bay leaves
Skip itPrices mostly outside the sweet spot ($0.44–$9.76) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Review moat
Great214.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£77K£77K/yr · 100K searches
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Price range
Bad£0.44–£9.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bay leaves is a £77K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bay leaves market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £61K–£81K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 61%
- Out of stock
- 10.0%
- Avg brand age
- 62 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
54
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Hatton Hill21%
- Spice Mart19%
- Schwartz15%
- Masala Cottage11%
- indus5%
- Morrisons5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -30.4% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
Top bay leaves search terms
- bay leaves76K/yr
- bay leaf14K/yr
- bay leaves for cooking7K/yr
- bayleaf3K/yr
Top bay leaves products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)
Spice Mart£2.624.3★687 rev
Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More
Hatton Hill£4.024.3★73 rev
Schwartz Bay Leaves 3g
Schwartz£2.044.7★298 rev
Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)
Masala Cottage£3.844.0★173 rev
Indus Bay Leaves 10g
indus£1.093.6★4 rev
Newest
by launch date
Tropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives
Tropical Sun£2.091 rev
APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch
APSOGO£8.9982 rev
Indus Bay Leaves 10g
indus£1.094 rev
Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)
Masala Cottage£3.84173 rev
Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (25 Grams)
Masala Cottage£2.77173 rev
Trending
90-day click momentumTropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives
Tropical Sun£2.095.0★
Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More
Hatton Hill£4.024.3★
Bay Leaves 50g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More
Hatton Hill£5.404.5★
APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch
APSOGO£8.994.6★
Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)
Spice Mart£2.624.3★
What buyers say about bay leaves
What buyers praise and complain about, mined from review topics.What buyers love
“Love these big jars of bay leaves, good quality, nice aroma, good value for money”
“Good Value”
“Bay leaves have a lovely aroma”
“Lovely and fresh”
“Does the job”
“Good quantity”
“Great in all dishes”
“enhances flavour profile”
“Nice and large leaves and not in bits like you get in other sellers, nice jar to keep them in, great”
“Really good in some dishes”
What buyers complain about
“Awful quality”
“absolutely no smell of bayleaf”
“bigger quantities than my usual”
“Not very good bay leaves all broken up into little bits”
“Many broken leaves - likely due to the inadequate packaging -”
“some look infected”
“So that is £10 quid of my state pension down the drain”
“Looks too old”
“Old and flavourless, very very old leaves”
“Not as advertised”
Common questions
- Is bay leaves profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 18 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the bay leaves niche?
- 15 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in bay leaves?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 0.0%.
- When does demand for bay leaves peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bay leaves niche?
- Listings span £0.44–£9.76; the average listing price is £4.05 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.