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Bbq Rub

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 89% of clicks, so Bbq Rub is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£161K/yr152K searches / yr
90-day growth
+123.4%search demand this quarter
Competition
55%top-5 click share · 10 brands · 40 sellers

Flapen Score

Bbq Rub against its category

The dotted line is the Grocery average. Past it, Bbq Rub is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Rub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Rub 152K times last year and spent an estimated £161K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +123.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+123.4%
Conversion, latest week
7.3%
Market size, estimated
£161Ka year
Peak month
June2.1× the quietest month
Top search term
bbq rub39K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £1.20 to £33.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.38 that is £1K to £4K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£1.20–£33.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #34 within Herbs, Spices & Seasonings. It carries 277 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#34in Herbs, Spices & Seasonings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Bbq Rub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

40

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

8%

  • SALDVA43%
  • Angus & Oink26%
  • Cape Herb & Spice9%
  • Cinder & Squatch8%
  • BAYTRADE3%
  • Modern Gourmet Foods3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Bbq Rub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bbq Rub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq rub39K/yr
  • bbq seasoning39K/yr
  • bbq rubs20K/yr
  • bbq rubs and spices15K/yr
  • meat rubs and seasoning9K/yr
  • meat seasoning10K/yr
  • meat rub7K/yr
  • meat rubs8K/yr
  • bbq spices5K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Rub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content22%−0.13

Salt is cheap

Way too salty

Incredibly salty

Value For Money12%+0.63

a bit on the pricey side

expensive

expensive for the amount

Taste-Overall7%+0.64

We didnt like the taste

this too much for my taste

Size-Overall7%−0.03

They are small

Very small bottles

Sweetness4%−0.03

Too sweet

it's too sweet

Love

Flavor24%+1.37

Bold, well-balanced flavors

Interesting flavour

Brilliant flavour

Taste-Overall23%+0.64

Great seasonings

Absolutely delicious

Makes the food tastes great

Spiciness11%+1.33

not over spicy

Very spicy

this one is a little on the peppery/ spicy side which I like

Gifting Purpose7%−0.01

Great present

Birthday gifts

Good selection made a nice gift

Quality-Overall7%0.00

Lovely variety

Excellent product

Great quality seasoning

FAQ

Common Bbq Rub questions

Answered from the same tracked data.