Bathroom Wipes
FailThe top 5 brands take 97% of clicks, so Bathroom Wipes is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £89K/yr90K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 132 sellers
Flapen Score
Bathroom Wipes against its category
The dotted line is the Grocery average. Past it, Bathroom Wipes is stronger. Inside it, weaker.
Market
The Bathroom Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bathroom Wipes 90K times last year and spent an estimated £89K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £89Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- zoflora wipes43K searches a year
02 · Price
A sale here is worth £6.31.
Listings sell for £6.31 on average, from £0.87 to £16.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.31 that is £2K to £3K a year per listing.
- Average price
- £6.31under the $15 to $100 sweet spot
- Price range
- £0.87–£16.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #124 within Household Cleaners. It carries 707 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 88%
- Out of stock, average day
- 3.5%
- Average rank
- #124in Household Cleaners
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 707per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Bathroom Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago

by Amazon Multipurpose Cleaning Wipes Citrus 252 wipes 42 count (Pack of 6)
- Price
- £4.30
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago

Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
- Price
- £11.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Zoflora Midnight Blooms Large Biodegradeable Wipes Antibacterial Cleaning 6 x 70 Wipes Pack Multi-Surface Disinfectant Removes Odours & Kills 99.9% of Bacteria & Viruses
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 4y ago
Trending
90-day click momentum
Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago

Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
- Price
- £11.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Dettol Antibacterial Multi Surface Cleaning Wipes Crisp Pear 350 Wipes (50 x 7pck) Plant-Based Disinfectant Biodegradable Kills 99.9 Percent of Germs
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 239
- Age
- 2y ago

Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Zoflora Antibacterial Multi-Surface Cleaning Wipes Lemon Zing 70 Large Wipes White
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 250
- Age
- 3y ago
Newest
by launch date
Zoflora Rose Garden 96 Wipes Antibacterial Multi-surface Cleaning Wipes Convenient Quick Cleaning Biodegradable
- Price
- £8.91
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Bathroom Cleaning Wipes 72 Pack Lemon ScentDisinfectant Multi-Surface Antibacterial Wipes Kill 99.99% Bacteria Biodegradable Large Gentle on Skin for Fast Household Toilet Protection
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 1y ago

Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-surface Cleaning Wipes Kills 99 9% of Bacteria & Viruses Convenient Quick Cleaning 6 Pack 70 per Pack (420 Sheets)
- Price
- £11.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Zoflora Linen Fresh Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Zoflora Springtime Biodegradable Wipes Antibacterial Multi-Surface Cleaning Wipes Kills 99 9% Of Bacteria & Viruses Convenient Quick Cleaning 1 Pack (96 Sheets)
- Price
- £2.98
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
132
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
1%
- Zoflora62%
- Dettol13%
- by Amazon11%
- Duzzit8%
- Ineos2%
- Feather Lux2%
- Open — no brand owns it (1 brand, 1%)
Demand
Bathroom Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Bathroom Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zoflora wipes43K/yr
- bathroom wipes28K/yr
- bathroom cleaning wipes13K/yr
- zoflora floor wipes3K/yr
- fabulosa wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Unpleasant smell
Weird smell
it scrunches up so small
The wipes are a bit smaller than expected
Much smaller
Not worth money
price now too high
Ridiculous price increase
feels thicker than the Dettol wipes I normally use
They are thick
thinner than baby wipes
can be slightly dry
Not moist enough
Every wipe was dry and wasnt sufficient
Love
Always good for cleaning
Cleans well
It cleans really well
Lovely fresh scent
smells divine
Lovely smell
Good value for money
Fantastic price
Good value for money
Decent quality for the money
No complaints
Excellent Product
Nice and moist
Good moisture levels
They keep moist
Return
0.1% Return rate 50% Fixable by listing
it scrunches up so small
The wipes are a bit smaller than expected
Much smaller
Bad smell
Unpleasant smell
Weird smell
Falsely advertised
Falsely advertised and not what was ordered
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Wipes questions
Answered from the same tracked data.









