Bathroom Wipes
brand-locked demand (top 5 brands take 97% of clicks) — Bathroom Wipes doesn't clear our bar today.
Flapen Score
Is Bathroom Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bathroom Wipes is a £89K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Bathroom Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.4% over the last 90 days and 15.7% of searches end in a purchase.
£89K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Bathroom Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago
by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
- Price
- £11.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Zoflora Midnight Blooms Large Biodegradeable Wipes Antibacterial Cleaning 6 x 70 Wipes Pack Multi-Surface Disinfectant Removes Odours & Kills 99.9% of Bacteria & Viruses
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 4y ago
Trending
90-day click momentumZoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
- Price
- £11.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch date
Zoflora Rose Garden 96 Wipes Antibacterial Multi-surface Cleaning Wipes Convenient Quick Cleaning Biodegradable
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Bathroom Cleaning Wipes 72 Pack Lemon ScentDisinfectant Multi-Surface Antibacterial Wipes Kill 99.99% Bacteria Biodegradable Large Gentle on Skin for Fast Household Toilet Protection
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 1y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
- Price
- £11.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
132
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
1%
- Zoflora62%
- Dettol13%
- by Amazon11%
- Duzzit8%
- Ineos2%
- Feather Lux2%
- Open — no brand owns it (1 brand, 1%)
Bathroom Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Bathroom Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- zoflora wipes43K/yr
- bathroom wipes28K/yr
- bathroom cleaning wipes13K/yr
- zoflora floor wipes3K/yr
- fabulosa wipes3K/yr
What reviews say buyers love and hate about Bathroom Wipes
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Always good for cleaning”
“Lovely fresh scent”
“Good value for money”
“Decent quality for the money”
“Nice and moist”
What buyers complain about
65% of reviews“Bad smell”
“it scrunches up so small”
“Not worth money”
“feels thicker than the Dettol wipes I normally use”
“can be slightly dry”
Bathroom Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bathroom Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
