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Bbq Sauce

Maybe

Returns run at only 0.0% of orders. But products sell for $5.36 on average, outside the sweet spot, so Bbq Sauce is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£252K/yr265K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
60%top-5 click share · 11 brands · 56 sellers

Flapen Score

Bbq Sauce against its category

The dotted line is the Grocery average. Past it, Bbq Sauce is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Sauce 265K times last year and spent an estimated £252K. The top 5 brands take 85% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
17.7%
Market size, estimated
£252Ka year
Peak month
October1.6× the quietest month
Top search term
bbq sauce170K searches a year

02 · Price

A sale here is worth £5.36.

Listings sell for £5.36 on average, from £1.25 to £22.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £5.36 that is £7K to £8K a year per listing.

Average price
£5.36under the $15 to $100 sweet spot
Price range
£1.25–£22.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Condiments & Sauces. It carries 426 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#154in Condiments & Sauces
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
70 months

Products

Top Bbq Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

56

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

11%

  • Sweet Baby Ray's30%
  • HEINZ23%
  • Morrisons16%
  • Hellmann's10%
  • HP6%
  • Angus & Oink4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Bbq Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Bbq Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq sauce170K/yr
  • barbecue sauce37K/yr
  • sweet baby rays bbq sauce20K/yr
  • bbq sauces10K/yr
  • sweet baby rays13K/yr
  • barbeque sauce5K/yr
  • mcdonalds bbq sauce4K/yr
  • baby rays bbq sauce3K/yr
  • heinz bbq sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.05

A bit expensive

Bit on the expensive side so dont know if Ill buy it again

The price can be a little steep in stores so its great to get it slightly cheaper here

Size-Overall22%−0.05

Large container

Its a big bottle

Bigger than anticipated which my partner dont mind

Sweetness6%−0.02

Sugar vinegar

Flavor6%+1.12

Terrible, Jack Daniel probably means you better have downed a bottle before trying this, its entirely sugar and vinegar, its insane how sweet the taste is, the aftertaste is pretty bad and it completely overpowers any other flavours, no clue what you'd eat this with

Smell6%−0.03

The taste and smell I really dislike

Love

Taste-Overall39%+1.55

Super tasty sauce

Absolutely delicious

Beautiful sauce

Flavor17%+1.12

Great sauce

Other flavours in this range just as good

Best bbq sauce

Value For Money15%−0.05

Very reasonable price

Great value

Good Value

Spiciness11%+0.91

this one is a little on the peppery/ spicy side which I like

Excellent sauce

Delicious and very slightly spiced

Quality-Overall7%+0.85

Bulls Eye Steakhouse top quality BBQ sauce

Great product

Always the same quality over their wide range of products

FAQ

Common Bbq Sauce questions

Answered from the same tracked data.