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Bbq Rub

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 89% of clicks, so Bbq Rub is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£161K/yr152K searches / yr
90-day growth
+123.4%search demand this quarter
Competition
55%top-5 click share · 10 brands · 40 sellers

Flapen Score

Bbq Rub against its category

The dotted line is the Grocery average. Past it, Bbq Rub is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Rub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Rub 152K times last year and spent an estimated £161K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +123.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+123.4%
Conversion, latest week
7.3%
Market size, estimated
£161Ka year
Peak month
June2.1× the quietest month
Top search term
bbq rub39K searches a year

02 · Price

A sale here is worth £14.38.

Listings sell for £14.38 on average, from £1.20 to £33.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.38 that is £1K to £4K a year per listing.

Average price
£14.38under the $15 to $100 sweet spot
Price range
£1.20–£33.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #34 within Herbs, Spices & Seasonings. It carries 277 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#34in Herbs, Spices & Seasonings
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Bbq Rub products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

40

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 96%

Open market

8%

  • SALDVA43%
  • Angus & Oink26%
  • Cape Herb & Spice9%
  • Cinder & Squatch8%
  • BAYTRADE3%
  • Modern Gourmet Foods3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Bbq Rub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bbq Rub search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bbq rub39K/yr
  • bbq seasoning39K/yr
  • bbq rubs20K/yr
  • bbq rubs and spices15K/yr
  • meat rubs and seasoning9K/yr
  • meat seasoning10K/yr
  • meat rub7K/yr
  • meat rubs8K/yr
  • bbq spices5K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Rub

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Flavor”
22%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Salt is cheap”
A buyer, on “Salt Content”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Bbq Rub questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data