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Bbq Fire Lighter

Maybe

Search demand grew +739.9% this quarter. But prices span $3.29–$12.51, mostly outside the sweet spot, so Bbq Fire Lighter is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£78K/yr72K searches / yr
90-day growth
+739.9%search demand this quarter
Competition
76%top-5 click share · 11 brands · 41 sellers

Flapen Score

Bbq Fire Lighter against its category

The dotted line is the Grocery average. Past it, Bbq Fire Lighter is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq Fire Lighter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq Fire Lighter 72K times last year and spent an estimated £78K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +739.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+739.9%
Conversion, latest week
13.6%
Market size, estimated
£78Ka year
Peak month
July24.3× the quietest month
Top search term
fire lighters for bbq21K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.29 to £12.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.04 that is £6K to £8K a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.29–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #7 within Firelighters & Matches. It carries 4,966 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
2.4%
Average rank
#7in Firelighters & Matches
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,966per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bbq Fire Lighter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£31K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

41

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • Weber39%
  • Pelle & Sol16%
  • Galleon Fireplaces10%
  • ecoblaze9%
  • Tiger7%
  • Ecolighters4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Bbq Fire Lighter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.3×

Search terms

Top Bbq Fire Lighter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire lighters for bbq21K/yr
  • firelighters for bbq12K/yr
  • bbq fire lighter16K/yr
  • bbq fire starter9K/yr
  • bbq lighter cubes7K/yr
  • bbq firelighters3K/yr
  • firelighters bbq4K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq Fire Lighter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.12

They are smaller

Small box

inconsistent in sizes

Quality-Overall20%−0.05

Poor quality

Very poor quality manufacturing

Cheapely made

Value For Money10%+1.08

Not impressed - expensive

Not worth the money

Not that economical

Smell7%+0.37

Chemical smell to product

They dont smell

Lack of smell

Flammable7%−0.02

Easily burn

It looks as though it might finally have started burning properly

Not very good at lighting fires

Love

Quality-Overall24%−0.05

Great quality, very fast lighting and do the job

Excellent Product

Good quality and reliable

Value For Money24%+1.08

Good value for money

Good Value

Excellent value

Fire Resistance13%+1.50

It helps to light fires

Theyre good for lighting a fire

Excellent to help get fire started safely

Ease Of Use8%+0.54

Easy to use

easy to store

are easy to get going

Advertised Vs Actual Product5%

exactly what I needed

better than expected

As described

Return

0.0% Return rate 15% Fixable by listing

Defective Material/Parts16%▄▂▁▆█▁
Quality-Overall14%▁█▁▁▁█

Poor quality

Very poor quality manufacturing

Cheapely made

Moist/Dry11%█▁█▁▅▁
Flammable8%▅▃▁▁▆█

Easily burn

It looks as though it might finally have started burning properly

Not very good at lighting fires

Size-Overall7%▁▂▄█▁▁

They are smaller

Small box

inconsistent in sizes

FAQ

Common Bbq Fire Lighter questions

Answered from the same tracked data.