Bay Leaves
FailPrices span $0.44–$9.76, mostly outside the sweet spot, so Bay Leaves is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £77K/yr100K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 66%top-5 click share · 15 brands · 54 sellers
Flapen Score
Bay Leaves against its category
The dotted line is the Grocery average. Past it, Bay Leaves is stronger. Inside it, weaker.
Market
The Bay Leaves market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bay Leaves 100K times last year and spent an estimated £77K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
19.1% of searches ended in a purchase last week.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 19.1%
- Market size, estimated
- £77Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- bay leaves76K searches a year
02 · Price
A sale here is worth £4.05.
Listings sell for £4.05 on average, from £0.44 to £9.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.05 that is £3K to £4K a year per listing.
- Average price
- £4.05under the $15 to $100 sweet spot
- Price range
- £0.44–£9.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #29 within Herbs, Spices & Seasonings. It carries 214 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 89%
- Out of stock, average day
- 10.0%
- Average rank
- #29in Herbs, Spices & Seasonings
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 214per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Bay Leaves products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 5y ago

Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More
- Price
- £4.02
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3y ago

Schwartz Bay Leaves 3g
- Price
- £2.04
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 5y ago

Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)
- Price
- £3.84
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 2y ago

Indus Bay Leaves 10g
- Price
- £1.09
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago
Trending
90-day click momentum
Tropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives
- Price
- £2.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Bay Leaves 25g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More
- Price
- £4.02
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3y ago

Bay Leaves 50g by Hatton Hill | Dried Laurel Leaf Aromatic & Flavourful Whole Leaves for Cooking Herbal Tea and More
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 3y ago

APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Dried Bay Leaves | Leaf Hand Selected Premium Quality Free UK P&P 25g-950g (25g)
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 5y ago
Newest
by launch date
Tropical Sun Bay Leaves (Whole Dry) 10g Aromatic Herb for Exotic Dishes No Artificial Colours Flavours or Preservatives
- Price
- £2.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

APSOGO Organic Greek Bay Leaves 75g - Whole Laurus Nobilis Leaves for Cooking & Tea - Aromatic Hand-Picked Eco Pouch
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Indus Bay Leaves 10g
- Price
- £1.09
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago

Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (50 Grams)
- Price
- £3.84
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 2y ago

Dried Bay Leaves Premium Quality By Masala Cottage 10g-1900g (25 Grams)
- Price
- £2.77
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
54
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Hatton Hill21%
- Spice Mart19%
- Schwartz15%
- Masala Cottage11%
- indus5%
- Morrisons5%
Demand
Bay Leaves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Bay Leaves search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bay leaves76K/yr
- bay leaf14K/yr
- bay leaves for cooking7K/yr
- bayleaf3K/yr
Reviews and returns
What reviews say buyers love and hate about Bay Leaves
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
Can't be sure if the product is poor quality or the Amazon packing was poor
I can't understand why the company would say they are Premium Quality
absolutely no smell of bayleaf
Not the normal smell expected from bay leaves either
No aroma
bigger quantities than my usual
The leaf size is small
Really big jar that will take a long time to use up
Not very good bay leaves all broken up into little bits
This is a bag of very fragmented bayleaves, small pieces
Smashed to pieces
Many broken leaves - likely due to the inadequate packaging -
majority crushed
Crushed almost to dust, they were also discoloured and blotchy
Love
Love these big jars of bay leaves, good quality, nice aroma, good value for money
Good quality leaves very large so don't need to add lots
Very good quality
Good Value
good value for money
Excellent value
Bay leaves have a lovely aroma
Good aroma
have a strong pleasant fragrance
Lovely and fresh
Fresh
The quality and freshness are really good too
Does the job
As described
Exact as described
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bay Leaves questions
Answered from the same tracked data.









