bathroom wipes
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Good706.68avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£89K£89K/yr · 90K searches
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Price range
Bad£0.87–£16.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bathroom wipes is a £89K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bathroom wipes market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £79K–£95K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 68%
- Out of stock
- 3.5%
- Avg brand age
- 52 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
132
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
1%
- Zoflora62%
- Dettol13%
- by Amazon11%
- Duzzit8%
- Ineos2%
- Feather Lux2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top bathroom wipes search terms
- zoflora wipes43K/yr
- bathroom wipes28K/yr
- bathroom cleaning wipes13K/yr
- zoflora floor wipes3K/yr
- fabulosa wipes3K/yr
Top bathroom wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
Zoflora£2.854.6★169 rev
Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
Zoflora£2.984.7★73 rev
by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
by Amazon£4.304.5★4,049 rev
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
Zoflora£11.824.7★21 rev
Zoflora Midnight Blooms Large Biodegradeable Wipes Antibacterial Cleaning 6 x 70 Wipes Pack Multi-Surface Disinfectant Removes Odours & Kills 99.9% of Bacteria & Viruses
Zoflora£10.654.6★351 rev
Newest
by launch date
Zoflora Rose Garden 96 Wipes Antibacterial Multi-surface Cleaning Wipes Convenient Quick Cleaning Biodegradable
Zoflora£8.9110 rev
Bathroom Cleaning Wipes 72 Pack Lemon ScentDisinfectant Multi-Surface Antibacterial Wipes Kill 99.99% Bacteria Biodegradable Large Gentle on Skin for Fast Household Toilet Protection
Feather Lux£6.5360 rev
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
Zoflora£11.8221 rev
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
Zoflora£2.85169 rev
Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
Zoflora£2.9873 rev
Trending
90-day click momentumZoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
Zoflora£2.984.7★
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
Zoflora£11.824.7★
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
Dettol£8.014.7★
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
Zoflora£2.854.6★
Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
Zoflora£2.714.6★
What buyers say about bathroom wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Always good for cleaning”
“Lovely fresh scent”
“Good value for money”
“Decent quality for the money”
“Nice and moist”
“Easy to use”
“As advertised”
“Great size”
“cleans as it's supposed to”
“Fresh”
What buyers complain about
“Bad smell”
“it scrunches up so small”
“Not worth money”
“feels thicker than the Dettol wipes I normally use”
“can be slightly dry”
“they never seem to last long”
“Absolutely dreadful wipes”
“leave a residue”
“Falsely advertised”
“Leaves marks”
Top return reasons
Common questions
- Is bathroom wipes profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 25 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the bathroom wipes niche?
- 7 brands and 132 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bathroom wipes?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for bathroom wipes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the bathroom wipes niche?
- Listings span £0.87–£16.86; the average listing price is £6.31 (sweet spot $15–$100). The average incumbent carries 707 reviews — the moat a new listing must climb.