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Bbq Meat

Fail

The top 5 brands take 100% of clicks, so Bbq Meat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£118K/yr148K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
67%top-5 click share · 5 brands · 28 sellers

Flapen Score

Bbq Meat against its category

The dotted line is the Grocery average. Past it, Bbq Meat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Meat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Meat 148K times last year and spent an estimated £118K. All 5 brands take every click. Demand peaks in Jan–Feb–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
16.1%
Market size, estimated
£118Ka year
Peak month
September3.4× the quietest month
Top search term
pork belly118K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £2.35 to £8.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £4.95 that is £2K to £4K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£2.35–£8.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 215 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#2in Fresh & Chilled
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
74 months

Products

Top Bbq Meat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Morrisons86%
  • Iceland8%
  • M THE BEST4%
  • CO OP1%
  • Generic1%

Demand

Bbq Meat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Bbq Meat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pork belly118K/yr
  • belly pork24K/yr
  • pork belly slices7K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Meat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oily/Greasy24%−0.16

Fat

Whole thing was swimming in grease, disgusting

Quite a lot of fat around these chops

Hard Feel11%−0.07

A bit tough

Nasty stuff

came out tough

Nutritional Content11%−0.05

really not good to much fat very small amount of meat

literally cubes of fat

Quality-Overall9%+0.22

Poor quality meat

Very disappointed with the quality

That said, quality can be a bit inconsistent

Taste-Overall8%+1.33

Taste funny

Tasteless and hard

Love

Taste-Overall23%+1.33

Great meat

Great tasting meat

Absolutely delicious

Value For Money17%+1.41

Well worth the money a good buy

Good price

Great value for money

Quality-Overall13%+0.22

Excellent quality

Great product

quality has been superb every time

Freshness9%+0.94

fresh with good expiry date kept cool for delivery

Nice and fresh quick delivery

Very good and fresh Panccetta

Cooking Instructions7%+0.05

Cooking time was straightforward and consistent

Easy to cook & Juicy

Cooks evenly with reasonable timing

FAQ

Common Bbq Meat questions

Answered from the same tracked data.