Is bbq fire lighter profitable to sell on Amazon United Kingdom?

The niche generates £78K/yr across 12 tracked products. 90-day search growth is +739.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the bbq fire lighter niche?

11 brands and 41 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bbq fire lighter?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.

When does demand for bbq fire lighter peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 24.3× the quietest.

What does it cost to enter the bbq fire lighter niche?

Listings span £3.29–£12.51; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 4,966 reviews — the moat a new listing must climb.

bbq fire lighter

Worth a look

Shows demand growing +739.9% this quarter, but prices mostly outside the sweet spot ($3.29–$12.51) keeps it on the watch list.

Growth

Incredible+739.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,965.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.04

avg listing price — sweet spot $15–$100

Market size

Bad£78K

£78K/yr · 72K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Price range

Bad£3.29–£12.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, bbq fire lighter is a £78K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bbq fire lighter market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £80K–£101K; units × avg price
Conversion rate: 13.6%
Avg BSR: #7
Page quality: 0%
Prime: 58%
Sponsored: 75%
Out of stock: 2.4%
Avg brand age: 53 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

Weber39%
Pelle & Sol16%
Galleon Fireplaces10%
ecoblaze9%
Tiger7%
Ecolighters4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +739.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.3×

Open Trend

Top bbq fire lighter search terms

fire lighters for bbq21K/yr >1,000%14.5% conv.
firelighters for bbq12K/yr >1,000%16.4% conv.
bbq fire lighter16K/yr +378.2%14.6% conv.
bbq fire starter9K/yr +348.7%7.1% conv.
bbq lighter cubes7K/yr +575.2%17.6% conv.
bbq firelighters3K/yr +690.4%15.0% conv.
firelighters bbq4K/yr +158.3%16.8% conv.

All search terms

Top bbq fire lighter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Weber Lighter Cubes

Weber£4.574.6★13,099 rev

Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters

Pelle & Sol£10.014.5★748 rev

96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires

Galleon Fireplaces£3.364.5★485 rev

200 Firelighters - Ecoblaze Natural Firelighters | Fast lighting & Odourless Fire Lighters For Wood Burners & BBQ Ovens Stoves & Fireplaces

ecoblaze£10.134.7★13,009 rev

Fireglow Firelighters 24 Pack White

Tiger£3.434.4★504 rev

Newest

by launch date

Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters

Pelle & Sol£10.01748 rev

1y ago

100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping

BURNEX£12.27436 rev

1y ago

ZIP 80 Firelighters High Performance All Purpose for Open Fires Wood Burner Multi Fuel Stove BBQ Firepit Chiminea and Bonfires

Zip£6.93524 rev

2y ago

96 Eco Friendly Natural Wood Firelighters - Sustainable Wood-Fibre Fire starters Perfect for Log Burners Pizza Ovens and BBQs. The Perfect Fire Lighter For Any Occasion (96)

The Firewood Hub£7.66339 rev

3y ago

KEPLIN Natural Firelighters - 200 Pack | Eco Friendly Wood Wax Fire Starters | Quick Flame | Safe to Use | Ideal for Stoves Open Fires BBQs & Pizza Ovens

KEPLIN£10.712,442 rev

3y ago

What buyers say about bbq fire lighter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great quality, very fast lighting and do the job”

Value For Money24%

“Good value for money”

Fire Resistance13%

“It helps to light fires”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product5%

“exactly what I needed”

Smell5%

“nice smell”

Efficiency3%

“Effective”

Brightness/Shine/Glow3%

“Easy lighting”

Ease Of Cleaning3%

“No mess”

Eco Friendliness2%

“environmentally friendly”

What buyers complain about

Size-Overall25%

“They are smaller”

Quality-Overall20%

“Poor quality”

Value For Money10%

“Not impressed - expensive”

Smell7%

“Chemical smell to product”

Flammable7%

“Easily burn”

Advertised Vs Actual Product4%

“Deceptive Product Photo - DO NOT BUY”

Strength3%

“The individual itema are prone to break up a little”

Shape/Style2%

“Oddly irregular”

Ease Of Use2%

“I cannot use them”

Wood Quality2%

“to my disappointment they don't burn for 10 minutes they burn up in under 5 minutes so the wood i was trying to burn just didn't”

Top return reasons

Defective Material/Parts16%

Quality-Overall14%

Moist/Dry11%

Flammable8%

Size-Overall7%

Functionality-Overall5%

Water Resistance5%