How competitive is the Bay Leaves niche on Amazon United Kingdom?

15 brands and 54 sellers compete in Bay Leaves on Amazon United Kingdom. The top 5 Bay Leaves products take 66% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Bay Leaves?

Bay Leaves buyers on Amazon United Kingdom complain most about Quality-Overall, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Bay Leaves niche?

Bay Leaves sells for £4.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.44–£9.76. The average incumbent carries 214 reviews — the moat a new listing must climb.

Bay Leaves

prices mostly outside the sweet spot ($0.44–$9.76) — Bay Leaves doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Bay Leaves profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bay Leaves is a £77K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.

Bay Leaves: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.4% over the last 90 days and 19.1% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr20K

Search volume / yr-30.4%100K

Conversion rate19.1%

Avg price£4.05

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 54

Top-5 product click share66%

Open market29%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Bay Leaves products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)

Price: £2.62
Rating: 4.3/5
Reviews: 687
Age: 5y ago

Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More

Price: £4.02
Rating: 4.3/5
Reviews: 73
Age: 3y ago

Schwartz Bay Leaves 3g

Price: £2.04
Rating: 4.7/5
Reviews: 298
Age: 5y ago

Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)

Price: £3.84
Rating: 4.0/5
Reviews: 173
Age: 2y ago

Indus Bay Leaves 10g

Price: £1.09
Rating: 3.6/5
Reviews: 4
Age: 1y ago

Newest

by launch date

Tropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives

Price: £2.09
Rating: 5.0/5
Reviews: 1
Age: 1y ago

APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch

Price: £8.99
Rating: 4.6/5
Reviews: 82
Age: 1y ago

Indus Bay Leaves 10g

Price: £1.09
Rating: 3.6/5
Reviews: 4
Age: 1y ago

Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)

Price: £3.84
Rating: 4.0/5
Reviews: 173
Age: 2y ago

Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (25 Grams)

Price: £2.77
Rating: 4.0/5
Reviews: 173
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

Hatton Hill21%
Spice Mart19%
Schwartz15%
Masala Cottage11%
indus5%
Morrisons5%

Bay Leaves demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR19.1%Products18Brands15Top 5 Brands71%OOS Rate10.0%Rating4.4★Reviews214Avg BSR#29

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top Bay Leaves search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bay leaves76K/yr -30.3%17.4% conv.
bay leaf14K/yr -17.7%9.7% conv.
bay leaves for cooking7K/yr -61.9%15.1% conv.
bayleaf3K/yr -11.7%8.7% conv.

What reviews say buyers love and hate about Bay Leaves

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall25%

“Love these big jars of bay leaves, good quality, nice aroma, good value for money”

Value For Money20%

“Good Value”

Smell11%

“Bay leaves have a lovely aroma”

Freshness7%

“Lovely and fresh”

Advertised Vs Actual Product7%

“Does the job”

What buyers complain about

75% of reviews

Quality-Overall25%

“Awful quality”

Smell12%

“absolutely no smell of bayleaf”

Size-Overall7%

“bigger quantities than my usual”

Chunk/Clump/Collection7%

“Not very good bay leaves all broken up into little bits”

Powdered/Crumbled6%

“Many broken leaves - likely due to the inadequate packaging -”

Common Bay Leaves questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bay Leaves 46/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 18 tracked products. Search demand moved -30.4% over the last 90 days.