bbq rub
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+123.4%90-day search growth — must beat 0% to launch
Review moat
Great276.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.38avg listing price — sweet spot $15–$100
Price range
Good£1.20–£33.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£161K£161K/yr · 152K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, bbq rub is a £161K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bbq rub market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £115K–£144K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 8.5%
- Avg brand age
- 68 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
40
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
8%
- SALDVA43%
- Angus & Oink26%
- Cape Herb & Spice9%
- Cinder & Squatch8%
- BAYTRADE3%
- Modern Gourmet Foods3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +123.4% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×
Top bbq rub search terms
- bbq rub39K/yr
- bbq seasoning39K/yr
- bbq rubs20K/yr
- bbq rubs and spices15K/yr
- meat rubs and seasoning9K/yr
- meat seasoning10K/yr
- meat rub7K/yr
- meat rubs8K/yr
- bbq spices5K/yr
Top bbq rub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meat Lovers BBQ Rub Gift Set - Holy Cow Angels Wings Smoky Pig Sweet Texas Steak King & Adams Ribs BBQ Rubs | Pack of 6 | 100% Natural | Spice Gift For Foodie | Gift Set
SALDVA£26.334.7★253 rev
Angus & Oink | Sweet Bones & Butts | Maple BBQ Rub and Seasoning | Gluten-Free No Preservatives | Ideal for Smoking Grilling & Oven | 230g
Angus & Oink£9.764.7★1,096 rev
Classic Selection of Premium BBQ Seasonings - Holy Cow Angels Wings Smoky Pig Ultimate Rub BBQ Rubs | Pack of 4 | 100% Natural | Great Foodie Gift
SALDVA£20.204.3★208 rev
Pit Masters BBQ Rubs 9 Premium Spice Blend Seasonings for Pork Chicken & Beef by Cinder & Squatch | Perfect for Grilling Smoking & American Barbecue Fans | Complete BBQ Rub Gift Set for Foodies
Cinder & Squatch£24.914.7★48 rev
Ultimate Rub BBQ All Purpose Seasoning - 100% Natural and Universal BBQ Seasoning - Flavourful All-Round Blend of Spices for Amazing Beef Pork Poultry Vegetable BBQ Dishes - Large Jar (230g)
SALDVA£8.324.4★314 rev
Newest
by launch date
Angus & Oink | Glazed & Confused BBQ Sauce Sticky Smoky & Sweet | Perfect for Pork Ribs Chicken & Burgers | Grilling Roasting & BBQ Cooking | 350ml
Angus & Oink£8.6115 rev
Pit Masters BBQ Rubs 9 Premium Spice Blend Seasonings for Pork Chicken & Beef by Cinder & Squatch | Perfect for Grilling Smoking & American Barbecue Fans | Complete BBQ Rub Gift Set for Foodies
Cinder & Squatch£24.9148 rev
24x Rubs Spices for Cooking | BBQ Gifts for Men | Herbs Spices & Seasonings| Christmas Gifts for Men | Cooking Gifts for Men Women Presents| Spice Gift Set | Chef Gifts | House Warming Gifts New Home
BAYTRADE£23.11121 rev
12x Rubs Spices for Cooking | BBQ Gifts for Men| Herbs Spices & Seasonings | Christmas Gifts for Men Women | Cooking Gifts Presents| Spice Gift Set | Chef Gifts | Foodie Gifts|House Warming New Home
BAYTRADE£15.6442 rev
Angus & Oink | BBQ Pit Boys Big Texan Rub | Sweet Southern BBQ Flavour | All-Purpose Seasoning for Chicken Ribs Brisket & More | Vegan Friendly & Gluten-Free | 230g
Angus & Oink£9.759 rev
Trending
90-day click momentumAngus & Oink | Glazed & Confused BBQ Sauce Sticky Smoky & Sweet | Perfect for Pork Ribs Chicken & Burgers | Grilling Roasting & BBQ Cooking | 350ml
Angus & Oink£8.614.4★
Angus & Oink | BBQ Pit Boys Big Texan Rub | Sweet Southern BBQ Flavour | All-Purpose Seasoning for Chicken Ribs Brisket & More | Vegan Friendly & Gluten-Free | 230g
Angus & Oink£9.754.8★
Meat Lovers BBQ Rub Gift Set - Holy Cow Angels Wings Smoky Pig Sweet Texas Steak King & Adams Ribs BBQ Rubs | Pack of 6 | 100% Natural | Spice Gift For Foodie | Gift Set
SALDVA£26.334.7★
Steak House Collection Premium Seasonings Black Garlic Truffle Steak King & SPG BBQ Rubs | Pack of 4 | Gourmet Grill Gift | 100% Natural Flavor Boost
SALDVA£20.384.4★
Cape Herb & Spice Texan Steakhouse Seasoning 100 g Tin (1-Pack)
Cape Herb & Spice£2.934.7★
What buyers say about bbq rub
What buyers praise and complain about, mined from review topics.What buyers love
“Bold, well-balanced flavors”
“Great seasonings”
“not over spicy”
“Great present”
“Lovely variety”
“its well worth it”
“The easter gathering was well served”
“The smell was so promising”
“Easy”
“6 full size”
What buyers complain about
“Salt is cheap”
“a bit on the pricey side”
“We didnt like the taste”
“They are small”
“Too sweet”
“Not the best”
“the flavour didnt deliver”
“Spicy”
“it isnt as strong as the competitor I normally use”
Common questions
- Is bbq rub profitable to sell on Amazon United Kingdom?
- The niche generates £161K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the bbq rub niche?
- 10 brands and 40 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in bbq rub?
- Top complaints mined from reviews: Salt Content, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for bbq rub peak?
- Demand peaks in May–Jun–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bbq rub niche?
- Listings span £1.20–£33.22; the average listing price is £14.38 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.