
- Price
- £3.41
- Rating
- 4.7/5
- Reviews
- 3,610
- Age
- 15y ago

Sweet Baby Rays Original BBQ Sauce 1 x18oz bottle Sweet and Tangy Barbeque sauce Perfect for Burgers Ribs and Chicken 510ml Single Bottle
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 2y ago

Morrisons BBQ Sauce 450g
- Price
- £1.36
- Rating
- 4.5/5
- Reviews
- 1,042
- Age
- 5y ago

Hellmanns Rich & Smoky BBQ Sauce Condiment squeeze bottle made of 100% recycled plastic for burgers chicken and chips 490 g
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 8y ago
Trending
90-day click momentum
Angus & Oink | Dirty Barbie & Glazed and Confused BBQ Sauce Twin Pack | Sweet Smoky & Bold Glazes for Beef Chicken & Pork | Perfect for Grilling Roasting & BBQ Cooking | 2 x 350ml
- Price
- £16.32
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago

Angus & Oink | Glazed & Confused BBQ Sauce Sticky Smoky & Sweet | Perfect for Pork Ribs Chicken & Burgers | Grilling Roasting & BBQ Cooking | 350ml
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

Morrisons Kansas BBQ Sauce 300g
- Price
- £1.73
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 8mo ago

Sweet Baby Rays Honey BBQ Sauce 1 x18oz bottle Sweet Barbeque sauce Perfect for Burgers Ribs and Chicken 510ml Single Bottle
- Price
- £3.41
- Rating
- 4.7/5
- Reviews
- 3,610
- Age
- 15y ago

Sweet Baby Rays Original BBQ Sauce 1 x18oz bottle Sweet and Tangy Barbeque sauce Perfect for Burgers Ribs and Chicken 510ml Single Bottle
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 2y ago
Newest
by launch date
Angus & Oink | Dirty Barbie & Glazed and Confused BBQ Sauce Twin Pack | Sweet Smoky & Bold Glazes for Beef Chicken & Pork | Perfect for Grilling Roasting & BBQ Cooking | 2 x 350ml
- Price
- £16.32
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago

Angus & Oink | Glazed & Confused BBQ Sauce Sticky Smoky & Sweet | Perfect for Pork Ribs Chicken & Burgers | Grilling Roasting & BBQ Cooking | 350ml
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

Morrisons Kansas BBQ Sauce 300g
- Price
- £1.73
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 8mo ago

Hellmanns BBQ Sauce Barbecue Sauce 850ml
- Price
- £4.80
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Hellmanns BBQ Sauce Barbecue Sauce Jerry Can 4.8kg
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
56
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
11%
- Sweet Baby Ray's30%
- HEINZ23%
- Morrisons16%
- Hellmann's10%
- HP6%
- Angus & Oink4%
- Open — no brand owns it (5 brands, 11%)
Demand
Bbq Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Bbq Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bbq sauce170K/yr
- barbecue sauce37K/yr
- sweet baby rays bbq sauce20K/yr
- bbq sauces10K/yr
- sweet baby rays13K/yr
- barbeque sauce5K/yr
- mcdonalds bbq sauce4K/yr
- baby rays bbq sauce3K/yr
- heinz bbq sauce3K/yr
Reviews and returns
What reviews say buyers love and hate about Bbq Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit expensive
Bit on the expensive side so dont know if Ill buy it again
The price can be a little steep in stores so its great to get it slightly cheaper here
Large container
Its a big bottle
Bigger than anticipated which my partner dont mind
Sugar vinegar
Terrible, Jack Daniel probably means you better have downed a bottle before trying this, its entirely sugar and vinegar, its insane how sweet the taste is, the aftertaste is pretty bad and it completely overpowers any other flavours, no clue what you'd eat this with
The taste and smell I really dislike
Love
Super tasty sauce
Absolutely delicious
Beautiful sauce
Great sauce
Other flavours in this range just as good
Best bbq sauce
Very reasonable price
Great value
Good Value
this one is a little on the peppery/ spicy side which I like
Excellent sauce
Delicious and very slightly spiced
Bulls Eye Steakhouse top quality BBQ sauce
Great product
Always the same quality over their wide range of products
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bbq Sauce questions
Answered from the same tracked data.









