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Bay Leaves

Fail

Prices span $0.44–$9.76, mostly outside the sweet spot, so Bay Leaves is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£77K/yr100K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
66%top-5 click share · 15 brands · 54 sellers

Flapen Score

Bay Leaves against its category

The dotted line is the Grocery average. Past it, Bay Leaves is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bay Leaves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bay Leaves 100K times last year and spent an estimated £77K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
19.1%
Market size, estimated
£77Ka year
Peak month
January2.0× the quietest month
Top search term
bay leaves76K searches a year

02 · Price

A sale here is worth £4.05.

Listings sell for £4.05 on average, from £0.44 to £9.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.05 that is £3K to £4K a year per listing.

Average price
£4.05under the $15 to $100 sweet spot
Price range
£0.44–£9.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #29 within Herbs, Spices & Seasonings. It carries 214 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
10.0%
Average rank
#29in Herbs, Spices & Seasonings
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bay Leaves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

54

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

  • Hatton Hill21%
  • Spice Mart19%
  • Schwartz15%
  • Masala Cottage11%
  • indus5%
  • Morrisons5%

Demand

Bay Leaves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Bay Leaves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bay leaves76K/yr
  • bay leaf14K/yr
  • bay leaves for cooking7K/yr
  • bayleaf3K/yr

Reviews and returns

What reviews say buyers love and hate about Bay Leaves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+0.79

Awful quality

Can't be sure if the product is poor quality or the Amazon packing was poor

I can't understand why the company would say they are Premium Quality

Smell12%

absolutely no smell of bayleaf

Not the normal smell expected from bay leaves either

No aroma

Size-Overall7%

bigger quantities than my usual

The leaf size is small

Really big jar that will take a long time to use up

Chunk/Clump/Collection7%−0.09

Not very good bay leaves all broken up into little bits

This is a bag of very fragmented bayleaves, small pieces

Smashed to pieces

Powdered/Crumbled6%−0.07

Many broken leaves - likely due to the inadequate packaging -

majority crushed

Crushed almost to dust, they were also discoloured and blotchy

Love

Quality-Overall25%+0.79

Love these big jars of bay leaves, good quality, nice aroma, good value for money

Good quality leaves very large so don't need to add lots

Very good quality

Value For Money20%+1.11

Good Value

good value for money

Excellent value

Smell11%

Bay leaves have a lovely aroma

Good aroma

have a strong pleasant fragrance

Freshness7%+1.03

Lovely and fresh

Fresh

The quality and freshness are really good too

Advertised Vs Actual Product7%

Does the job

As described

Exact as described

FAQ

Common Bay Leaves questions

Answered from the same tracked data.